This is a powerful book about strategic vision: what it is, why it's critically important, how to create it, and how to implement it. Using the metaphor of a train to focus the attention of business leaders on knowing where they and their organizations are going, Karl Albrecht brings together the best of strategic thinking models and methods. A Fortune Book Club selection, and chosen by the American Management Association for worldwide distribution to its more than 60,000 members, this book is the bible for strategic customer focus. Karl Albrecht's seven-step model of strategy formulation has become the method of choice for many executives who want to shape the future of their enterprises. He integrates the two critical success concepts of customer focus and strategic vision, and provides a step-by-step process for aligning strategy, people, and systems around the core concept of customer value. Ken Blanchard, author of The One Minute Manager says, "Karl Albrecht's comprehensive book explores future trends in the business world and what successful companies will need to concentrate on to survive and prosper. It will encourage many executives to think and rethink their company's future direction." Provide a copy of The Northbound Train to each of your executives, managers, and team leaders.
Karl Albrecht is a respected management consultant and executive adviser, strategic thinker, futurist, author, dynamic speaker and an innovator whose contributions seem to defy labels, categories and pigeonholes.
He is the author of more than 20 books and many articles on professional achievement, organizational performance, and business strategy. His writings include Social Intelligence: the New Science of Success; Practical Intelligence: the Art and Science of Common Sense; the Mindex Thinking Style Profile; and the Social Intelligence Profile.
Karl has earned the reputation of a Renaissance thinker - a visionary who engages the big ideas of our time. The foundation concept for virtually all of his professional work is an advanced thinking process - the systematic development and application of leading edge ideas on the part of individuals, teams, leaders and enterprises.
The Mensa society honored him with its lifetime achievement award, for significant contributions by a member to the understanding of intelligence.
Originally a physicist, and having served as a military intelligence officer and business executive, he now consults, lectures, and writes about whatever he thinks would be fun.
