This guide provides insight into crucial aspects of doing business in Japan and advice on how foreign businesspersons can succeed in a very difficult market. It follows the process from the initial contacts, to a first visit, to the creation of a fully-fledged operation in Japan. Stress is placed on how to break into the distribution system, set up a local company, recruit and select Japanese personnel and co-operate or compete with Japanese companies. There are also tips on how to avoid common traps and pitfalls for the unwary foreigner. By the author of "Japan: The Coming Economic Crisis", "Politics: The Japanese Way" and "Japan as - Anything But - Number One".
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"Practical and candid advice prepares the reader for Japanese expectations of service, quality, and punctuality." -- Business Information Alert
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About the Author
Jon Woronoff is correspondent with Japan, businessman, consultant, journalist, and author.
--This text refers to the
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