How one entrepreneur took a cell phone company and made it a hit record on the Internet through innovative serach engine strategies, systematizing the proces to make sales thorugh "gateway" pages put on auto-piolot.Look at what you'll discover:
-The past, present and future of internet marketing. You'll be prepared to jump in and meet future challenges head on. You'll find out where the customers are going and know how to get there first. I'll show you how to set up an internet product or service to solve their problems and supply their needs.
-How to choose keywords and domain names. You'll know exactly how people use the internet. Which search engines they use and what words they are most likely to type in when looking for a product or service just like yours.
-Amazing web pages that search engines love. How to use page titles, meta tags, paragraphs and links that rocket your site to the top positions in search engines. Secret formulas so powerful that you'll get "found" ahead of, and instead of, your competition.
-Tactics for using search engines to your advantage. Turn your home page into a secret weapon that funnels enormous amounts of qualified traffic to the rest of your web site.
-How to create killer "hook" pages or "doorway" pages while avoiding search engine "turn offs" in the process. Plus you'll get my proven strategies for announcing web pages and getting them to stay in the search engines.
-How to set up and use tracking systems for the greatest success. How to set up a sales database. How to track which web site pages have been announced to what search engines.
-Know exactly how well your sales letters and special offers are working. How to mine the gold from within your own web site statistics.
-How to advertise to the newsgroups. Announce your pages to the old guard of the internet without getting flamed. Using coupons and traditional advertising gimmicks for added incentive. How to write effective newsgroup announcements while at the same time maximizing your "findability" and sales potential.
-Banner advertising. Find out the most effective places to put banners. Learn the pros and cons of free banner advertising programs. Find out how to determine if paid banners on major search engines are worthwhile investment.
-Discover the types of banner designs that generate click throughs and make sales.
-Effective use of email for electronic direct marketing. How to harvest targeted email addresses without spamming.
-Discover the secret tools and formulas I use for writing sales letters. How to merge sales letters with the information in the sales database. How to personalize each sales letter. Using stock responses to manage mountains of email. Plus how to use order confirmations to start lifetime relationships with customers.
-Successful online shopping conditions. Find out how to condition people to buy. Discover web site layouts and designs that sell. How to write like a pro and use typography to your advantage, just like they do in printed catalogs. How to build confidence and trust on every page.
-Techniques for toll free order lines, online order forms and accepting credit cards over the internet.
-Favorite strategies for generating return visitors. How to make your web site a destination or community. How to make visitors generate content for your site. Methods to make content appear fresh daily or evergreen. Using online databases and interactive forms to create relationships and make sales. How to invert your database, turn it inside out and explode web site traffic in the process.
