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  • Now Foods Ultra Omega 3, Fish Oil Soft-gels, 180-Count
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Now Foods Ultra Omega 3, Fish Oil Soft-gels, 180-Count

| 16 answered questions

List Price: $39.99
Price: $19.47 ($0.11 / count) + $2.49 shipping
You Save: $20.52 (51%)
In Stock.
Ships from and sold by Swanson Health Products.
(500 EPA / 250 DHA)
180
  • Cardiovascular support
  • Supports cognitive function
  • Serving size: 1 softgel
  • Servings per container: 180

Item Under Review

While this item is available from other marketplace sellers on this page, it is not currently offered by Amazon.com because customers have told us there may be something wrong with our inventory of the item, the way we are shipping it, or the way it's described here. (Thanks for the tip!)

We're working to fix the problem as quickly as possible.

43 new from $17.63

Frequently Bought Together

Now Foods Ultra Omega 3, Fish Oil Soft-gels, 180-Count + NOW Foods Vitamin D3 5000 Iu, 240 Softgels, + NOW Foods Vitamin C-1000 Sustained Release with Rose Hips, 250 Tablets
Price for all three: $44.68

These items are shipped from and sold by different sellers.

Buy the selected items together



Important Information

Legal Disclaimer
Actual product packaging and materials may contain more and different information than what is shown on our website. We recommend that you do not rely solely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. Please see our full disclaimer below.

Product Description

Flavor: (500 EPA / 250 DHA) | Size: 180

The Natural Fish Oil Concentrate used in this softgel is manufactured under strict quality control standards.It is tested to be free of potentially harmful levels of contaminants (i.e. mercury, heavy metals, PCB's, dioxins, and other contaminants). Those who experience nausea or reflux from other fish oils should find this enteric coated, odor controlled softgel easier to tolerate. From the FDA's website: Supportive but not conclusive research shows that consumption of EPA and DHA omega-3 fatty acids may reduce the risk of coronary heart disease.

Product Details

Flavor: (500 EPA / 250 DHA) | Size: 180
  • Product Dimensions: 3 x 3 x 5.4 inches ; 14.4 ounces
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Shipping: Currently, item can be shipped only within the U.S. and to APO/FPO addresses. For APO/FPO shipments, please check with the manufacturer regarding warranty and support issues.
  • Origin: Made in USA
  • ASIN: B000SE5SY6
  • UPC: 885117017116 811409438819 733739016621
  • Item model number: NOWfish
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (244 customer reviews)
  • Amazon Best Sellers Rank: #698 in Health & Personal Care (See Top 100 in Health & Personal Care)
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Customer Questions & Answers

Customer Reviews

From my experience there's no fish burp or fishy taste.
M. F. Arguelles
After one month of taking this product, I can tell a difference in the AMOUNT of pain so much that I will continue to buy this product.
Donna J Crimmins
I recommend it for anyone wanting to take fish oil supplements.
G. Chock

Most Helpful Customer Reviews

425 of 435 people found the following review helpful By Jack Ryan on July 1, 2011
Flavor Name: (500 EPA / 250 DHA)Size Name: 180 Verified Purchase
Fish oil supplements are hard to shop for. On the one hand there are inexpensive low quality fish oils of the type you find in the supermarket that contain little of the two fatty acids - EPA and DHA - that are responsible for fish oil's cardiovascular and psychiatric benefits.

On the other hand there are high-quality brands like Nordic Naturals which are very expensive but also have very high amounts of EPA and DHA.

When ordering my Omega 3 supplements from Amazon this time around I wanted to find out whether it would be cheaper per unit of DHA/EPA to buy lots of low quality fish oil or just a few bottles of the high quality stuff.

So I made up a simple excel sheet to calculate the price per unit of DHA/EPA using prices on Amazon in late June 2011. What I found out was surprising.

