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Not Hollywood: Independent Film at the Twilight of the American Dream Paperback – February 27, 2013

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Editorial Reviews


"Not Hollywood does what compelling ethnographies do: it helps us better understand the human complexities of something we simplistically thought we already knew. As a result, the Sundance 'scene' documented here sometimes feels like 'The Emperor’s New Clothes' and, at other times, like truly engaged progressive politics and effective cultural critique. Required reading in film and media studies, but relevant far beyond those fields."
(John Thornton Caldwell, author of Production Culture: Industrial Reflexivity and Critical Practice in Film and Television)

"Once again, Sherry B. Ortner takes us on an exploratory trip to an unexpected place: this time it's the 'media world' of American independent filmmakers. She reveals the cultural and emotional logics of passion, independence, and creativity that drive Gen X cineastes to max out their credit cards and push their friendships to the limit to create their own compelling visions of American life in films that are definitively 'not Hollywood.' Ortner never compromises her theoretical arguments, yet her clear and entertaining writing style makes this highly original book accessible to readers in anthropology, media and film studies, and American studies, as well as the interested public."
(Faye Ginsburg, Director, Center for Media, Culture, and History, New York University)

"Turning a sharp anthropologist's eye on a surprising subject, Sherry B. Ortner does for American independent film what Clifford Geertz did for Bali. Her outsider perspective allows her to raise and answer questions that most filmmakers, film historians, and audiences don't know exist."
(Peter Biskind, author of Down and Dirty Pictures: Miramax, Sundance, and the Rise of Independent Filment Film)

“For a general overview of American independent cinema and how it fits into broader changes in U.S.society as a whole, Ortner’s book offers a comparatively light yet thoroughly engaging study.”
(Alison Frank Film Quarterly)

“[T]his is an accessible, enjoyable and original study which will interest anyone concerned with the relationship between culture and economic forces, and which makes a distinctive contribution to the current anthropology of neoliberalism. Finally, it will awaken your curiosity about the range of American independent film, and encourage you to test your own thoughts and reactions against Ortner’s analysis – which is, no doubt, just as its author would wish.”
(Fenella Cannell Anthropology of This Century)

“An original interpretation of film and public culture that addresses the nexus of anthropology and film studies. Best suited for anthropologists interested in contemporary visual culture and film professionals looking for perspective outside the film industry.”
(Robin Chin Roemer Library Journal)

“[A]n excellent account of how value is formed by and for independent cinema via the producers who drive the productions into the marketplace. The sociological-ethnographic focus on production in the book amounts to an excellent contribution to the understanding of the process of production in the sector, rather than simply its products. Ortner’s book is also highly readable and engaging, and will provide an excellent text for anyone who teaches undergraduates in either practice- or theory-based production studies.”
(Steven Rawle Scope)

“The major accomplishment of Not Hollywood is the way Ortner seamlessly pulls together her analyses of independent film, neoliberalism, generation and class. The result is a timely and insightful book.”
(Lara McKenzie PopAnth)

Not Hollywood is an outstanding example of how anthropology could foster non-conventional perspectives in the study of film, and of contemporary ‘Western’ societies more generally. Ortner is successful in constructing a fundamentally anthropological analysis, taking seriously the world of film production as any other cultural phenomenon. This book constitutes one of the rare published studies about film production from an anthropological perspective, and is thus a greatly appreciated and major contribution to the field of media anthropology.”
(María-Paz Peirano Journal of the Royal Anthropological Institute)

“Ortner once again contributes much-needed analysis to understanding social class in the United States. Expertly combining a Geertzian approach to culture with a Marxist and Gramscian approach to power, she explores the links between the transformation in American class structure over the past four decades and the cultural shifts of our neoliberal age. Ortner is, as ever, brilliant at making difficult concepts accessible. At a moment when it may seem that anthropologists could have little more to say about neoliberalism, she uncovers its cultural effects in a clear, insightful, and absorbing way.”
(Naomi Schiller American Ethnologist 2015-08-01)

About the Author

Sherry B. Ortner is Distinguished Professor of Anthropology at UCLA. She is the author of numerous books including New Jersey Dreaming: Capital, Culture, and the Class of ’58 and Anthropology and Social Theory: Culture, Power, and the Acting Subject, both published by Duke University Press.


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Product Details

  • Paperback: 352 pages
  • Publisher: Duke University Press Books (February 27, 2013)
  • Language: English
  • ISBN-10: 0822354268
  • ISBN-13: 978-0822354260
  • Product Dimensions: 9.1 x 6.1 x 0.9 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #945,455 in Books (See Top 100 in Books)

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0 of 1 people found the following review helpful By Rebecca Cohen on May 1, 2015
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5 stars!
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2 of 37 people found the following review helpful By Steven Norton on January 25, 2014
Format: Paperback
This is a book unlike any other, a daring and eclectic foray into a strange world of mystery and enchantment, a strange, dark, tale.
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