- Cardiovascular support
- Supports cognitive function
- Serving size: 1 softgel
- Servings per container: 180
Product FeaturesFlavor: (500 EPA / 250 DHA) | Size: 180 Sgels
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Product Description
Flavor: (500 EPA / 250 DHA) | Size: 180 Sgels
The Natural Fish Oil Concentrate used in this softgel is manufactured under strict quality control standards.It is tested to be free of potentially harmful levels of contaminants (i.e. mercury, heavy metals, PCB's, dioxins, and other contaminants). Those who experience nausea or reflux from other fish oils should find this enteric coated, odor controlled softgel easier to tolerate. From the FDA's website: Supportive but not conclusive research shows that consumption of EPA and DHA omega-3 fatty acids may reduce the risk of coronary heart disease.
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Customer Reviews
Most Helpful Customer Reviews
100 of 101 people found the following review helpful
Flavor Name:(500 EPA / 250 DHA)| Size Name:180 Sgels|Amazon Verified Purchase
Fish oil supplements are hard to shop for. On the one hand there are inexpensive low quality fish oils of the type you find in the supermarket that contain little of the two fatty acids - EPA and DHA - that are responsible for fish oil's cardiovascular and psychiatric benefits.
On the other hand there are high-quality brands like Nordic Naturals which are very expensive but also have very high amounts of EPA and DHA.
When ordering my Omega 3 supplements from Amazon this time around I wanted to find out whether it would be cheaper per unit of DHA/EPA to buy lots of low quality fish oil or just a few bottles of the high quality stuff.
So I made up a simple excel sheet to calculate the price per unit of DHA/EPA using prices on Amazon in late June 2011. What I found out was surprising.
Cost per gram of EPA + DHA:
Nordic Naturals Omega-3 Formula, 180-Count: $0.39
Nordic Naturals Ultimate Omega, 1,000 mg Fish Oil, 180 Soft Gels: $0.30
Ultimate Omega Liquid by Nordic Naturals - 8 Fluid Ounces: $0.47
Kirkland Signature Enteric Coated Fish Oil Omega 3 1200 MG Fish Oil, 684 MG of Omega 3 Fatty Acids, 180 softgels (Pack of 2): $0.15
Now Foods Ultra Omega 3, Fish Oil Soft-gels, 180-Count: $0.10
First, I was surprised that the liquid product was actually more expensive than the capsules since I had always assumed the more concentrated the product the cheaper it would be in the long run. Not so.
Also surprising is that the NOW Foods product is 4 times cheaper than the Nordic Naturals brand per unit of DHA/EPA and 50% cheaper than Kirkland Signature's product.
So, I ordered the Now Foods and after a week I can say I'm very happy. The capsules are large and may be difficult for some people, but no problem for me. (Nordic Naturals are smaller and easier to swallow).
One issue with all nutritional supplements of course is the accuracy of the labeling. Companies are not required to prove their products actually contain the advertised amounts of the supplement. Obviously with a product so much cheaper than its competitors, that was a concern with this brand. But after a week on it I feel the same effects as I have with Nordic Naturals in the past, so subjectively at least the amounts advertised seem accurate.
I've noticed no burping, and the capsules seemed super well sealed. According to NOW's website its fish oil is molecularly distilled and thus free of contaminants.
In my mind there's no need to go for a product that is 3 to 4 times more expensive unless you really cannot swallow a largish pill.
Also worth mentioning is that the high ratio of EPA to DHA is ideal for those using omega 3s for psychiatric conditions like depression and works fine for those looking for the cardio benefits.
On the other hand there are high-quality brands like Nordic Naturals which are very expensive but also have very high amounts of EPA and DHA.
When ordering my Omega 3 supplements from Amazon this time around I wanted to find out whether it would be cheaper per unit of DHA/EPA to buy lots of low quality fish oil or just a few bottles of the high quality stuff.
So I made up a simple excel sheet to calculate the price per unit of DHA/EPA using prices on Amazon in late June 2011. What I found out was surprising.
Cost per gram of EPA + DHA:
Nordic Naturals Omega-3 Formula, 180-Count: $0.39
Nordic Naturals Ultimate Omega, 1,000 mg Fish Oil, 180 Soft Gels: $0.30
Ultimate Omega Liquid by Nordic Naturals - 8 Fluid Ounces: $0.47
Kirkland Signature Enteric Coated Fish Oil Omega 3 1200 MG Fish Oil, 684 MG of Omega 3 Fatty Acids, 180 softgels (Pack of 2): $0.15
Now Foods Ultra Omega 3, Fish Oil Soft-gels, 180-Count: $0.10
First, I was surprised that the liquid product was actually more expensive than the capsules since I had always assumed the more concentrated the product the cheaper it would be in the long run. Not so.
