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Editorial Reviews


"Every page has at least one gut buster, lines so ripe you’ll want to recycle them at the next cocktail party." - Jon David Kahn,
 “Not Cool is a wonderful book, but it is also something more. Now that it has joined Gutfeld’s earlier bestseller, The Joy of Hate, a longstanding problem of American writing has sorted itself out….Our only bona fide misanthrope was Ambrose Bierce, and Greg Gutfeld is his heir.”—Florence King, National Review
“Read Greg Gutfeld’s new book to vanquish the uncool “cool,” and with it save the country, while laughing, crying and cursing the whole way through.” –Benjamin Weingarten, The Blaze

About the Author

Greg Gutfeld is a cohost of the hit show The Five and the host of Red Eye on the Fox News Channel. He is the author of The Bible of Unspeakable Truths and the New York Times bestseller The Joy of Hate, and he contributes regularly to

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Product Details

  • Hardcover: 272 pages
  • Publisher: Crown Forum; First Edition edition (March 18, 2014)
  • Language: English
  • ISBN-10: 0804138532
  • ISBN-13: 978-0804138536
  • Product Dimensions: 6.4 x 1.1 x 9.6 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (707 customer reviews)
  • Amazon Best Sellers Rank: #119,037 in Books (See Top 100 in Books)

More About the Author

Greg Gutfeld has been called "outrageous and outspoken," neither of which he denies. A libertarian political satirist, humorist, magazine editor and blogger, he is perhaps best known as the co-host of the hit show "The Five" and as the former host of the Fox News Channel's program "Red Eye With Greg Gutfeld" which covered a variety of topics, including news, entertainment, sports, and gossip.

Greg is also host of "The Greg Gutfeld Show" on the Fox News Channel where he parodies current events on a weekly basis and converses on key issues, bringing a comedic twist to the news. Additionally, Gutfeld interviews newsmakers and culture critics on the major headlines of the week.

The Weekly Standard calls him "the most dangerous man on television." According to the magazine, unlike other media darlings, "Gutfeld's stuff actually is subversive, a stink bomb hurled into every faculty lounge, mainstream newsroom, movie studio, and nonprofit boardroom in America."

Prior to joining Fox, Gutfeld was a staff writer at Prevention and editor-in-chief of Men's Health magazine. He later became editor-in-chief of Stuff, where he increased circulation from 750,000 to 1.2 million and created controversy month after month. He helmed Maxim magazine in the U.K., and was a contributor to the Huffington Post, where he became legendary for his "inspired, lunatic ridicule of his leftwing fellow Huffers." He's been published in countless magazines, has appeared in too many profiles to mention, and was only fingerprinted once.

He currently blogs on his own site,, as well as, where he writes about the news and pop culture of the day, from a conservative libertarian humorous slant. He's appeared on dozens of TV shows, and is a regular on "The O'Reilly Factor."

He is the author of five books, among them, two New York Times Best Sellers, "Not Cool" and "The Joy of Hate" along with "The Bible of Unspeakable Truths," which garnered praise and pithy quotes from the likes of Dennis Miller, Mike Huckabee, Ann Coulter and Andrew Breitbart who said: "Trust me, you don't want him setting his sights on your hypocrisy and public failings." Consider yourself warned.

Customer Reviews

Most Helpful Customer Reviews

83 of 96 people found the following review helpful By Joanie on March 28, 2014
Format: Hardcover Verified Purchase
I used to think Greg Gutfeld was an idiot. That just goes to show you that you should never form an opinion about anything based on friends' comments without learning about the subject on your own. My first real introduction to him occurred when The Five replaced Glenn Beck in Fox's early evening lineup. Gutfeld's participation in The Five proves him to be among the most insightful pundits on the planet.

His unique brand of 'punditry' (especially as evidenced through the pages of 'Not Cool') is down-to-earth, common-sense-based observation, often of those people and events that are simply accepted as being 'the norm'. Gutfeld teaches us that 'the norm' is too often imposed upon us rather than being a part of a natural 'evolutionary' process.

