Customer Reviews

Now Is Too Late 2

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Writing from years of experience as a communicator and consultant, Gerald Baron says the most enlightened communication managers make themselves the first and best source of news. Long before a crisis strikes, they put in place processes that will allow them to very quickly gather and distribute needed information.

Baron writes this book for communicators, whether CEOs or PR professionals. He writes mainly about crisis communication, but this meaty book includes the wisdom of practice in several areas, including maintaining healthy relationships with reporters, keeping up with technology, and knowing all your publics and the influentials in each one.

Baron discusses how to prepare a crisis communication plan that weaves together effective people, policies and technology. The single objective of a plan should be to protect, or to build, public trust in your organization through accurate, timely information.

Gerald Baron has worked in the marketing and crisis communication fields for years, and is known as a trend-setter and innovator. He absolutely knows his stuff. This is the crisis communications bible -- an absolute must-read!

Same as "Now is too late", Now is too late 2 teaches us how to react to the media attention, how to response to the questions that arise from instant news. It is a useful tool for those who have to have deal with the media everyday.