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Not Everyone Gets A Trophy: How to Manage Generation Y Hardcover – March 9, 2009
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From the Inside Flap
Based on more than a decade of research, Not Everyone Gets a Trophy reframes Generation Y (those born between 1978 and 1990) at a time when many employers are struggling to engage, develop, and retain them. Bruce Tulgan declares that Generation Y is the most high-maintenance workforce in history, but he argues that they also have the potential to be the most high-performing workforce in history.
As he does in his seminars, Bruce presents poignant quotes from Gen Yers and those who manage them, putting the two perspectives in conversation throughout the book. Not Everyone Gets a Trophy does what no other study of Generation Y has done:
Debunks the fourteen most common myths about Generation Y in the workplace.
Shows managers how to tune-in to Gen Yers' "short-term and transactional" mindset.
Argues that the key to success is not trying to make the workplace "fun." Rather, the key is strong, highly engaged leadership. He devotes an entire chapter to what he calls "in loco parentis management."
Provides proven, step-by-step best practices for getting Gen Yers onboard and up-to-speedgiving them the context they lack, teaching them how to manage themselves and how to be managed, and turning the very best into new leaders. Not Everyone Gets a Trophy is the essential guide for winning the talent wars and managing Generation Y.
From the Back Cover
Praise for Not Everyone Gets a Trophy
"Thanks to Bruce, a management revolution has taken place at Joe's Crab Shack. His step-by-step approach and expert insight into generation X and Y have empowered our leaders to become great managers."Ray Blanchette, president and CEO, Joe's Crab Shack
"If anyone deserves a trophy it's Bruce Tulgan for helping us crack the code on understanding this new generation in the workforce. ?I hope he's made some room on his mantel!"Marianne Brush, executive vice president, Massachusetts Society of CPAs"Bruce Tulgan is a leader on this subject, and he has written a superb book that is colorful, warm, research-based, and above all, useful. His clear tips provide anyone in a supervisory position with the data they need to engage, develop, and retain Generation Y employees."Beverly Kaye, coauthor of the best-selling Love 'Em or Lose 'Em: Getting Good People to Stay"Bruce's research on Generation Y has had a powerful impact on our leadership team. If you want a real strategic advantage in recruiting, managing, and retaining Generation Y, read this book."Greg Lucier, chairman and CEO, Invitrogen Corporation"Professionals across all industries will find Bruce's analysis of Generation Y in the workplace spot-on. He dispels the myths and provides a fresh interpretation that makes sense to those of us who have already tried the more traditional approaches to engage, train, and retain these folks. This book is a must-have tool!"Samantha Snyder, director, Kaufman Rossin University, Kaufman, Rossin & Co."Bruce has taught many of us the importance of communicating with our workforce in a manner where workers know what is expected of them and managers provide regular feedback on how well those expectations are being met. This book helps us accomplish this more effectively with Generation Y."Thomas A. Cappello, medical center director, North Florida/South Georgia VA Health System
- 1:58Myth #2: Generation Y Won't Do the Grunt Work
- 1:55Myth #3: Generation Y Doesn't Know Very Much and ...
- 1:19Myth #4: Generation Y Wants the Top Job on Day ...
- 1:06Myth #5: Generation Y Needs Work to Be Fun
- 1:01Myth #6: Generation Y Wants to Be Left Alone at ...
- 1:08Myth #7: Generation Y Wants Their Managers to Do ...
- 1:47Myth #8: Generation Y Has No Interest in ...
- 1:29Myth #9: Generation Y Isn't Interested in Money
- 1:54Myth #10: Generation Y Only Cares About Money
- 0:57Myth #11: Generation Y Doesn't Respect Their ...
- 1:20Myth #12: Generation Y Only Wants to Learn from ...
- 2:32Myth #13: Generation Y is Impossible to Turn ...
- 1:33Myth #14: Generation Y is Too Self-Focused to ...
- 3:56Myth #1: Generation Y Is Disloyal
More About the Author
Since 1995, Bruce has worked with tens of thousands of leaders and managers in hundreds of organizations ranging from Aetna to Wal-Mart; from the Army to the YMCA. He has been called "the new Tom Peters" by many who have seen him speak. In recent years, Bruce was named by Management Today as one of the few contemporary figures to stand out as a "management guru" and he was named to the 2009 Thinkers 50 rising star list (the Thinkers 50 is the definitive global ranking of the world's top 50 business thinkers). And on August 13, 2009, Bruce was honored to accept Toastmasters International's most prestigious honor, the Golden Gavel. This honor is annually presented to a single person who represents excellence in the fields of communication and leadership. Past winners have included Marcus Buckingham, Stephen Covey, Zig Ziglar, Deepak Chopra, Tony Robbins, Ken Blanchard, Tom Peters, Art Linkletter, Dr. Joyce Brothers, and Walter Cronkite.
