Now Is Gone seeks to help businesses embrace Social Media intelligently. Readers can learn if their organization is ready, how to begin, the predominant participation is marketing approach that other businesses are using, social media marketing strategies, and general social media insights. In addition to best practices, the book is laced with case studies that demonstrate corporate successes. This primer provides the quickest way for executives and entrepreneurs to figure out social media marketing.
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About the Author
Geoff Livingston co-founded Zoetica, a social enterprise that provides superior communication consulting, training, and strategy to help mindful organizations affect social change. He has worked as a public relations strategist in the Washington, D.C. region for more than 16 years. Dubbed a "local blogging guru" by the Washington Post, Geoff's award-winning book on new media "Now is Gone" was released in 2007. The book has been cited by the Wall Street Journal as a valuable resource for social media. He continues to blog about nonprofit use of social media for Mashable, and on environmental issues for Live Earth.
He sold his social media boutique Livingston Communications to CRT/tanaka in April of 2009. Some of his professional experiences include United Way of America, Save Darfur, the Goodwill of Greater Washington, Environmental Defense Fund, Live Earth, ChildFund International, the Campus Kitchens Project, the Philanthropy 2.0 Project, Network Solutions, Sully Erna (Godsmack lead singer), and many others.
He sold his social media boutique Livingston Communications to CRT/tanaka in April of 2009. Some of his professional experiences include United Way of America, Save Darfur, the Goodwill of Greater Washington, Environmental Defense Fund, Live Earth, ChildFund International, the Campus Kitchens Project, the Philanthropy 2.0 Project, Network Solutions, Sully Erna (Godsmack lead singer), and many others.
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Customer Reviews
Most Helpful Customer Reviews
17 of 20 people found the following review helpful
By S. Naughton
Format:Paperback
Unfortunately Now is gone is not worth buying. It's a book that should have been a pamphlet. The essence of the book is barely a chapter's worth of meaningful material. The book belabors the same point over and over and yet provides little insight into the greater media landscape. I found the book to be a painful read and yet I slogged my way through more out of my own dedication to the topic than the hopes of finding something meaningful. The most interesting part of the book is the last chapter which is a series of interviews with other people. Again, it is from these interview that the author draws much of the material for the book.
If you are truly interested in the topic of social network's impact on media and society check out "Groundswell" published by Harvard Business Press.
If you are truly interested in the topic of social network's impact on media and society check out "Groundswell" published by Harvard Business Press.
5 of 5 people found the following review helpful
4.0 out of 5 stars
Now Is Gone a Must Read for Today's Entrepreneurs and Executives
November 12, 2007
By Lewis Green
Format:Paperback
Geoff Livingston's Now Is Gone is a must read for those business people who want to stay out in front in marketing and communications with their customers. This is a primer that explains the importance and the value of social media. As a business person whose use of social media is responsible for 40% of my business growth in the past year, I urge you to read this book and to begin to imagine how Social Media can be part of your strategic plan.
1 of 1 people found the following review helpful
5.0 out of 5 stars
If You Have Been Marketing For A Few Years, You Are Probably Out of Touch
February 10, 2008
Format:Paperback|Amazon Verified Purchase
The world is changing fast.
The marketing principles are the same, but the implementation has got to be different.
For a period of time during the last century, big budgets and mass media gave us the illusion of control, we knew that we couldn't force people to talk about us but hoped they would talk about what we planted in the conversation.
Today, that illusion is gone. Customers have more ways than ever to bury you if you don't treat them right.
The good news is, if you treat them right, join the conversation that they WANT to have with you, you can leverage this free power to more profits.
Read "Now is Gone" and stop hanging on to those illusion.
The marketing principles are the same, but the implementation has got to be different.
For a period of time during the last century, big budgets and mass media gave us the illusion of control, we knew that we couldn't force people to talk about us but hoped they would talk about what we planted in the conversation.
Today, that illusion is gone. Customers have more ways than ever to bury you if you don't treat them right.
The good news is, if you treat them right, join the conversation that they WANT to have with you, you can leverage this free power to more profits.
Read "Now is Gone" and stop hanging on to those illusion.
Most Recent Customer Reviews
4.0 out of 5 stars
Focus on social media principles, not tactics
With the Internet continuing to evolve at a dizzying pace, where six months can feel like six years, most printed books about new media are outdated by the time they hit bookstore... Read more
Published on June 11, 2009 by Guy L. Gonzalez
5.0 out of 5 stars
Social media is not easy marketing
For many business and PR people, the new Web is seen as a new medium for the same old message. What Livingston is trying to do is to say "Not so fast. Read more
Published on April 4, 2009 by J. J. Kwashnak
4.0 out of 5 stars
Excellent primer on learning fundamentals of social media marketing.
Every business & marketing book that I've read over the past several years have had some different meaning to me and the latest book by Geoff Livingston is no exeception. Read more
Published on January 8, 2009 by Kenneth Yeung
5.0 out of 5 stars
Enlightenment for those looking for the way
I'm not a PR exec and I'm not a professional blogger. So maybe for those who are much more experienced in the field this is a "no brainer". Read more
Published on October 7, 2008 by K. Forrest
5.0 out of 5 stars
A wake-up call to PR and marketing practitioners
Marketing and PR professionals who successfully make the transition to the world of social media have learned that "participation is marketing," and that's the theme of this... Read more
Published on June 13, 2008
4.0 out of 5 stars
Great for beginners
Now is Gone was written for those who keep hearing buzz words like "social media" and "Web 2.0." It breaks down what social media is and how it will affect businesses and their... Read more
Published on May 12, 2008 by amcmoore
5.0 out of 5 stars
Make your boss read this one!
Do you sometimes feel like you blinked and an entire new way of communicating appeared before your eyes? This book will get you caught up and ready to lead the next lap. Read more
Published on April 25, 2008 by Drew McLellan
5.0 out of 5 stars
Get this book for your Boss
I picked up Now is Gone for a few different reasons. First off, I am always looking for new books to read that espouse opening up the marketing arena. Read more
Published on March 19, 2008 by Greg Hollingsworth
5.0 out of 5 stars
A Real Eye-Opener!
Livingston is one of the go-to guys in the new media space. Read his book and check his speaking schedule to hear him in person. Read more
Published on March 6, 2008 by Robert Deigh
5.0 out of 5 stars
Now Is Gone is BEST for best practices
It's a must read if you're considering implementing a social media program or already have an established one. Read more
Published on February 26, 2008 by Connie
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