Greg's commentary is courageous in its refusal to acknowledge politics' sacred cows, and his demeanor in informing us lacks the pomposity of so many others on the right. He has the depth of a Bill Buckley without the verbosity. He talks with us as if he were sitting in our livingroom discussing the sorry state of the world, over a beer. And his candid irreverence is endearing.

When I was reading Not Cool in our study (the 'cool' term for what used to be called a 'den'), Gutfeld's quick, dry, sarcastic wit, in virtually every paragraph, had me consistently laughing out loud to the point where my husband yelled in from the living room, 'Are you reading Dave Barry again???'

I am tired of being talked down to by both liberals and conservatives alike. Tired of their condescension and arrogance. Gutfeld isn't arrogant. He's frank. And his microscope is accurate and unforgiving ... exactly what the American public needs at this watershed moment in history.
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260 of 319 people found the following review helpful By Kate Fredericks on March 18, 2014
Format: Kindle Edition Verified Purchase
I have been a fan of the Gutfeld Institute of Rational Brain Activity for several years now. Writing this review will probably be one of the hardest reviews I've written in Amazon. Taken on its surface, Greg takes on just about every form of lunacy, pop culture, crazy Hollywood "stars," crazy dictators, crazy Hollywood talking heads, all of the news networks, several crazy representatives of different cultures which make up our society, fracking, Obamacare, the American society as it stands today, and if I named everything, that would be my review!

I cannot tell you how much I laughed at various phrases he uses to describe totally ridiculous things people who should know better say or do throughout his stories. The Chapter on Hugo Chavez nearly made me pass out.

I know intelligence when I see it. And from the first day I saw Greg on Red Eye, I knew he was a whole lot smarter than he let on. Greg is that very rare person who has the ability to see through all the BS going on around him, ferret it out, and somehow not only make it make sense, but make sense in a way that make liberals blow flames out of their ears and leave conservatives wondering if he's on their side or not.

Nevertheless, his grasp of today's youth, today's average social network surfer, today's COOLness and how upside down society is becoming because of it, is so spot on, it's like he took a million post it notes, somehow put them in order, and actually makes sense how this invasion of the quantity vs. quality social scale came to be. Then, somehow, he uses his snarky wit and crazy/sane verbiage to bring it all together and MAKE SENSE! A dry fact-filled book would sit on a shelf and collect dust.
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89 of 116 people found the following review helpful By tmi3rd on March 18, 2014
Format: Hardcover Verified Purchase
One of the tougher things to do today is to dissect where the fault lines are in culture that have caused American society to fracture as it has. Gutfeld offers his astute analysis in a fashion accessible not only to adults, but to teens and college-age kids who may need it more than the adults do.

As the Second Disco Era draws to a close, I look forward to my kids reading this. Without preening moralization, Not Cool points out the self-destructive behavior that has been idyllized in modern American society, and offers refreshingly simple antidotes to it... while pointing the reader to the ultimate coolness in rebellion: individualism.
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54 of 71 people found the following review helpful By A Quinquagenarian on March 18, 2014
Format: Kindle Edition Verified Purchase
Greg writes yet another thought provoking book that's chock full of his weirdly wonderful humor. I recommend jumping to the chapter on on the Rise of the Free Radical ... it's priceless.
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22 of 28 people found the following review helpful By Lewis Eden on May 18, 2014
Format: Kindle Edition
I strongly agreed with Gutfeld's premise; that is, that the "hipster elite" have way too much influence on our culture, morals and politics. I wholeheartedly agreed with his view that it's really the uncool everyman who truly makes the world go and provides the blessings that everyone enjoys (including the hipster elite). But after several chapters of his rant against the cool, it begins to sound like a long gripe session coming from a somewhat embittered curmudgeon. In making his case, he throws in a lot of unneeded profanity and off-color humor, which gives the impression that he's trying to sound "cool" himself while disparaging the elite. He also has a chapter where he provides examples of uncool people who have stood up against the elite. For some reason, he includes in this list a lot of rock and rap singers that I never heard of. It's not until the last chapter that he lays out why it's not necessary to be cool, and this became the best chapter in the book. A good book, but could have been better.
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