Bruce's forthcoming book BRIDGING THE SOFT SKILLS GAP: TEACHING THE MISSING BASICS TO TODAY'S YOUNG TALENT (Jossey-Bass/Wiley, 2015) will be published in September. He is also the author of THE 27 CHALLENGES MANAGERS FACE (Jossey-Bass/Wiley, 2014), the best-seller IT'S OKAY TO BE THE BOSS (HarperCollins, 2007) and the classic MANAGING GENERATION X (W.W. Norton, 2000; first published in 1995). Bruce's other books include WINNING THE TALENT WARS (W.W. Norton, 2001), which received widespread acclaim from Fortune 500 CEOs and business journalists; the best-seller FAST FEEDBACK (HRD Press, 1998); NOT EVERYONE GETS A TROPHY: HOW TO MANAGE GENERATION Y (Jossey-Bass, 2009); MANAGING THE GENERATION MIX (HRD Press, 2006); and IT'S OKAY TO MANAGE YOUR BOSS (Jossey-Bass, 2010). Many of Bruce's works have been published around the world in foreign editions.
Bruce's writing appears regularly in human resources, staffing and management journals, including a regular column in TRAINING magazine called 'Sticky Notes' and a regular column in the Huffington Post. His writing has also appeared in dozens of magazines and newspapers such as the Harvard Business Review, BusinessWeek, HR Magazine, the New York Times, the Los Angeles Times, and USA Today. As well, his work has been the subject of thousands of news stories around the world.
Before founding RainmakerThinking in 1993, Bruce practiced law at the Wall Street firm of Carter, Ledyard & Milburn. He graduated with high honors from Amherst College, received his law degree from the New York University School of Law, and is still a member of the Bar in Massachusetts and New York. Bruce continues his lifelong study of Okinawan Uechi Ryu Karate Do and holds a fifth degree black belt. He lives in New Haven, Connecticut with his wife Debby Applegate, Ph.D., who won the 2007 Pulitzer Prize for Biography for her book THE MOST FAMOUS MAN IN AMERICA: THE BIOGRAPHY OF HENRY WARD BEECHER (Doubleday, 2006).
Top Customer Reviews
I have rarely resisted a book more. Not because of the book, which is lively and wise and provocative, but because of the attitudes that Tulgan attributes to this generation. I loathed these kids, even though I felt like some descendant of Spiro Agnew ranting against hippies. Bruce knew all about that position --- and why I had it. So when we got together to discuss his book, he not only had a smart answer for every question, he had a trenchant analysis of his interrogator. And, perhaps, you as well.
Jesse Kornbluth: Reading this book now, with unemployment rising and rising, I kept thinking: Bruce wrote this book in a different world. The book is an artifact of a time forever past. For example, you write, "You're not the only one selecting. The employee is selecting you too." That's so 2007 to me.
Bruce Tulgan: Sorry, but it's still true. Ask anyone in health care --- the demand for skilled talent still outpaces supply in certain industries. There will be many casualties ahead, many young kids can't get hired, but competition for the best people will always be fierce. Remember, the title of my book is 'Not Everyone Gets a Trophy' --- not" `cater to the young upstarts.' My message is about giving a wake-up call to the young upstarts.Read more ›
After reading this book my belief is that many of the techniques the author recommends should have been done with every previous generation but wasn't. The GenY's just had the spine to ask "why?", where previous generations suffered in misery. They sound pretty smart to me. The author frequently pulls from the extremes for examples. I have about 100 people working for me, they include high school grad's to those with multiple advanced degrees, and a 20-55 age range. I don't see the extreme stuff the author references from my younger folks, in fact most are quality workers without the drama. Perhaps GenY demands a more hands-on management technique, but I see it as a positive. The author recommends that leaders set the expectations, provide direction, and then provide continual feed-back to make sure the GenY'ers are on target.Read more ›
The topics include general descriptors of the generation, ways to bound with them, ways to train them and bring them up to speed at work, getting them to care about customer service, teaching and retaining them, and finally how to turn Gen Y's into leaders.
Tulgan does point out that this is a high maintenance generation, but also points out their strengths. They will bring work/life balance to the workplace. They live diversity and equity. They want to learn and do a good job. They want to innovate and bring creative ideas to the table. In other words, they want to be an asset to their employer if they are treated well. This is a useful and applicable book that any manager should read.
Most Recent Customer Reviews
This book has really helped me to become a better leader - and there are tactical tips on how to properly motivate your team members in a positive way. I really enjoyed this read!Published 15 months ago by Mary Merritt
Another great resourced for research on the millennial generation.Published 18 months ago by Gayle Kearns
This is very confusing, as he calls the Milennials "Gen Y" and gives very different timeline definitions for the generations than anyone else. Read morePublished 18 months ago by J. Munro
I have step children that are generation y. I still don't understand the concept behind creating this type of generation.Published 19 months ago by gidgit