Nothing Ventured, Nothing Gained: The Seattle JOA and Newspaper Preservation [Hardcover]

Tim A. Pilgrim (Author)

Book Description

Publication Date: August 11, 1997 | ISBN-10: 0893918865 | ISBN-13: 978-0893918866

This is an in-depth case study of a joint operating arrangement (between the "Seattle Times" and the "Seattle Post-Intelligencer") and its impact on the five surrounding daily newspapers in its market. The study examines this impact in the context of ten factors in the market, including suburbanization and direct mail. The author focuses on three major topics - circulation, advertising and staffing - to see how they have changed. The study looks at changes to see if they have an impact on the market and on the traditional role of newspapers, which is to provide information and ideas necessary for civic intelligence.

--This text refers to the Paperback edition.

Product Details

• Hardcover: 169 pages
• Publisher: Praeger (August 11, 1997)
• Language: English
• ISBN-10: 0893918865
• ISBN-13: 978-0893918866
• Product Dimensions: 9.4 x 6.2 x 0.6 inches
• Shipping Weight: 14.4 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)

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Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars A must-read for journalists, April 24, 2000

By 

Nicci Noteboom (seattle) - See all my reviews

This review is from: Nothing Ventured, Nothing Gained: The Seattle JOA and Newspaper Preservation (Hardcover)

An amazing work. I found the chapter Total Penetration Down riveting. A must-read for journalists. Pilgrim is like the cat who ate the canary. Bravo.