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Not Everyone Gets A Trophy: How to Manage Generation Y Hardcover – March 9, 2009

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Product Details

  • Hardcover: 192 pages
  • Publisher: Jossey-Bass; 1 edition (March 9, 2009)
  • Language: English
  • ISBN-10: 0470256265
  • ISBN-13: 978-0470256268
  • Product Dimensions: 6.4 x 0.8 x 9.3 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (45 customer reviews)
  • Amazon Best Sellers Rank: #108,745 in Books (See Top 100 in Books)

Editorial Reviews

From the Inside Flap

Based on more than a decade of research, Not Everyone Gets aTrophy reframes Generation Y (those born between 1978 and 1990) ata time when many employers are struggling to engage, develop, andretain them. Bruce Tulgan declares that Generation Y is the mosthigh-maintenance workforce in history, but he argues that they alsohave the potential to be the most high-performing workforce inhistory.

As he does in his seminars, Bruce presents poignant quotes fromGen Yers and those who manage them, putting the two perspectives inconversation throughout the book. Not Everyone Gets a Trophy doeswhat no other study of Generation Y has done:

  • Debunks the fourteen most common myths about Generation Y in theworkplace.

  • Shows managers how to tune-in to Gen Yers' "short-term andtransactional" mindset.

  • Argues that the key to success is not trying to make theworkplace "fun." Rather, the key is strong, highly engagedleadership. He devotes an entire chapter to what he calls "in locoparentis management."

  • Provides proven, step-by-step best practices for getting GenYers onboard and up-to-speed—giving them the context theylack, teaching them how to manage themselves and how to be managed,and turning the very best into new leaders. Not Everyone Gets aTrophy is the essential guide for winning the talent wars andmanaging Generation Y.

From the Back Cover

Praise for Not Everyone Gets a Trophy

"Thanks to Bruce, a management revolution has taken place atJoe's Crab Shack. His step-by-step approach and expert insight intogeneration X and Y have empowered our leaders to become greatmanagers."—Ray Blanchette, president and CEO, Joe's CrabShack

"If anyone deserves a trophy it's Bruce Tulgan for helping uscrack the code on understanding this new generation in theworkforce. ?I hope he's made some room on hismantel!"—Marianne Brush, executive vice president,Massachusetts Society of CPAs"Bruce Tulgan is a leader on thissubject, and he has written a superb book that is colorful, warm,research-based, and above all, useful. His clear tips provideanyone in a supervisory position with the data they need to engage,develop, and retain Generation Y employees."—Beverly Kaye,coauthor of the best-selling Love 'Em or Lose 'Em: Getting GoodPeople to Stay"Bruce's research on Generation Y has had a powerfulimpact on our leadership team. If you want a real strategicadvantage in recruiting, managing, and retaining Generation Y, readthis book."Greg Lucier, chairman and CEO, InvitrogenCorporation"Professionals across all industries will find Bruce'sanalysis of Generation Y in the workplace spot-on. He dispels themyths and provides a fresh interpretation that makes sense to thoseof us who have already tried the more traditional approaches toengage, train, and retain these folks. This book is a must-havetool!"—Samantha Snyder, director, Kaufman Rossin University,Kaufman, Rossin & Co."Bruce has taught many of us theimportance of communicating with our workforce in a manner whereworkers know what is expected of them and managers provide regularfeedback on how well those expectations are being met. This bookhelps us accomplish this more effectively with GenerationY."—Thomas A. Cappello, medical center director, NorthFlorida/South Georgia VA Health System

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Customer Reviews

Great to the point book with concept and strategies that are easy to put to work.
Tulgan also covers, in great detail management/leadership and techniques to help guide Gen Y's at work.
Elisa Robyn
If the waves are big, I might not come in." And I think the right response is: "Great.
Jesse Kornbluth

Most Helpful Customer Reviews

Format: Hardcover
Bruce Tulgan published his first book about young people in the workplace when he was 27 and arguing on behalf of his own generation. After fifteen years of working with business leaders in companies ranging from Aetna to Wal-Mart, he felt this was the right time to present business leaders, managers, and other grown-ups with a reality check about "Generation Y" employees (those born 1978 and later). And so, at 42, he has assessed the new generation of young workers.

