Publication Date: September 15, 2002 | Series: Capital Ideas for Business & Personal Development
Does the word "networking" make you cringe? Maybe that is why many shy away from the very skill that can help them personally and professionally. In Nonstop Networking author and personal marketing consultant, Andrea Nierenberg, reveals unique and easy-to-use strategies for linking-up with people in order to achieve mutual personal and professional goals. Based on five simple steps, Andrea s system is different from other networking techniques in that it focuses on comfortable and familiar techniques for building relationships and not on handing out business cards and asking for referrals. Readers will discover positive ways to network anywhere, any time and the secret of how to build relationships that will improve their life, luck, and career. Learn twelve techniques to use when approaching a room full of strangers, master eight sure-fire communications skills, discover the types of people you need in your network (and that may already be a part of your circle of contacts.) Are you shy or introverted? Learn networking techniques that capitalize on your natural abilities. Are you anxious about keeping track of all your contacts? Andrea presents an elegantly simple system for organizing and staying in touch with everyone in your network. Easy to read with many examples of personal success stories throughout, Nonstop Networking is a must have for recent graduates, job seekers, career changers, consultants, entrepreneurs, or anyone with a personal or professional goal to achieve.
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"...one of the best easy-read books I’ve encountered recently." -- Barbara Bowes, Winnipeg Free Press
"For anyone interested in expanding his or her circle of contacts, ‘Nonstop Networking’ is a must-read." -- Bill Quinnan, Orange County Register
"Nierenberg offers several techniques for approaching a room full of strangers and the communications skills necessary to approach them." -- Fresno Bee
"She discusses the behaviors that do more harm than good and explains the right way to cultivate contacts." --Ann Kadet, Smart Money
About the Author
Friends and associates alike praise ANDREA NIERENBERG as the "Queen of Networking." And for good reason. The independent personal marketing consultant and founder of The Nierenberg Group, actively maintains an ever-growing, worldwide network of 2,500 friends, clients, and associates keeping in touch with each at least once a year by note, phone, e-mail, or one-on-one meeting. Her understanding and mastery of personal marketing and networking techniques has made her one of the most sought-after experts in the field. Ms. Nierenberg works with leading businesses, such as AOL Time Warner, Citigroup, Coach, Estée Lauder, Georgia Pacific, Omnicom Group, Tiffany & Co., and Zenith Media. Along with workshops and seminars for her business clients, she teaches Self-Marketing: A to Z a course she developed at New York University. She is a featured speaker at global conferences and conventions and her expert networking advice has appeared in national and international media including The New York Times, The Wall Street Journal, and Fortune Online
Product Details
Hardcover: 176 pages
Publisher: Capital Books; 1 edition (September 15, 2002)
Andrea R. Nierenberg, bestselling author and world-renowned business authority, is the force behind The Nierenberg Consulting Group.
Called a "networking success story" by The Wall Street Journal, Andrea Nierenberg is founder and president of The Nierenberg Group.
With a stellar 25 years as a leader in sales and marketing, Andrea is an in-demand business expert both at home and abroad. Her company partners with an array of the world's leading businesses, including Citigroup, Time Inc., TIAA-CREF, The Food Network, Omnicom, Coach, Deutsche Bank, Tiffany and Douglas Elliman Real Estate, to name just a few.
Andrea speaks in cross-cultural settings international companies and conferences. Her travels have taken her to 45 countries across Asia, Europe and Africa as well as the US. As a respected author and quoted expert, Andrea has been featured in The New York Times, USA Today, The Wall Street Journal, Selling Power, Sales & Marketing Management, Inc. Magazine, The Associated Press, Chicago Tribune, Entrepreneur, and Training & Development. Her corporate experience and wealth of expertise makes her a familiar face on television with numerous appearances on popular outlets such as Bloomberg Business Television, Time-Warner's Fortune Business Report, Fox News Chicago, Wall Street Journal Weekend, and PBS/The Business Channel.
Prior to establishing The Nierenberg Consulting Group, she was publisher and sales director of Target Marketing Magazine and served in "Corporate America" in sales and marketing for companies such as Macmillan Publications, Avon Fashions, Saks Fifth Avenue and Ziff Davis.