Also surprising is that the NOW Foods product is 4 times cheaper than the Nordic Naturals brand per unit of DHA/EPA and 50% cheaper than Kirkland Signature's product.
So, I ordered the Now Foods and after a week I can say I'm very happy. The capsules are large and may be difficult for some people, but no problem for me. (Nordic Naturals are smaller and easier to swallow).
One issue with all nutritional supplements of course is the accuracy of the labeling. Companies are not required to prove their products actually contain the advertised amounts of the supplement. Obviously with a product so much cheaper than its competitors, that was a concern with this brand. But after a week on it I feel the same effects as I have with Nordic Naturals in the past, so subjectively at least the amounts advertised seem accurate.
I've noticed no burping, and the capsules seemed super well sealed. According to NOW's website its fish oil is molecularly distilled and thus free of contaminants.
In my mind there's no need to go for a product that is 3 to 4 times more expensive unless you really cannot swallow a largish pill.
Also worth mentioning is that the high ratio of EPA to DHA is ideal for those using omega 3s for psychiatric conditions like depression and works fine for those looking for the cardio benefits.
29 of 31 people found the following review helpful
Size Name:90 Sgels|Amazon Verified Purchase
I was buying concentrated fish oil from a naturopathic pharmacy at three times the cost. These softgels pack the same amount of EPA and DHA (the important acids) in every capsule as the higher-priced alternative. Most fish oil softgels have a lot less concentration and you have to take 6 or more per day, but not with these. I've also found that these softgels are easy on my stomach, with no nausea or reflux, due to the enteric coating (which prevents digestion in the stomach and delays it until the softgel reaches the small intestine). I am delighted that good quality, concentrated fish oil is more affordable and thus more available, because the health benefits are amazing.
16 of 16 people found the following review helpful
Flavor Name:(500 EPA / 250 DHA)| Size Name:180 Sgels|Amazon Verified Purchase
Several things that I like about the Ultra Omega-3, high dosage of ingredients per capsule, no fish smell, doesn't cause belches, good value. Hopefully, I see some health benefits from adding this supplement to my regimen.
Most Recent Customer Reviews
Good quality fish oil
This product is just what I wanted/ordered.
I would not recommend this to people who have trouble swallowing pills. The capsules are slightly large. Read more
I would not recommend this to people who have trouble swallowing pills. The capsules are slightly large. Read more
Published 21 days ago by Sean B. Sunyoto
Need to take 2 a day!
Not cost effective as Natural Factors Brand. Have to take 2 to get the 680 mg listed. Labelling fools you. Read more
Published 23 days ago by dna
Not what I ask for.
I was looking for 500 DHA / 250 EPA and was sent to 500 EPA / 250 DHA. I am disappointed with these and I have to take two of them to get the 500 DHA I reguested. Read more
Published 1 month ago by Patricia K. Dauria
Excellent choice of Omega-3 supplement
NOW Foods was founded in 1968 and NOW and its products have always had a good reputation in the natural food industry (I managed natural food co-ops and stores in CA in the 70's... Read more
Published 2 months ago by Jim
Very simply, a good product.
I've never been disappointed with an item that I've received from this company. They ship quickly, they provide quality, and there is always a good quantity for the price.
Published 2 months ago by Ironmind
Great supplement
The product actually reduces the nasty fish oil burps and contains enough omegas to show the anti-inflammatory benefits of fish oil. Read more
Published 2 months ago by JazzyRay
will continue to buy
I am a 63 year old female. I have bad arthritis in both knees. After one month of taking this product, I can tell a difference in the AMOUNT of pain so much that I will continue to... Read more
Published 3 months ago by Donna J Holder
excellent source of Omegas
This is a great source of Omegas. I take it everyday. I am kind of an Omega junkie since I have read nearly every article about it and truly believe in its medicinal powers.
Published 6 months ago by rachel
YUCK fish burps!
I needed a high potency fish oil (recommended by my doctor).
I have to take 3 doses...so to be fair, that is a lot of pills.
BUT, those fish burps...are so gross. Read more
I have to take 3 doses...so to be fair, that is a lot of pills.
BUT, those fish burps...are so gross. Read more
Published 7 months ago by SAT123
Fish pill
They are what they are. They seem to be as good as any other such product, as to the effects, you can read the same reviews that I have read.
Published 7 months ago by James M. Bailey
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Flavor: (500 EPA / 250 DHA) | Size: 180 Sgels
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