Cost per gram of EPA + DHA:

Nordic Naturals Omega-3 Formula, 180-Count: $0.39

Nordic Naturals Ultimate Omega, 1,000 mg Fish Oil, 180 Soft Gels: $0.30

Ultimate Omega Liquid by Nordic Naturals - 8 Fluid Ounces: $0.47

Kirkland Signature Enteric Coated Fish Oil Omega 3 1200 MG Fish Oil, 684 MG of Omega 3 Fatty Acids, 180 softgels (Pack of 2): $0.15

...Read more ›
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112 of 117 people found the following review helpful By RWM TOP 50 REVIEWER on June 10, 2013
Flavor Name: (500 EPA / 250 DHA)Size Name: 180
****
This is a side-by-side comparison of ten leading omega-3 fish oil supplements: OmegaVia Pharma-Grade Fish Oil, Nutrigold Triple Strength Fish Oil Omega-3 Gold, Garden of Life Minami Nutrition Platinum Omega 3 Plus D3 Formula, Norwegian Gold Ultimate Fish Oils Super Critical Omega, Nordic Naturals Ultimate Omega, Omapure Pharmaceutical Grade Omega-3 Fish Oil, Now Ultra Omega-3, Barlean's Ideal 3 Omega, Innovix Triple Strength Omega-3, and Innovix Labs Pharma-Grade Omega-3.

There are three major components of omega-3 in these products: EPA (which is good for your heart, circulatory system, lowering triglycerides, depression and mood orientation, and is a powerful anti-inflammatory for soothing joint pains), DHA (which is good for your mental acuity, or if you are pregnant, nursing an infant, or for children), and "other." Other omega-3s, like DPA and SDA, are types of fatty acids which are easily converted to EPA in the body. In most fish oils, the amount of these other fatty acids is low, but in highly concentrated oils, it can be a significant amount. The important components are EPA and DHA.

BREAKDOWN: Here is a breakdown of these supplements.

OmegaVia Pharma-Grade Fish Oil (See, OmegaVia Pharma-Grade Fish Oil, 1300 mg Enteric Burp-Free Capsule (1105 mg Omega-3/pill) 60 Capsules)
*****
Ethyl Esters form
Not certified Kosher or Halal
$28.89 for 60 1300 mg gel caps on Amazon
Recommended Serving: 1-4 gel caps
Price per gel cap = $.48 (using Amazon's price)
Price per 1000 mgs omega-3 = $.
Read more ›
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61 of 70 people found the following review helpful By A. Rodgers on October 24, 2010
Flavor Name: (500 EPA / 250 DHA)Size Name: 90 Verified Purchase
I was buying concentrated fish oil from a naturopathic pharmacy at three times the cost. These softgels pack the same amount of EPA and DHA (the important acids) in every capsule as the higher-priced alternative. Most fish oil softgels have a lot less concentration and you have to take 6 or more per day, but not with these. I've also found that these softgels are easy on my stomach, with no nausea or reflux, due to the enteric coating (which prevents digestion in the stomach and delays it until the softgel reaches the small intestine). I am delighted that good quality, concentrated fish oil is more affordable and thus more available, because the health benefits are amazing.
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29 of 32 people found the following review helpful By Chase on November 28, 2010
Flavor Name: (500 EPA / 250 DHA)Size Name: 90 Verified Purchase
I have been using NOW brand fish oil for a good while now to help supplement my diet with Omega 3's. Before the Ultra Omega was released, I used to have to take around 6 to 7 caps a day to reach the 2.0 gram minimum (EPA + DHA) that I was looking for. Now that these potent caps have been released, I can reach that number with only 3 caps per day.

I have never experienced any fishy burps with this product like I have with other fish oil brands. It is definitely quality made, and has VERY low mercury content because of the usage of small fish (mackeral, anchovies, sardines) instead of larger fish. I highly recommend this brand of fish oil to anyone who is interested in supplementing their diet with Omega-3's, which is one of the best things you can add to your diet. cheers!
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29 of 34 people found the following review helpful By E. S. Franke on May 4, 2011
Flavor Name: (500 EPA / 250 DHA)Size Name: 180 Verified Purchase
I researched and did the math on just about every major fish oil supplement out there. AtLarge, Biotest, Nature Made, Primal Blueprint, the list goes on.

These contain more EPA/DHA per softgel for less money than any other company offers.

They are enteric coated and smooth, and go down easier than some others. They are more concentrated which means more of the oil is EPA/DHA and less of other oils.

Pair it with their DHA-500 which has a reversed dose of 250 EPA / 500 DHA and you have a perfect 750/750 of EPA and DHA. One a day of each keeps the doctor away? We can hope!

Can't beat it.
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Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.