I have rarely resisted a book more. Not because of the book, which is lively and wise and provocative, but because of the attitudes that Tulgan attributes to this generation. I loathed these kids, even though I felt like some descendant of Spiro Agnew ranting against hippies. Bruce knew all about that position --- and why I had it. So when we got together to discuss his book, he not only had a smart answer for every question, he had a trenchant analysis of his interrogator. And, perhaps, you as well.

Jesse Kornbluth: Reading this book now, with unemployment rising and rising, I kept thinking: Bruce wrote this book in a different world. The book is an artifact of a time forever past. For example, you write, "You're not the only one selecting. The employee is selecting you too." That's so 2007 to me.

Bruce Tulgan: Sorry, but it's still true. Ask anyone in health care --- the demand for skilled talent still outpaces supply in certain industries. There will be many casualties ahead, many young kids can't get hired, but competition for the best people will always be fierce. Remember, the title of my book is 'Not Everyone Gets a Trophy' --- not" `cater to the young upstarts.' My message is about giving a wake-up call to the young upstarts.
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26 of 31 people found the following review helpful By Hike & Bike on April 24, 2010
Format: Hardcover Verified Purchase
Two main themes in the book revolve around casualness with authority and personal agendas of the GenY'ers. Here's my cut: GenY kids are only what their parents (and their parent's generation) allowed them to become. Their casualness is a DIRECT result of their upbringing; parents who want to be "best buddies" and bosses who "friend" them on Facebook. What in the heck do you think is going to happen? Of course they're going to be more comfortable with saying "hey dude" instead of "excuse me, sir/ma'am" and expect direct access to the upper leadership. With regards to the personal agendas, here's the unintended consequence of previous generation's destruction of loyalty. The GenY's saw first hand growing up that the new corporate paradigm is short-term gain, and loyalty is gone if it makes the balance sheet look better. I'd be worried about my own personal agenda too. We did this to them and now we complain that they're different. Sheesh, get a grip!

After reading this book my belief is that many of the techniques the author recommends should have been done with every previous generation but wasn't. The GenY's just had the spine to ask "why?", where previous generations suffered in misery. They sound pretty smart to me. The author frequently pulls from the extremes for examples. I have about 100 people working for me, they include high school grad's to those with multiple advanced degrees, and a 20-55 age range. I don't see the extreme stuff the author references from my younger folks, in fact most are quality workers without the drama. Perhaps GenY demands a more hands-on management technique, but I see it as a positive. The author recommends that leaders set the expectations, provide direction, and then provide continual feed-back to make sure the GenY'ers are on target.
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7 of 8 people found the following review helpful By Craig_C on April 24, 2012
Format: Hardcover
This book was definitely not meant to be read by a millennial. He discusses all of the negatives of how to manage millennials and makes us out to be a bunch of lazy, unmotivated individuals who constantly need to be babied. Also, there doesn't seem to be much information about the "research" put into this book. He never discusses where this research comes from, or how he got his statistics.
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6 of 7 people found the following review helpful By A former Brooklynite on February 25, 2009
Format: Hardcover
Ever since the publication of the informative "Managing Generation X", Bruce's followup books, "Work This Way", and more recently "It's Okay to be the Boss", as well as the many manuals he has authored have continued to be valuable contributions to management. Now, he has scored again with the most necessary and long awaited guide to Generation Y, "Not Everyone Gets a Trophy: How to Manage Generation Y". In it, Bruce clearly defines who these folks are, how they differ from their predecessors and helps us in understanding their needs and how they can become valuable contributors to today's work force. Bravo!!
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6 of 7 people found the following review helpful By Nathan L. Frank on February 26, 2009
Format: Hardcover
Bruce Tulgan fills the pages with yet another brilliant breakdown of the youngest workers. These new participants in the American economy, Generation Y, are given the same thoughtful analysis that Tulgan provided for Generation X a few years ago. Tulgan knows of what he speaks, and his delightful style keeps the reader enthused and knowledgebable. A wise choice for all managers.
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2 of 2 people found the following review helpful By RiderDean on September 6, 2012
Format: Kindle Edition Verified Purchase
I work with, mentor, hire and manage managers who manage Gen Yers. I found this book very interesting. It recognizes why Gen Yers think and act the way they do which helps older managers overcome issues of their own understanding. The book also gives great tehniques to amplify Gen Yers focus, output satisfaction and willingess to stay with your team.
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More About the Author

