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Nothing's Changed But My Change: The ShoeMoney Story Paperback – December 20, 2012

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Product Details

  • Paperback: 274 pages
  • Publisher: CreateSpace Independent Publishing Platform (December 20, 2012)
  • Language: English
  • ISBN-10: 1480189243
  • ISBN-13: 978-1480189249
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (68 customer reviews)
  • Amazon Best Sellers Rank: #376,713 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Jeremy Schoemaker, aka "Shoemoney", is a serial entrepreneur made famous by running one of the highest-trafficked websites in the world,, and by being a pioneer in the world of internet marketing dating back to the early 2000's.

He was named the "Most Influential Person on the Internet" by Fast Company magazine in 2010.

Mr. Schoemaker has been featured in all major news and media outlets including the Wall Street Journal, Boston Globe, ABC News, Techcrunch, the New York Times, Business Week and dozens more.

His unparalleled career in the world of digital marketing began in the early 2000's when he was one of the first to turn Google's online advertising products into an entrepreneurial, money-making business. In 2003, he launched to share his experiences as an internet entrepreneur and turned that website into a multi-million dollar business and advertising venture which still generates high volumes of web traffic to this day.

Through the rest of the 2000's, Mr. Schoemaker launched and subsequently sold three successful businesses: AuctionAds, FreeSEOReport, and He founded and is currently still operating the "Elite Retreat", a conference in its 10th year of existence that caters to the most elite group of the best and brightest marketers in the world and has featured keynote speakers such as Guy Kawasaki and Seth Godin. In 2012, he founded the "PAR Program", a fully-automated marketing system for advertisers that is currently experiencing hyper-sales growth under his leadership. He currently serves as President of Shoemoney Media Group based in Lincoln, Nebraska.

Mr. Schoemaker wrote and published his first book, an autobiography, in January 2013 called "Nothing's Changed But My Change: The Shoemoney Story".

Customer Reviews

Loved the blog, now I love the book.
Kimberley Tobin
If you want to get it straight from a guy that will tell you how it really is then this is an awesome read!
It's a great story that I recommend that everyone reads.

Most Helpful Customer Reviews

17 of 18 people found the following review helpful By Henry on January 10, 2013
Format: Kindle Edition Verified Purchase
When i started reading this book, particularly the first few sections, i found the author very obnoxious and annoying. He came across as someone who was so full of himself, and honestly if you can't stand strong, crude, in-your-face kind of language, you might have some difficulty reading past the first few sections, as was the case for me.

But for some reason, i found myself reading on. And when i continue reading, i realize, like he said multiple times in his book, this is who he is. Every bit of his character, and his history, made him who he is today.

I even found myself tearing a bit as he described his experience with his daughter's near death experience. (Seriously dude, that was heartwrenching)

I think this book is inspirational in the sense that, there are still many people who thinks that successful people become successful overnight. It's NOT. And the sooner we all realize that success is really a series of events and takes tremendous hard work (and probably many years) to achieve, the sooner we can all start working towards our success.

There were some quotes from the book i really like. Without spoiling too much of your reading pleasure, i listed a couple of my favorites:

"Sometimes u just have to take a leap of faith and ask yourself, 'what's the worst that can happen?' if you are not scared shirtless, you are probably too comfortable, and if you are too comfortable, you are not living the life you could be living. "

"Failure is something I can deal with. Regret is not"

"When i dig in my heels, i DON'T F@#$%KING FAIL!"

I especially love the last quote, i can literally visualize how it goes, and i want to see myself with the same kind of doggedness in my pursuit of my goals.
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9 of 9 people found the following review helpful By Jim Kukral on January 8, 2013
Format: Kindle Edition Verified Purchase
I'm pretty sure this book will piss you off. Why? Because Shoemoney is the guy you love to hate. He's the guy who made millions when you didn't. He's the guy who's living on easy street from "Internet scams". He's the guy who lucked into his success overnight while you toil away at your crappy 9-5 cubicle job you hate.

But that is all wrong. Yes, Shoemoney is successful, and in this book he flaunts it shamelessly through stories of his greatest achievements and financial gains. But the real reason you hate him is because he did it, and you didn't. As you'll read in this smart and fun autobiography, Shoemoney made his success by being smarter and faster and more willing to take big risks with his time and money, despite growing up as an overweight, self-proclaimed loser who thought he would never live past the age of 13.

Part Tucker Max and part Mark Zuckerberg, Shoemoney's book catalogs his life through his early years when he was an overweight nobody with no real life plan who was getting involved in "hooking up" with girls through Internet dating sites, to his current life where he is the master of his Universe with a healthy marriage, children and fat bank account.

I love autobiographies, and I loved this book. In fact, I read it all in one sitting hours after downloading it. I found myself laughing out loud on several occasions and also found myself motivated to go out and kick some major butt in my business. If you like stories about people who overcome huge obstacles to change their lives for the better than you will also love this book. You may also actually learn a few things about how to grow your business and brand at the same time.

Most of all, you'll enjoy this book for its authentic stories of life, success and failure. And yes, this book will piss you off. Because you'll realize that the only thing holding you back from having everything Shoemoney has is you, and your willingness to get off your butt and make it happen.
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7 of 7 people found the following review helpful By Jon on February 22, 2013
Format: Kindle Edition Verified Purchase
I have followed Shoemoney for awhile. I've seen a recent interview on and was really interested in his overall story. I like reading about other entrepreneurs to hear about their journey, war stories, etc. But this book was a pretty constant rant and not much meat. Granted, he did have some awesome experiences and lessons learned - but I just felt like he didn't communicate that well at all in the book. Felt like a giant blog post ranting the whole time - you're the man, but this book isn't really worth reading in my opinion.
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6 of 7 people found the following review helpful By Travis on January 5, 2013
Format: Kindle Edition Verified Purchase
I've been a fan of the Shoemoney ever since I started in internet marketing. He's always had a unique and direct way of dealing with information. He just puts it out there. He doesn't worry too much about framing information in a certain way. He just says it like it is. This book is no different.

He tells his story in a way that no one else could. It starts at his childhood and takes the reader all the way into the way he became one of the most influential people on the internet. It goes over all the struggles and how he handled them.

This book is a fun, honest, and inspirational look at his life. By inspirational, I don't mean Tony Robbins type BS. He goes over his life challenges and explains how he dealt with them (usually in a pretty funny way.)

This is a top notch autobiography. I recommend it.
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5 of 6 people found the following review helpful By Colleen Cole on December 31, 2013
Format: Paperback
I made an unfortunate decision about 4 months ago. I bought this book.

I bought a simple book from Jeremy Schoemaker and since then my personal information has been sold to telemarketers across North America. As part of the sales process, my personal and business contact information was collected. Almost immediately, I began to receive phone calls. Initially, offers for a "free consultation" with someone from Shoemoney. When I made it clear that I wasn't interested in any consultations my contact information was sold. And sold. And sold.

Four months of nearly daily telemarketing calls offering me "work at home money making opportunities".

Today, New Years Eve, at 10:00 am, I received yet another call. I've had enough.

At first, I asked to be removed from the call lists. The calls kept coming. Then I would hang up. They calls kept coming. Now I answer and let them talk, but I don't speak. I have no idea how to stop the calls.

They even called me during my family Christmas dinner!

Is the book any good? Does it matter? Is anything worth this level of harassment?

I don't think so.
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