Customer Reviews

Nonprofit Marketing Best Practices

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I am the Marketing Director for an international non-profit promoting cultural diversity, I found Dr.Burnett's insightful and practical for the experienced marketer, yet still applicable for those relevtively new to the field. While reading I was pleasently surprised at how the book truly focuses on issues within Non-Profit world. So often you find books that claim to be geared towards the non-profit industry and ultimately they have just over simplied the original concepts and made the examples relevant for non-profit orgs. It is NOT simply a book on marketing, it is a book on marketing effectively for your non-profit.

I am the CEO of a specialized marketing and PR firm based in Washington DC, and enjoy a range of national clients including corporations and nonprofits; I also have served on the boards of several nonprofits.

John Burnett's newest book has special and unique appeal to anyone, from seasoned marketer to neophyte to truly grasp the truths about marketing that apply to nonprofits most keenly. His rich data, experience, anecdotes and logic permeate this very readable book -- and I would recommend to all nonprofit leaders (and to many of their corporate partners to help bridge the gap in understanding the needs of nonprofits.)

In today's society, the lines between traditional sectors of business, nonprofits, and government is blurring. Successfully operating a nonprofit enterprise today requires reapplication of traditional private enterprise business skills and the ability to partner with either or both of the other sectors. I have worked in all three sectors for over 30 years and I find Burnett's book to be a practical guide to success for nonprofits. He lays out the theory and concepts and backs them up with good examples/cases. Excellent read.

As a former Executive Director for two large not for profits, a board member of many others and a consultant to not for profits nationally, I found Dr. John Burnett's book to be the best in the market. It covers basic aspects as well as sophisticated modeling and is suitable for not for profits of any size or scope. I would especially recommend it now as not for profits struggle finanical as membership organizations or foundations.

I am a former VP of Marketing for several Fotune 500 Companies. Now retired, I serve on several non-profit boards. My experience suggests some non-profits lack clear direction. Many do not realize they have competition certainly from the standpoint of raising funds. Also they must breakeven to survive. Applying marketing principles will help a non-profit succeed. Issues such as what services should it offer and to whom, how can services be improved, how does it achieve greater awareness, how can it improve fundraising, etc. need to be addressed. This book will certainly help the reader to understand the importance of marketing and most importantly provide "how to" guidance.