No matter what industry you're in or what economic conditions you are facing, you can still build a phenomenally successful business. Bestselling business authority Mark Thompson and international success expert Brian Tracy have joined forces on a revolutionary book whose ideas are as inspiring and thought-provoking as they are accessible, practical and proven to deliver results. Now, Build a Great Business! reveals a series of seven powerful principles that will change your business for the better. This fast-moving and engaging book explains how to: Become a great leader - get superior results from everyone around you Attract and keep great people - build peak-performing teams Develop a great business plan - structure your business to maximize every resource Offer a great product or service - identify exactly whatyour market needs Deliver superior customer service - make service your key competitive advantage Create a great marketing plan - position your business as the preeminent provider Perfect your sales process - motivate customers to buy again and again Complete with examples of businesses of all kinds that are applying these methods to achieve remarkable profits in today's economy, Now, Build a Great Business! shows that when you do what the most successful companies do, you too can get extraordinary results.
Now, Build a Great Business!
and over one million other books are available for Amazon Kindle.
Learn more
| ||||||||||||||||||||||||||||||
Book Description
Frequently Bought Together
Editorial Reviews
From Publishers Weekly
Thompson (Success Built to Last) and Tracy (No Excuses!) offer easy, tried-and-true ways to think about and plan organizational growth, especially in tough economic times. In seven steps (with a chapter devoted to each), the authors identify sustainable strategies for attracting customers and recruiting better leaders. They share seven simple questions that leaders ask themselves and provide helpful checklist exercises on a variety of key topics including creating a great business plan, designing an effective marketing plan, and creating a good customer experience. In addition, they explore how to perfect the sales process, and their chapter on recruiting and motivating employees offers valuable advice on a tired subject--utilize the "SWAN formula" (hire candidates who are Smart, Work hard, are Ambitious, and are Nice, positive people); establish expectations; and manage by objectives. While much of what's covered is simple and straightforward, readers will find the practical aspects and clear organization of this book particularly useful. (Nov.) (c)
Copyright © PWxyz, LLC. All rights reserved.
Copyright © PWxyz, LLC. All rights reserved.
Review
“Thompson and Tracy offer easy, tried-and-true ways to think about and plan organizational growth, especially in tough economic times...valuable advice…”—Publishers Weekly
Product Details
Would you like to update product info or give feedback on images?
|
More About the Authors
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
Most Helpful Customer Reviews
15 of 18 people found the following review helpful
Format:Hardcover
Thompson and Tracy have written one of the best books on not just how to build a great business, but how to be successful at anything.
A couple of my takeaways that I am using today are their Six Key Questions in Strategic Planning (plus their explanations and guidance to answer all of these questions):
1. Where are you now? What is your current situation?
2.How did you get to where you are today?
3. Where do you want to go from here?
4. How do you get from where you are today to where you want to be in the future?
5. What obstacles will you have to overcome? What problems will you have to solve?
6. What additional knowledge, skills, or resources will you require to achieve your strategic objectives?
As well as the evergreen advice from Peter Drucker's Five Questions:
1. What is your mission?
2. Who is your customer?
3. What does your customer value?
4. What results are you trying to accomplish?
5. What is your plan?
If you only bought and read one book this year on how to become successful, this should be it.
Just Listen: Discover the Secret to Getting Through to Absolutely Anyone
Get Out of Your Own Way at Work..., &Help Others Do the Same Conquer Self-Defeating Behavior on the Job - 2005 publication
A couple of my takeaways that I am using today are their Six Key Questions in Strategic Planning (plus their explanations and guidance to answer all of these questions):
1. Where are you now? What is your current situation?
2.How did you get to where you are today?
3. Where do you want to go from here?
4. How do you get from where you are today to where you want to be in the future?
5. What obstacles will you have to overcome? What problems will you have to solve?
6. What additional knowledge, skills, or resources will you require to achieve your strategic objectives?
As well as the evergreen advice from Peter Drucker's Five Questions:
1. What is your mission?
2. Who is your customer?
3. What does your customer value?
4. What results are you trying to accomplish?
5. What is your plan?
If you only bought and read one book this year on how to become successful, this should be it.
Just Listen: Discover the Secret to Getting Through to Absolutely Anyone
Get Out of Your Own Way at Work..., &Help Others Do the Same Conquer Self-Defeating Behavior on the Job - 2005 publication
5 of 6 people found the following review helpful
Format:Hardcover
Now Build a Great Business is the perfect combination of inspiration and expert advice. The tools and thought provoking questions provided by Mark Thompson and Brian Tracy make it easy to create a plan for success in any business... and at every level of leadership.
