Now Is Too Late 2 [Paperback]

Gerald Baron (Author)

Book Description

Publication Date: September 1, 2006

"Now Is Too Late 2" is your essential resource for today's era of instant news. The arrival of blogs and other instant news outlets have dramatically increased both the risks and opportunities for crisis communicators. With the potential of such threats to your company's reputation developing at almost any time, you must be prepared. Baron's advice? Be honest. Be instant. Be direct. In this completely revised and updated edition, Baron uses personal experience, along with contemporary case studies, such as hurricane Katrina and the Sago mine disaster. Here you will observe organizations making the most of crisis management opportunities, and others falling flat on their faces, all to illustrate how important it is to deal head-on with threats to your company's brand value and reputation.

Editorial Reviews

Review

"Gerald Baron's new book is a must-read by Academe, voters, news consumers, marketers, business leaders and politicians. Baron provides a cogent, insightful snapshot of today's media landscape. Ignore this book's lessons at your own peril." --Tim O'Leary, Manager, Media and External Affairs, Shell Oil Company

"Gerald R. Baron eloguently captures the essence of this dilemma in 'Now Is Too Late,' and through thoughtful analysis, he provides a clear vision of how communicators can strategically plan for, and effectively manage, '24/7' soundbyte streams. A must-read for anyone in the media delivery business... a should-read for those on the receiving end!" --Barron T Evans, Chicago

"Suffice it to say that I'd like to reprint most of 'Now Is Too Late' in my newsletter. But they won't let me. So you'll have to buy it." --Jonathan Bernstein, Editor/Publisher, "Crisis Manager" Ezine, President & CEO, Bernstein Communications, Inc.

About the Author

Gerald Baron is the founder and vice president of AudienceCentral, the leading provider of crisis communication information technology. He is also president of Baron & Company, a marketing and public relations firm in Northwest Washington. Prior to that, he was a regional magazine publisher, co-founder of a successful vertical market software company and a university professor. He holds an MA in Communications from Wheaton College and the Doctor of Humanities (Honoris Causa) from Trinity Western University. Mr. Baron is the creator of PIER and the concept of virtual communication centers. PIER (Public Information and Emergency Response) has been adopted for use within the US Coast Guard and by many of the leading oil companies, as well as industry leaders such as Boeing, Allstate and WestFarm Foods. They system has been used effectively in many major events, including the Selandang Ayu sinking in Alaska, the BP Texas City refinery accident, the G8 Summit in Georgia and numerous hurricane responses, including Katrina. As a communication responder to the Olympic Pipeline accident, and several other events of public interest, Mr. Baron recognized the need for an improved technological solution if companies and organizations are going to meet the challenges of the instant news and internet-dominated world. Mr. Baron has written three books, including "Now Is Too Late: Corporate Survival in an Era of Instant News," published by Financial Times/Prentice Hall in 2003. He is a frequent speaker at national public relations and industry conferences.

Product Details

• Paperback: 256 pages
• Publisher: Edens Veil Media; 2nd edition (September 1, 2006)
• Language: English
• ISBN-10: 0615132030
• ISBN-13: 978-0615132037
• Product Dimensions: 8.7 x 6.5 x 0.6 inches
• Shipping Weight: 8.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #618,320 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

4.0 out of 5 stars A meaty book full of the wisdom of practice, December 17, 2008

By 

Paul A. Baker "communicator" (Madison, Wis., US) - See all my reviews
(REAL NAME)   

This review is from: Now Is Too Late 2 (Paperback)

Writing from years of experience as a communicator and consultant, Gerald Baron says the most enlightened communication managers make themselves the first and best source of news. Long before a crisis strikes, they put in place processes that will allow them to very quickly gather and distribute needed information.

Baron writes this book for communicators, whether CEOs or PR professionals. He writes mainly about crisis communication, but this meaty book includes the wisdom of practice in several areas, including maintaining healthy relationships with reporters, keeping up with technology, and knowing all your publics and the influentials in each one.

Baron discusses how to prepare a crisis communication plan that weaves together effective people, policies and technology. The single objective of a plan should be to protect, or to build, public trust in your organization through accurate, timely information.

5.0 out of 5 stars Must-Read, August 19, 2008

By 

Robert Elmer - See all my reviews

This review is from: Now Is Too Late 2 (Paperback)

Gerald Baron has worked in the marketing and crisis communication fields for years, and is known as a trend-setter and innovator. He absolutely knows his stuff. This is the crisis communications bible -- an absolute must-read!

5.0 out of 5 stars Now is too late 2, January 12, 2007

By 

Mike Kwan "Mike Kwan" (Hong Kong) - See all my reviews

This review is from: Now Is Too Late 2 (Paperback)

Same as "Now is too late", Now is too late 2 teaches us how to react to the media attention, how to response to the questions that arise from instant news. It is a useful tool for those who have to have deal with the media everyday.