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Not Just A Living: The Complete Guide To Creating A Business That Gives You A Life Paperback – July 8, 2003


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Product Details

  • Paperback: 248 pages
  • Publisher: Basic Books (July 8, 2003)
  • Language: English
  • ISBN-10: 0738208124
  • ISBN-13: 978-0738208121
  • Product Dimensions: 8 x 5.4 x 0.7 inches
  • Shipping Weight: 8 ounces
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #1,284,432 in Books (See Top 100 in Books)

Editorial Reviews

From Publishers Weekly

Freelance writer Mark Henricks says it's possible to own a thriving business and have a fulfilling life, and he explains how in Not Just a Living: The Complete Guide to Creating a Business That Gives You a Life. Henricks suggests readers become "lifestyle entrepreneurs," which entails living where one wants (instead of moving one's family), working with people one likes (instead of with backstabbing colleagues) and doing work one wants to do. He carefully describes how to determine whether one has the potential to become a lifestyle entrepreneur and the practical realities and key concerns of becoming a lifestyle entrepreneur.
Copyright 2002 Cahners Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

From Library Journal

When should would-be entrepreneurs take the plunge? Freelance writer Henricks (Grow Your Business) has written this guide to help people decide whether they are ready to be "lifestyle entrepreneurs," or entrepreneurs who goes into business for lifestyle reasons rather than for financial rewards. The book is divided into three sections, with the first section outlining the decision process potential entrepreneurs should go through before leaving their current situations and including the possible downsides of starting one's own business. The second section describes the ways a person can go into business, such as starting a new enterprise, buying an established business, or franchising. This section also gives options on how to fund the new business once it is off the ground. The third section deals with choosing customers, suppliers, partners, etc., what type of technology to utilize in running the business, whether to expand the business, and when to cash out. Throughout, Henricks recounts his own experiences as a freelancer and offers advice from the hundreds of entrepreneurs he interviewed. A bibliography of print and electronic resources is also provided. The result is a useful and clearly written manual. Recommended for public and academic libraries.
Stacey Marien, American Univ. Lib., Washington, DC
Copyright 2002 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

Customer Reviews

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If you have been thinking about doing something on your own, this s a good read.
E. Tu
The book's particular strength is the author's liberal peppering of real world examples of small business successess...as well as failures.
P M D
Finally, what makes this a good read is the author's writing style which is easy to read and concise, as demonstrated by the book length.
Stacy E. Burrell

Most Helpful Customer Reviews

31 of 31 people found the following review helpful By P M D on August 22, 2002
Format: Hardcover
Nine years ago, having achieved a level of business success after receiving an MBA from an elite American B-school, I faced the cold realization that my days in the corporate world were numbered. I admittedly have little tolerance for political/bureaucratic b.s. And I view "face-time" for face-time sake a stifling de-motivator. My motto has always been to "let my work speak for itself."
Yet I was ambivalent even as I finally--if not hastily--took that classic "take-this-job-and-shove-it" plunge. I was happy to leave the maddening pace of corporate life behind. But I was petrified at the prospect of crafting a livelihood on my own. Reading "Not Just a Living" would have greatly eased my anxieties if it only were available all those years ago. As a firm believer in karma, I now feel compelled to share this excellent resource with anyone who's teetering on the brink of becoming a lifestyle entrepreneur.
Mark Henricks' concise, well-written book successfully targets two broad groups of entrepreneurs-in-waiting: Those who have entertained the thought of becoming their own boss yet need handholding before making that leap of faith; and those who are ready to make the move but seek a roadmap to achieve their vision. Both sets of readers will come away from the experience exceedingly satisfied and energized.
The book's particular strength is the author's liberal peppering of real world examples of small business successess...as well as failures. The latter is refreshing to see. After all, Mr. Henricks would have been negligent--not only as a journalist, but as a lifestyle entrepreneur "evangelist"--if he failed to expose the downsides of striking out on one's own. Not everyone is cut out for self-employment.
Finally, it is Mr.
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26 of 27 people found the following review helpful By Romeo S. Sia on October 27, 2002
Format: Hardcover
Seven years ago today (Oct. 27, 1995), a high school friend of mine and I founded Healthy Options, the first natural products store in Manila. I have a marketing degree and had spent 15 years working for other people both in the Philippines and the United Kingdom. Healthy Options was my baby and my first plunge into going on my own.
Seven years later, we have grown into 10 stores with almost 100 full time employees and Healthy Options has become the leader in the natural products industry in the Philippines. As we celebrate our anniversary this month, I find Mark Henricks' book simply priceless and serendipitous. It's a timely reminder for me as to why we put up Healthy Options all those years ago. As a business grows and expands fast, it's very easy to get carried away and start thinking "corporate". At the beginning of this year, I started having mixed feelings and a bit lost as I kept asking myself, seven good healthy years, now what do I do? I'm therefore so thankful to have found the book as it reminded me why I went into business in the first place and it has re-focused my priorities. Thanks Mark. I find the Seven Myths of Small Business Ownership invaluable. And I fully agree that growth, while very important, shouldn't be the ultimate goal of an entrepreneur.
"Not Just A Living" is also a great benchmark for us. We did almost everything Mark Henrick said in the book (eventually) and got many things right (but not always the first time). I particularly feel vindicated about giving franchise (which I strongly feel against) when one of the entreprenuers related her sad experience about the uncontrollable franchisees she had which resulted in her going out of business.
All in all, it's an insightful and enjoyable read. Now I wish Mark Henricks would consider giving lectures about Lifestyle Entrepreneurship to spread the "gospel" even wider.
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16 of 16 people found the following review helpful By Jochan Smyth, Jr. on October 13, 2002
Format: Hardcover
Wow. This would appear to be the first book I've ever read on freelancing that is actually based on fact (and I have every freelancer book that exists in my library).
The most profound thought in the book is the "job security" thing: Henricks is a freelance writer, has been highly successful as such, and this is the way he sees day-job employment security, per se:
"'... Job security' is one of those phrases that, like `serious fun' and `exact estimate,' tries to combine incompatible concepts. The truth is, in general, there is no such thing as a really secure job ... Just ask the former employees of companies with longstanding no-layoff policies, such as IBM and Delta Airlines, who wound up getting laid off ... Let's consider the chances that I (Henricks), for example, am going to be laid off this week. In a typical year, about 20 percent of the people I worked for during the previous year stop working with me. Including brand-new customers I didn't work with a year earlier, I lose a client, on average, about once a month. So the chances I'll lose one this week are somewhere around one in four. But am I really insecure? Not really. Because after I lose that one client, I'll still have a dozen or so left. The chances may be good that a small measure of insecurity will visit me soon. But what are the chances that in one stroke I'll lose all my clients, the equivalent of an employee losing his one and only source of income? The chances are poor. It's never happened, or even come close to happening, and I don't expect it ever will ..."
Here's another quote:
"... Even more striking was the effect on my lifestyle. I've worked as many or as few hours as I deemed necessary. I attend virtually no meetings. My commute is measured in feet, not miles.
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