Andrea has taught her business development courses to undergraduate and MBA students at the nation's top educational institutions, including the University of Chicago, Washington University, and New York University. She is also active in numerous professional associations, including the Executive Association of New York, the Financial Women's Association, the Rotary Club, Advertising Women of New York and the UJA Federation.
She serves on the board for the Boy Scouts of America-Greater New York Councils, and has been honored by Office Depot and the National Association for Female Executives as Business Woman of the Year, also having received the Direct Marketing Association of New York's Silver Apple Award for her longstanding dedication to the Direct Marketing industry.
A native of Illinois and a longtime resident of New York City, Andrea graduated from Washington University in St. Louis with a degree in Business and Psychology.
Want to learn more about how The Nierenberg Consulting Group can help you continue to succeed? Contact us! www.nierenberggroup.com
I purchased this book based on the multiple 5-star reviews. Now that i have read the book,I have the following comments:
The bottom line is that this book DOES have a few good networking pointers. Unfortunately, I found that much of the book contains fairly straight-forward advice, for example things like "listen with your inner ear" when talking to others, be "caring," etc.
Also note that the book is 170 pages, but is printed in double-space and large font, and the width of many of the 5-inch wide pages is further reduced by a second 2-inch internal margin in which is printed special notes and call outs. In short, this book is a lot shorter than it lets on. I would guess its a 50 page book in standard font, single space, etc. Not that this is bad, just know what your getting when you buy it.
I don't want to be too negative however. The author deserves credit for giving good advice on how to organize contracts into certain groups to help target networking strategies. The use of gifts in maintaing one's netowrk, and several other tips on staying connected to contacts. I particularly found Chapters 7 ("Keeping your Network Alive and Growing") and 9 ("Organizing and Keeping Track of Your Network") particularly helpful. I hope there will be more of this type of advice in her next book (*See comments below).
I am still waiting for a straight-forward networking book that remains focused on techniques and strategies instead of abstact (and largely unhelpful) advice on "speaking with enthusiasm and energy." The latter type of comments, while important, can be dealt with in a single "etiquette/demeanor" chapter.
An annoying feature of this book is the "I have a friend name Charlie who..." approach to discussing the subject matter. An alarming amount of authors have now embraced the idea of introducing us to "friends" of theirs in each chapter of the book to expose the reader to different concepts. Personally, I find this method patronizing and unrealistic. It would be a lot more helpful for the author to write a chapter that starts out: "I interviewed 10 people, each of whose networking skills I admire. Their techniques had the following in common: [list]. Although, their individual styles varied in the following respects: [list]." "One method that my associate Charlie uses that I found particularly useful was ______. I personally use this technique but have modified it as follows:_________." "I was reported to me that ______ didn't work very well because _______." Etc.
Update: After I initially published this review, Ms. Nierenberg (the author) sent me an e-mail responding to my comments here on Amazon. She tactfully took issue with the "negativity" of my review. I went home and reflected on my comments and agreed with the author that my comments were too "negative." I have since amended the review above to be more constructive. I also note that Ms. Nierenberg told me that this book was intended as a starting point (a kind of "cliff notes" for networking) and that she was working on a second, more comprehensive book. I look forward to reading the second book, and I will post my review of that one as well.
Most people have at least functional understanding of personal networking they generally have some idea gained from personal experience, training or instinct. What is not apparent to most people, even those who are networking aficionados, is the depth and breath of the cumulative impact of personal networking on our socio economic individual lives, as well as that of our local and regional communities. Andrea begins to bring this broader vision and role of networking to us with her conversational style approach. Andrea clearly and precisely describes the process by which a person can enhance their life by the use of networking. Andrea's style shows she understands how hard it is for people to learn and practice networking today. The prerequisite skills of good networking are not intuitive and are not part of most formal education experiences so her work in this book is serving a fundamental need for thousands who will benefit by reading and practicing the skills. For people without the basic networking skills - here they are. For people with some of the skills and a desire to develop them further - here is the way. For people who believe in networking and want a better understanding of networkings' deeper role of a micro building block of a macro socio economic structure - here it is. Nonstop Networking has become one of the books I keep close by for ready reference.
