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Based on more than a decade of research, Not Everyone Gets a Trophy reframes Generation Y (those born between 1978 and 1990) at a time when many employers are struggling to engage, develop, and retain them. Bruce Tulgan declares that Generation Y is the most high-maintenance workforce in history, but he argues that they also have the potential to be the most high-performing workforce in history.
As he does in his seminars, Bruce presents poignant quotes from Gen Yers and those who manage them, putting the two perspectives in conversation throughout the book. Not Everyone Gets a Trophy does what no other study of Generation Y has done:
Debunks the fourteen most common myths about Generation Y in the workplace.
Shows managers how to tune-in to Gen Yers' "short-term and transactional" mindset.
Argues that the key to success is not trying to make the workplace "fun." Rather, the key is strong, highly engaged leadership. He devotes an entire chapter to what he calls "in loco parentis management."
Provides proven, step-by-step best practices for getting Gen Yers onboard and up-to-speedgiving them the context they lack, teaching them how to manage themselves and how to be managed, and turning the very best into new leaders. Not Everyone Gets a Trophy is the essential guide for winning the talent wars and managing Generation Y.
Praise for Not Everyone Gets a Trophy
"Thanks to Bruce, a management revolution has taken place at Joe's Crab Shack. His step-by-step approach and expert insight into generation X and Y have empowered our leaders to become great managers."Ray Blanchette, president and CEO, Joe's Crab Shack
"If anyone deserves a trophy it's Bruce Tulgan for helping us crack the code on understanding this new generation in the workforce. ?I hope he's made some room on his mantel!"Marianne Brush, executive vice president, Massachusetts Society of CPAs"Bruce Tulgan is a leader on this subject, and he has written a superb book that is colorful, warm, research-based, and above all, useful. His clear tips provide anyone in a supervisory position with the data they need to engage, develop, and retain Generation Y employees."Beverly Kaye, coauthor of the best-selling Love 'Em or Lose 'Em: Getting Good People to Stay"Bruce's research on Generation Y has had a powerful impact on our leadership team. If you want a real strategic advantage in recruiting, managing, and retaining Generation Y, read this book."Greg Lucier, chairman and CEO, Invitrogen Corporation"Professionals across all industries will find Bruce's analysis of Generation Y in the workplace spot-on. He dispels the myths and provides a fresh interpretation that makes sense to those of us who have already tried the more traditional approaches to engage, train, and retain these folks. This book is a must-have tool!"Samantha Snyder, director, Kaufman Rossin University, Kaufman, Rossin & Co."Bruce has taught many of us the importance of communicating with our workforce in a manner where workers know what is expected of them and managers provide regular feedback on how well those expectations are being met. This book helps us accomplish this more effectively with Generation Y."Thomas A. Cappello, medical center director, North Florida/South Georgia VA Health System
Another great resourced for research on the millennial generation.Published 14 days ago by Gayle Kearns
This is very confusing, as he calls the Milennials "Gen Y" and gives very different timeline definitions for the generations than anyone else. Read morePublished 1 month ago by J. Munro
I have step children that are generation y. I still don't understand the concept behind creating this type of generation.Published 2 months ago by gidgit
Just sat down and read it cover to cover in one sitting. Excellent!
I taught Gen Ys at Vanderbilt University's MBA school and have since worked with them in volunteer... Read more
Great to the point book with concept and strategies that are easy to put to work. Helped a lot with understanding Y generation thinking and motivation.Published 6 months ago by ScottyOTM
Great questions posed all us CEOs are asking followed by helpful procedural answers. Helped me bring my sarcasm down and look at my problems more rather than only focusing on the... Read morePublished 10 months ago by bltibbs
I loved this book because I could identify with having to deal with so many of the outlandish Gen Y behaviours at work. Read morePublished 13 months ago by K. Yeo
Excellent insights from a man who both understand management/leadership and has done his research into Generation Y. Read morePublished 15 months ago by Murray Brown