Just having an Internet site isn't enough. Working your website requires diligence and some level of understanding how data is transmitted in cyberspace. Sometimes HTML code geeks get caught up in the layout and overlook the importance of the title, description and keyword meta tags. It doesn’t matter how hot your website is if the copy element is missing, because search engines can’t read designs, only words. Go for brevity and clarity. Before you settle in to write keyword-rich body copy for your home page, ask yourself, “What would Jesus Google?” (Hey, his name is Jesus and he lives in Commerce City and we do business with him.) Unleaded Software, a member of the Unleaded Group, shares the secrets of expanding your footprint on the Internet playing field.