Bruce Tulgan is internationally recognized as the leading expert on young people in the workplace and one of the leading experts on leadership and management. Bruce is a best-selling author, an adviser to business leaders all over the world, and a sought-after keynote speaker and management trainer.

Since 1995, Bruce has worked with tens of thousands of leaders and managers in hundreds of organizations ranging from Aetna to Wal-Mart; from the Army to the YMCA. He has been called "the new Tom Peters" by many who have seen him speak. In recent years, Bruce was named by Management Today as one of the few contemporary figures to stand out as a "management guru" and he was named to the 2009 Thinkers 50 rising star list (the Thinkers 50 is the definitive global ranking of the world's top 50 business thinkers). And on August 13, 2009, Bruce was honored to accept Toastmasters International's most prestigious honor, the Golden Gavel. This honor is annually presented to a single person who represents excellence in the fields of communication and leadership. Past winners have included Marcus Buckingham, Stephen Covey, Zig Ziglar, Deepak Chopra, Tony Robbins, Ken Blanchard, Tom Peters, Art Linkletter, Dr. Joyce Brothers, and Walter Cronkite.

Bruce's forthcoming book THE 27 CHALLENGES MANAGERS FACE: STEP-BY-STEP SOLUTIONS TO (NEARLY) ALL OF YOUR MANAGEMENT PROBLEMS (Jossey-Bass/Wiley, 2014) will be published in September. He is also the author of the best-seller IT'S OKAY TO BE THE BOSS (HarperCollins, 2007) and the classic MANAGING GENERATION X (W.W. Norton, 2000; first published in 1995). Bruce's other books include WINNING THE TALENT WARS (W.W. Norton, 2001), which received widespread acclaim from Fortune 500 CEOs and business journalists; the best-seller FAST FEEDBACK (HRD Press, 1998); NOT EVERYONE GETS A TROPHY: HOW TO MANAGE GENERATION Y (Jossey-Bass, 2009); MANAGING THE GENERATION MIX (HRD Press, 2006); and IT'S OKAY TO MANAGE YOUR BOSS (Jossey-Bass, 2010). Many of Bruce's works have been published around the world in foreign editions.

Bruce's writing appears regularly in human resources, staffing and management journals, including a regular column in TRAINING magazine called 'Sticky Notes' and a regular column in the Huffington Post. His writing has also appeared in dozens of magazines and newspapers such as the Harvard Business Review, BusinessWeek, HR Magazine, the New York Times, the Los Angeles Times, and USA Today. As well, his work has been the subject of thousands of news stories around the world.

Before founding RainmakerThinking in 1993, Bruce practiced law at the Wall Street firm of Carter, Ledyard & Milburn. He graduated with high honors from Amherst College, received his law degree from the New York University School of Law, and is still a member of the Bar in Massachusetts and New York. Bruce continues his lifelong study of Okinawan Uechi Ryu Karate Do and holds a fifth degree black belt. He lives in New Haven, Connecticut with his wife Debby Applegate, Ph.D., who won the 2007 Pulitzer Prize for Biography for her book THE MOST FAMOUS MAN IN AMERICA: THE BIOGRAPHY OF HENRY WARD BEECHER (Doubleday, 2006).