The 7 steps are helpful at any stage in your career as you define your business strategy and areas of focus. I would highly recommend this book to my peer group with 10-15 years of work experience as a good foundation for a new manager looking to influence and contribute to their organization's vision. The inspirational stories will encourage you to take action and serve as case studies to drive home the book's approach to success.
If you are an entrepreneur on cusp of launching your business or someone who finds ways to innovate in an organization, this is your playbook!
Joan K. Snyder
Senior Manager, Forest Laboratories
The 7 steps are helpful at any stage in your career as you define your business strategy and areas of focus. I would highly recommend this book to my peer group with 10-15 years of work experience as a good foundation for a new manager looking to influence and contribute to their organization's vision. The inspirational stories will encourage you to take action and serve as case studies to drive home the book's approach to success.
If you are an entrepreneur on cusp of launching your business or someone who finds ways to innovate in an organization, this is your playbook!
Joan K. Snyder
Senior Manager, Forest Laboratories
5 of 6 people found the following review helpful
Format:Hardcover
I appreciate this book because it includes practical action steps to attract customers and keep them interested and engaged. The focus is really on what the customer values.
I work for a nonprofit organization and the content was 100% applicable: how to best concentrate time, money and resources on the most successful services and programs; and how to create a culture of "continuous improvement."
Very rarely do we talk about "how to be" - the focus is usually on "what to do." This book blurs that line, giving equal importance to being a leader of character and a proactive doer.
I work for a nonprofit organization and the content was 100% applicable: how to best concentrate time, money and resources on the most successful services and programs; and how to create a culture of "continuous improvement."
Very rarely do we talk about "how to be" - the focus is usually on "what to do." This book blurs that line, giving equal importance to being a leader of character and a proactive doer.
Most Recent Customer Reviews
Strategically written, very thoughtful book to improve your business
"Build a Great Business" provides a very useful roadmap to help business owners and managers make strategic choices designed to help improve and reinvent business. Read more
Published 26 days ago by Kenneth Calhoun
Expected More
I follow Brian Tracy's principles and thought that this book may contain new ones , to my disappointment. Read more
Published 9 months ago by Celia Baula
Proven ways to build your business
Motivational machine Brian Tracy has created another valuable, straightforward business guide. Writing with entrepreneur Mark Thompson, Tracy covers seven areas of business,... Read more
Published 14 months ago by Rolf Dobelli
Great specific tips! Well worth the purchase!
Having read numerous books by Brian Tracy over the years, I was naturally drawn to his newest book. I admit, though, I had never heard of the co-author, Mark Thompson. Read more
Published 15 months ago by Mark Hunter
A top pick for any entrepreneur's library
Now, Build a Great Business offers seven basic steps to building a visionary business: steps that apply to all kinds of businesses. Read more
Published 15 months ago by Midwest Book Review
Too abstract
There was nothing specific in this book that would be directly
applicable to run any business. Yes, there are number of questions
and topics that are covered, but the... Read more
applicable to run any business. Yes, there are number of questions
and topics that are covered, but the... Read more
Published 15 months ago by Nev Okyay
A wealth of rock-solid, albeit sometimes unconventional wisdom
If there is another volume published in recent years that provides more and better practical ("meat and potatoes") business advice than does this one, I am eager to know about it. Read more
Published 17 months ago by Robert Morris
A Blueprint for Success
Now, Build a Great Business is a blueprint, a step by step manual for building a business that will give you all the things you want from your business. Read more
Published 18 months ago by John Chancellor
Fantastic!
Sensible and to the point, Mark Thompson and Brian Tracy deliver the secrets to building a great business in their new book. Read more
Published 18 months ago by Marshall Goldsmith
Unparalleled Business Wisdom
Simply put, the decades (arguably centuries) of collective business wisdom which are so expertly distilled in this book make it a must buy for anyone in business. Read more
Published 18 months ago by Adam Sodowick
Inside This Book
(learn more)
What Other Items Do Customers Buy After Viewing This Item?
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Customer Discussions
|
This product's forum
Search Customer Discussions
|
Related forums
|
![[Start the discussion]](http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/discussion_boards/start-new-discussion-sec._V192250339_.gif){kind=small}
Listmania!
|
|
So You'd Like to...
|
|
Look for Similar Items by Category
- Books > Business & Investing > Management & Leadership > Leadership
- Books > Business & Investing > Management & Leadership > Management
- Books > Business & Investing > Organizational Behavior > Organizational Learning
- Books > Business & Investing > Small Business & Entrepreneurship > Entrepreneurship
