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Now Pitching for the Yankees: Spinning the News for Mickey, Reggie and George Paperback – April 22, 2003


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Editorial Reviews

From Library Journal

Appel worked for many years in public relations for the Yankees. He also has authored or coauthored 15 books, including Slide, Kelly, Slide (Scarecrow, 1999), a well-received volume on a 19th-century baseball hero. His love of baseball shines through here, and Yankee fans will lap up his humorous stories of Yankee greats and not-so-greats. New York libraries should consider.
Copyright 2001 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
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Product Details

  • Paperback: 256 pages
  • Publisher: Sport Media Publishing (April 22, 2003)
  • Language: English
  • ISBN-10: 0973144351
  • ISBN-13: 978-0973144352
  • Product Dimensions: 8.2 x 5.5 x 1 inches
  • Shipping Weight: 15.5 ounces
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (33 customer reviews)
  • Amazon Best Sellers Rank: #2,917,329 in Books (See Top 100 in Books)

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4.8 out of 5 stars
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Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Eric Paddon on June 9, 2001
Format: Hardcover
Unlike Maury Allen's disappointing "All Roads To October", which presented itself as a comprehensive overview of the Steinbrenner era but was just a dull, lackluster personal memoir with skimpy rehashings of old info, Marty Appel doesn't pretend to offer us anything more than his own personal memoir of working with the Yankees from 1968 to 1977, where he rose from a college student given the job of handling Mickey Mantle's fan mail, to the demanding position of director of Public Relations. And what a fascinating memoir it is, offering an up-close look at the Yankees from the latter days of the dreary CBS years of the early 70s, through the return to glory in the early years of George Steinbrenner's tumultuous ownership. Appel offers anecdotes that range from the spellbinding (being present when Gabe Paul made his phone call to Bobby Murcer telling him he'd been traded) to the poignant (running after Horace Clarke to say goodbye to him following Clarke's trade, and being the only member of the Yankee organization to so much as say goodbye to the perpetual symbol of 1965-74 Yankees mediocrity) to the comical (Willie Randolph's insistence on wearing #30 when Appel and clubhouse man Pete Sheehy had been trying to keep it unofficially retired after Mel Stottlemyre's release).
This book is a must for all Yankee fans who grew up in the 70s and ranks as a great supplement to Philip Bashe's comprehensive overview of the era "Dog Days." Don't miss this one!
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5 of 5 people found the following review helpful By Nathan A. Gordon on June 26, 2001
Format: Hardcover
Did you ever wonder what it would be like to work for George Steinbrenner in the front office? Marty Appel had the "pleasure" as the key P.R. guy for a couple of very important years when George "re-entered" baseball and the "new" Yankee stadium opened. I could not put this book down. My only regret is that Marty quit around the early part of 1977 and not 1997. This book is a "must" for anybody who wants to know what goes on when the press is not looking!
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3 of 3 people found the following review helpful By Pat on June 24, 2001
Format: Hardcover Verified Purchase
A delightful tale...and it is all true! Marty Appel has had the privilege of a career that baseball fans dream of. His passion for the Yankees and skill in spinning a story, make this book a joy from first word to the last. Marty's journey is filled with humor, inside stories and characters that make up baseball and the New York Yankees. Read about the heart and soul of a team that is a legend, by someone who loves the game and the people in it.
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3 of 3 people found the following review helpful By Pat on June 22, 2001
Format: Hardcover Verified Purchase
Not only is this an enjoyable tale...it's true. For an insider's look at a career that combined a love of the Yankees with an exceptional talent for enthusiatically telling their story, this is the book to read.
Share in the history and the personalities that made up Marty Appel's professional world. Dream along with Marty as he builds a career at the epicenter of his passion...with the New York Yankees.
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3 of 3 people found the following review helpful By a reader in NY on June 29, 2001
Format: Hardcover
The best behind the scenes look at the Yankees since Bronx Zoo and Ball Four. Appel is the author of a number of baseball books but this is his best as he goes back to his earlier days to recount the tales of toiling for George and the Yanks. Many stories are brand new here, at least for me, and it is a pleasure for Yankee fans and Yankee haters to recall them. A great beach or bleacher summer read.
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2 of 2 people found the following review helpful By A Customer on September 2, 2002
Format: Hardcover
Posted 5:49 p.m., December 12, 2001 - Bruce M.
If I may add another book to the list. The best baseball book that I've read this calendar year is Marty Appel's Now Pitching for the Yankees. Marty worked in the Yankees' public relations department from 1968 to 1977, and shares loads of funny and insightful stories about the CBS Yankees and the Yankees of the Steinbrenner Era. The book is well-written, flows smoothly, and strikes me as honest without "hatcheting" people in and around baseball. I'd recommend the book to both Yankee and non-Yankee fans.
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2 of 2 people found the following review helpful By "schleif" on July 23, 2001
Format: Hardcover
I saw Marty Appel at a bookstore, telling stories from this book, about his life as a baseball fan, who, while working for the Yankees during the lean CBS years and the early Steinbrenner years, never lost touch with...being a fan. This is a really great book, with some great "behind-the-scenes" stories, that make the old Yankees seem more human, yet still heroic baseball players. As a Mets fan descended from Brooklyn Dodger fans, I'd still recommend this book for all baseball fans.
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1 of 1 people found the following review helpful By Bill Emblom on November 6, 2001
Format: Hardcover Verified Purchase
When I bought this book I thought I was in for just a number of inside stories on the Yankees. I was pleasantly surprised to learn about the ups and downs of the career of Marty Appel. True, much of the book covers his years with the Yankees as their PR director during the 1970's. He was there for the years when the Yankees played in Shea Stadium in 1974 and 1975 and during the time big trades were made involving Bobby Bonds, Mickey Rivers, and Willie Randolph in addition to the signing of Catfish Hunter. He enjoyed working with George Steinbrenner but did have one particular low moment with George following the publication of a Yankee yearbook which contained photos of players with hair longer than what suited the Boss. Marty took a chance one day to ask clubhouse attendant Pete Sheehy to tell him all about the Babe and Pete provided a revealing secret in four words. After leaving the Yankees with Joe Garagiola Jr. Marty worked at a number of baseball related jobs, some of which proved to be more rewarding than others. One of those jobs was with Topps Chewing Gum, and I believe I found a mistake on pages 294-295 where Marty states that Topps began issuing trading cards in 1950 with All-American football players before they did baseball cards. The All-American football cards he refers to were issued in 1955. Topps first issue of baseball cards came in 1951 with the Topps Red Backs and Topps Blue Backs which were cards designed to be used as a baseball game. The low point was his move to Atlanta to work with the Olympic games that were going to be held there. This move proved to be a mistake, but it was a risk that he took. Interesting advice is given to young readers to never take anything for granted, be a good listener, read everything you can, and respect those you deal with.Read more ›
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