From Publishers Weekly
Venture capital is money invested at high risk by millionaires, individually or through organzed funds, to develop commercially the dreams and scientific breakthroughs of entrepreneurs like Steve Jobs of Apple Computer. Kunze, who heads the California-based Life Science Ventures, here explains the process. Case histories describe the pangs of creating a product prototype, refinancing for factory production and sales development, patent worries, unanticipated equipment glitches and potentially devastating conflicts among managers and personnel--or between the majority-owning venture capitalists and the originating entrepreneur. Such hazards can lead to a desperation sale or merger, or outright failure with millions lost, but successes such as Genentech, Microsoft, Digital, Intel and others keep the venturers coming back for more. This is an enlightening look at fast-track American enterprise, and a first-class cautionary guide. Fortune Book Club alternate.
Copyright 1991 Reed Business Information, Inc.
From Library Journal
This book examines the system that "not only invests risk capital in a new business but also nurtures that fledgling company until it grows and becomes profitable." Apple, Microsoft, Genentech, and Lotus are among the companies that started with venture capital backing. Successful venture capitalist Kunze discusses the history of venture capital, how to become a venture capitalist, characteristics of successful entrepreneurs; the selection process for business proposals; and venture capital in Europe and Japan. Additionally, he offers readers case histories of his own experiences as a major investor and board member in seven start-up companies. He describes business proposals he considered but did not invest in. Kunze "wrote this book not as an expose but to share some of the texture and flavor of venture capital, to demystify the process, and to give one venture capitalist's point of view." In this he admirably succeeds. Highly recommended.
- Lucy Heckman, St. John's Univ. Lib., Jamaica, N.Y.Copyright 1991 Reed Business Information, Inc.