Customer Reviews

Kodak and the Lens of Nostalgia (Cultural Frames, Framing Culture)

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As a student of Professor West's at the University of Missouri-Columbia, I was excited to read her work after enjoying her as a teacher. With "Kodak," she has meticulously reconstructed the campaigns used by Kodak throughout the late 1800s to mid 1900s. Initially, snapshots were seen as a means of leisure. Towards the early 1900s, however, Kodak's advertising scheme shifted the emphasis towards nostalgia and preservation of memories (more specifically, familial). Kodak even went so far as to use their advertising for propaganda (see "The Death Campaign"). All of this and more is included with beautiful illustrations. The book is a fascinating read, one that will provide a true sense of Americana through the ever-changing Kodak lense.

The history of Kodak photography and Kodak's advertising, which influenced American culture and the arts, is revealed in Kodak and the Lens of Nostalgia, a survey of the Kodak campaign to make photography a part of daily American life. Included are unused campaigns never published, in this fascinating survey of Kodak's ad history.