From the Inside Flap
Based on more than a decade of research, Not Everyone Gets aTrophy reframes Generation Y (those born between 1978 and 1990) ata time when many employers are struggling to engage, develop, andretain them. Bruce Tulgan declares that Generation Y is the mosthigh-maintenance workforce in history, but he argues that they alsohave the potential to be the most high-performing workforce inhistory.
As he does in his seminars, Bruce presents poignant quotes fromGen Yers and those who manage them, putting the two perspectives inconversation throughout the book. Not Everyone Gets a Trophy doeswhat no other study of Generation Y has done:
Debunks the fourteen most common myths about Generation Y in theworkplace.
Shows managers how to tune-in to Gen Yers' "short-term andtransactional" mindset.
Argues that the key to success is not trying to make theworkplace "fun." Rather, the key is strong, highly engagedleadership. He devotes an entire chapter to what he calls "in locoparentis management."
Provides proven, step-by-step best practices for getting GenYers onboard and up-to-speedgiving them the context theylack, teaching them how to manage themselves and how to be managed,and turning the very best into new leaders. Not Everyone Gets aTrophy is the essential guide for winning the talent wars andmanaging Generation Y.
From the Back Cover
Praise for Not Everyone Gets a Trophy
"Thanks to Bruce, a management revolution has taken place atJoe's Crab Shack. His step-by-step approach and expert insight intogeneration X and Y have empowered our leaders to become greatmanagers."Ray Blanchette, president and CEO, Joe's CrabShack
"If anyone deserves a trophy it's Bruce Tulgan for helping uscrack the code on understanding this new generation in theworkforce. ?I hope he's made some room on hismantel!"Marianne Brush, executive vice president,Massachusetts Society of CPAs"Bruce Tulgan is a leader on thissubject, and he has written a superb book that is colorful, warm,research-based, and above all, useful. His clear tips provideanyone in a supervisory position with the data they need to engage,develop, and retain Generation Y employees."Beverly Kaye,coauthor of the best-selling Love 'Em or Lose 'Em: Getting GoodPeople to Stay"Bruce's research on Generation Y has had a powerfulimpact on our leadership team. If you want a real strategicadvantage in recruiting, managing, and retaining Generation Y, readthis book."Greg Lucier, chairman and CEO, InvitrogenCorporation"Professionals across all industries will find Bruce'sanalysis of Generation Y in the workplace spot-on. He dispels themyths and provides a fresh interpretation that makes sense to thoseof us who have already tried the more traditional approaches toengage, train, and retain these folks. This book is a must-havetool!"Samantha Snyder, director, Kaufman Rossin University,Kaufman, Rossin & Co."Bruce has taught many of us theimportance of communicating with our workforce in a manner whereworkers know what is expected of them and managers provide regularfeedback on how well those expectations are being met. This bookhelps us accomplish this more effectively with GenerationY."Thomas A. Cappello, medical center director, NorthFlorida/South Georgia VA Health System