The foibles of clients and idiosyncrasies of chief executive officers, told as only their public relations and public affairs staffers can, make for amusing, wry and true stories in Not For Attribution. Annual meetings, annual reports, press conferences, media relations and special events don't always go as planned, sometimes with hilarious results. Not For Attribution is the first ever volume to contain more than two hundred such entertaining anecdotes, contributed by members of their rapidly-growing profession with "real world" experience.
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful:
4.0 out of 5 stars
Enjoyable and informative,
By "pmonroe" (USA) - See all my reviews
This review is from: Not for Attribution (Hardcover)
This is a delightful, but informative, collection of true incidents from the often misunderstood world of public and government relations. For working professionals, and those about to enter the field, the book illuminates some of the situations that occur all too often, but are rarely if ever taught or written about. Any reader will gain both a better understanding of how public and government relations really works, and the conditions under which the practitioners sometimes must operate. The author, known to me for many years, is a broadly experienced professional, with an exceptional writing talent. His careful editing of the stories he gathered for this collection reflects both his skill at clearly presenting the gist of an incident, while capturing the lighter side of the profession. I recommend the book not only to those entering or already in the field, but as a quick and entertaining way for business executives to obtain a better understanding of the art of public and government relations.
4.0 out of 5 stars
Informative and Fun,
By BRUCE LAKE (NORWOOD, NJ USA) - See all my reviews
This review is from: Not for Attribution (Paperback)
I think John Allen's NOT FOR ATTRIBUTION is amusing and enlightening for any PR practioner, or for someone who is considering entering the field, or for anyone who wonders what goes on in the sometimes zany profession.Allen gives telling, real-life examples of successful projects as well as embarrasing failures. His 200 anecdotes covers travails from piercing the Iron Curtain with a Russian-language annual report to dealing with a camera shy but caustic C.E.O. Highly recommended.
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