• List Price: $134.00
  • Save: $68.64 (51%)
Rented from RentU
To Rent, select Shipping State from options above
Due Date: Aug 17, 2015
FREE return shipping at the end of the semester. Access codes and supplements are not guaranteed with rentals.
Condition: Used: Good
Comment: Ships direct from Amazon! Qualifies for Prime Shipping and FREE standard shipping for orders over $25. Overnight and 2 day shipping available!
Access codes and supplements are not guaranteed with used items.
Qty:1
  • List Price: $134.00
  • Save: $18.60 (14%)
Only 11 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Nonprofit Marketing: Mark... has been added to your Cart
Sell yours for a Gift Card
We'll buy it for $57.87
Learn More
Trade in now
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations Hardcover – March 6, 2006

ISBN-13: 978-1412909235 ISBN-10: 1412909236 Edition: 1st

Buy New
Price: $115.40
Rent
Price: $65.36
19 New from $105.60 29 Used from $85.00
Rent from Amazon Price New from Used from
Hardcover
"Please retry"
$65.36
$115.40
$105.60 $85.00
Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student


Best Books of the Month
See the Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.
$115.40 FREE Shipping. Only 11 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations + Positioning: The Battle for Your Mind
Price for both: $125.32

Buy the selected items together
NO_CONTENT_IN_FEATURE

Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Hardcover: 384 pages
  • Publisher: SAGE Publications, Inc; 1 edition (March 6, 2006)
  • Language: English
  • ISBN-10: 1412909236
  • ISBN-13: 978-1412909235
  • Product Dimensions: 1.2 x 7.5 x 9.2 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #731,438 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Walter Wymer is an Associate Professor of Marketing in the School of Business at Christopher Newport University.  Walter earned his D.B.A. from Indiana University in 1996, taught one year at Jacksonville University, and joined the faculty of CNU in 1997.  His area of research expertise is nonprofit marketing.  He has published peer reviewed articles and given presentations on volunteer marketing, cause-related marketing, direct marketing, social marketing, and fund raising.  Walter is a former president of the Atlantic Marketing Association.  He is editor of the Journal of Nonprofit & Public Sector Marketing and North American editor of the International Journal of Nonprofit & Voluntary Sector Marketing.



Patricia Knowles is Associate Professor in the Department of Marketing (College of Business and Behavioral Science, Clemson University), where she teaches courses in Nonprofit Marketing, Promotional Strategy, Consumer Behavior and Marketing Principles. Dr. Knowles joined the Marketing Faculty in the fall of 1991. Her academic research is concerned with Issues in Nonprofit Marketing, Marketing Strategy Analysis, e.g., product portfolio matrices, Perceptions of Promotional Tools, and B2B Advertising. She has published in the Journal of Nonprofit and Public Sector Marketing, Journal of the Academy of Marketing Science, Marketing Education Review, Journal of Marketing Education, Marketing Management Journal, Journal of Service Research, Journal of Marketing Management, Journal of Personal Selling & Sales Management, Journal of Services Marketing, Journal of Business and Industrial Marketing, Journal of  Education for Business, Journal of Teaching in International Business, Psychological Reports, and Journal of International Consumer Marketing, as well as in specialized journals in the field of Psychology.  In addition, she has numerous national conference proceedings and has made many presentations.  She is also co-author of the textbook Business Marketing published by McGraw Hill/NTC 2001. Dr. Knowles' degrees include a BA in Psychology, and MA in Experimental Psychology, and a Ph.D. in Experimental/ Physiological Psychology.  In addition, she completed a post doc at the University of Georgia in Marketing.



Roger Gomes is Associate Professor in the Department of Marketing (College of Business and Behavioral Science, Clemson University), where he teaches courses in International Marketing, Business to Business Marketing, and MBA Strategic Analysis. Dr. Gomes joined the Marketing Faculty in the fall of 1987. Previously, he had been Technical Manager and later a Division Marketing Manager for first tier suppliers to the automotive, copier, and computer industries. His academic publications span logistics, leadership, and e-commerce as they relate both to business and nonprofit marketing. He has published in the Journal of Nonprofit and Public Sector Marketing, Journal of the Academy of Marketing Science, Marketing Education Review, Journal of Marketing Education, Journal of Marketing Management, Journal of Segmentation in Marketing, Transportation Journal, Journal of Business Logistics, Journal of Current Issues and Research in Advertising, Industrial Marketing Management, and International Journal of Physical Distribution and Materials Management.  In addition, he has numerous national conference proceedings and has made many presentations.  In addition to being on the editorial review boards of leading journals, Dr. Gomes has twice been elected an Officer and National Executive Board member of the Academy of Marketing Science, President of the regional Council of Logistics Management, and Executive Board member of the regional National Association of Purchasing Management. He is also co-author of the textbook Business Marketing published by McGraw Hill/NTC 2001. Dr. Gomes' degrees include BS Mechanical Engineering, MBA in Management, and Ph.D. in Marketing.

Customer Reviews

5.0 out of 5 stars
5 star
100%
4 star
0%
3 star
0%
2 star
0%
1 star
0%
See the customer review
Share your thoughts with other customers

Most Helpful Customer Reviews

0 of 1 people found the following review helpful By Sudip Nair on October 27, 2014
Format: Hardcover Verified Purchase
Amazing!!! Nonprofit Marketing Rulezzzzz!!! I scored 92/100 in my nonprofit marketing mid-terms because of it!! And have also decided to make it my career choice
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

More About the Author

Discover books, learn about writers, read author blogs, and more.

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations
This item: Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations
Price: $134.00 $115.40
Ships from and sold by Amazon.com