NOOKA

Nooka Unisex ZUB-ZIRC-WT-20 Zub Zirc White PolyurethaneWatch

• Patented timekeeping display where dots in a circle represent the hours
• Time and date function
• Stopwatch and alarm function

Product Description

Amazon.com Product Description

Artsy and sophisticated, the Nooka Unisex ZUB-ZIRC-WT-20 Zub Zirc White Polyurethane Watch adds style to your everyday look. The soft feel of the brilliant white case comes from durable rubber and is paired with scratch-resistant mineral to protect the dial face. The square white face holds Nooka's patented circular dot and row system for noting the time. Windows for a.m., p.m., date, month, and an alarm sit above the minute row and adjacent to the black circular hour dots. The brilliant white on the soft polyurethane band brings the case and band together seamlessly. A fold-over clasp with hidden double push-button safety will keep this stylish timepiece in place during work or play. Relying on trusted Japanese quartz movement, this timepiece is water resistant to 99 feet (30 meters).

The Nooka Story

Nooka is a New York fashion design company founded by artist/designer Matthew Waldman. The ethos of nooka is universal language, which guides the creation of products with enhanced functionality and futuristic philosophy. Most prominently known for its line of timepieces, Nooka has expanded their range, creating a Mindstyle™ brand with the addition of innovative accessories and a fragrance. The linear and graphic representation of time with Nooka timepieces presents a more intuitive way to view time. The visual mass increases as time passes, giving weight to an ephemeral and abstract concept. Originally releasing two models back in 2004, the brand has grown and now includes seven distinct displays available in over 85 models in a wide array of colors and materials

 Beyond Time
Nooka Strip (an innovative belt concept), Asset Organzier (a multi-purpose wallet model), and the Nooka scent. All three products embody the brand’s principle of universal communication. Both the Strip and the AO utilize similar materials to the popular ZUB collection of polyurethane watches. These provocative designs, like our watches have U.S. design patents. Additionally, the Nooka scent, self-titled Nooka, is a fully customized fragrance expressing the futuristic and universal values of the brand—fusing natural elements with synthetic accords and a gem-cut, custom bottle.
In Summer 2010, Nooka introduced their first collection of modern eyewear bringing the brand’s sleek and cutting-edge design aesthetic to the world of sunglasses. The collection is presented in two tiers: a luxury line with polished stainless-steel and silver mirror finishes named Venus, and a polymer model in neon colors, known as Mercury.

 2011
Nooka collaborated with industrial designer, Karim Rashid to produce Nooka’s first circular timepiece, the "Yogurt". Combining Karim’s philosophy of "democratic design" with Nooka’s philosophy of "universal language" resulted in a truly unique piece. Additionally, the AO was revamped, making it substantially larger and more durable than its predecessor. It also featured a removable insert providing more versatility of use.
The name Nooka was engineered by Matthew to evoke futurism by incorporating the sound ‘nu’ from both "nuclear" and "new." And stemming from its New York roots, Nooka is also a contraction of "New Yorker" when said with the local accent.
The brand is proud to also include an official mascot: the NookaNooka.. The imaginative character is the whimsical spirit of design futurism.

Product Details

• Item Weight: 1 pounds
• Shipping Weight: 6.4 ounces (View shipping rates and policies)
• Shipping: This item is also available for shipping to select countries outside the U.S.
• ASIN: B003DIUJRU
• Item model number: ZUB ZIRC WT 20
• Amazon Best Sellers Rank: #3,071 in Watches (See Top 100 in Watches)