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Now, Build a Great Business!: 7 Ways to Maximize Your Profits in Any Market Hardcover – November 17, 2010

4.7 out of 5 stars 26 customer reviews

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Editorial Reviews

From Publishers Weekly

Thompson (Success Built to Last) and Tracy (No Excuses!) offer easy, tried-and-true ways to think about and plan organizational growth, especially in tough economic times. In seven steps (with a chapter devoted to each), the authors identify sustainable strategies for attracting customers and recruiting better leaders. They share seven simple questions that leaders ask themselves and provide helpful checklist exercises on a variety of key topics including creating a great business plan, designing an effective marketing plan, and creating a good customer experience. In addition, they explore how to perfect the sales process, and their chapter on recruiting and motivating employees offers valuable advice on a tired subject--utilize the "SWAN formula" (hire candidates who are Smart, Work hard, are Ambitious, and are Nice, positive people); establish expectations; and manage by objectives. While much of what's covered is simple and straightforward, readers will find the practical aspects and clear organization of this book particularly useful. (Nov.) (c)
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Review

“Thompson and Tracy offer easy, tried-and-true ways to think about and plan organizational growth, especially in tough economic times...valuable advice…” --Publishers Weekly



"..wealth of business and success savvy is presented concisely and with motivation to spare…perfect resource for helping you." --New Age Retailer



“…everything necessary to not only build a successful business but also to build a successful division of a company…” --Solve Anything with Dr Mark/ Tribune Media Services



"…takes much of the negative connotation out of the word 'salesperson,' and he brings integrity, pride, and a results-based system to selling.” --Professional Photographer magazine

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Product Details

  • Hardcover: 256 pages
  • Publisher: AMACOM (November 17, 2010)
  • Language: English
  • ISBN-10: 0814416977
  • ISBN-13: 978-0814416976
  • Product Dimensions: 1 x 6.5 x 9.5 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (26 customer reviews)
  • Amazon Best Sellers Rank: #711,271 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover
Thompson and Tracy have written one of the best books on not just how to build a great business, but how to be successful at anything.

A couple of my takeaways that I am using today are their Six Key Questions in Strategic Planning (plus their explanations and guidance to answer all of these questions):

1. Where are you now? What is your current situation?
2.How did you get to where you are today?
3. Where do you want to go from here?
4. How do you get from where you are today to where you want to be in the future?
5. What obstacles will you have to overcome? What problems will you have to solve?
6. What additional knowledge, skills, or resources will you require to achieve your strategic objectives?

As well as the evergreen advice from Peter Drucker's Five Questions:

1. What is your mission?
2. Who is your customer?
3. What does your customer value?
4. What results are you trying to accomplish?
5. What is your plan?

If you only bought and read one book this year on how to become successful, this should be it.

Just Listen: Discover the Secret to Getting Through to Absolutely Anyone
Get Out of Your Own Way at Work..., &Help Others Do the Same Conquer Self-Defeating Behavior on the Job - 2005 publication
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Format: Hardcover
I appreciate this book because it includes practical action steps to attract customers and keep them interested and engaged. The focus is really on what the customer values.

I work for a nonprofit organization and the content was 100% applicable: how to best concentrate time, money and resources on the most successful services and programs; and how to create a culture of "continuous improvement."

Very rarely do we talk about "how to be" - the focus is usually on "what to do." This book blurs that line, giving equal importance to being a leader of character and a proactive doer.
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Format: Hardcover
If there is another volume published in recent years that provides more and better practical ("meat and potatoes") business advice than does this one, I am eager to know about it. Mark Thompson and Brian Tracy focus almost entirely on the most important "what" and the most effective "how" with regard to "building" both a great business and a great career in business, doing so one step at a time.

There are no head-snapping revelations among the seven "ways" to which the book's subtitle refers, nor do Thompson and Tracy make any such claim. It is important to remember Thomas Edison's observation, "Vision without execution is hallucination." A separate chapter is devoted to each of the seven, explaining HOW to

o Become a great leader
o Develop a great business plan
o Surround yourself with great people
o Offer a great product or service
o Design a great marketing plan
o Perfect a great sales force
o Create a great customer experience

With all due respect to becoming "great" and achieving "greatness," there is much to be said for the value of information, insights, and advice that will help business leaders and their companies to become better. In fact, as the Japanese word "kaizen" correctly suggests, improvement is a process, not a destination, and should be continuous.

I presume to suggest that readers think of Thompson and Tracy as their personal business coaches and mentors, as "travel agents" for that journey, and to think of this book as an itinerary for a series of initiatives and experiences during a journey that includes encounters with exemplary organizations and their executives such as Best Buy, Ford Moor Company, GE, General Motors, Charles Schwab, and Southwest Airlines.
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Format: Hardcover Verified Purchase
"Build a Great Business" provides a very useful roadmap to help business owners and managers make strategic choices designed to help improve and reinvent business. What's most useful about this book was the perspective that Brian Tracy and Mark Thompson provide, in which actions are most important to build a more competitive, successful business.

Think of it like a strategic planning strategy by two of the best in the business -- if I were still a management consultant, I'd have my executive teams read this book, then Rate themselves on implementation for all the various concepts covered. Developing a more competitive, intensely customer-focused business is everyone's objective; this book does an excellent job of "painting the picture" of what's needed, to build a great business.

Going beyond the basics, the systems integration focus and targeted strategies that Brian and Mark provide makes for a uniquely valuable book, and I recommend it highly. It's a great checklist for self-evaluation, and provides a well-reasoned approach that businesses can model, for improved outcomes and results. Thanks!

To success,

Ken Calhoun
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Format: Hardcover
Having read numerous books by Brian Tracy over the years, I was naturally drawn to his newest book. I admit, though, I had never heard of the co-author, Mark Thompson. After reading the book, I am not only going to continue reading any book Brian Tracy writes but also any book by Mark Thompson.

Now here's what makes the book good. Part way through the book, I concluded what I was reading was a how to consulting manual for small and medium size businesses. There are numerous books available today written by the big names in consulting that all talk about how large companies need to reinvent themselves or how large companies have reinvented themselves successfully. All of this is good, but if you're running a small or medium size company, it leaves you wondering exactly what you should do.

This book finally shows you what you can do. An example is the six key questions the authors say you should ask yourself regarding strategic planning. The questions work because they're not so lofty you ask yourself if they apply to you. Another section of the book deals with how to motivate people and the importance they play in your company. Still another section explains why customer feedback is so important and how you can go about getting it. These are just three examples as to how the book can benefit the reader. The topics are clear, concise and practical.

If you're asking me who should read this book, the primary audience is the small or medium size business owner or the manager or leader who works in a small or medium size company. Second audience is any salesperson or person who spends any amount of time dealing with small or medium size businesses. Both of these groups can use this book to either help them run their companies better or understand better how to provide their customers with keen insights to strengthen their business and in turn be a better customer.
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