Ntc's Mass Media Dictionary [Paperback]

R. Terry Ellmore (Author)

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Book Description

Publication Date: August 1995

This dictionary contains more than 20,000 terms commonly used in advertising, satellite communications, audience measurement and other areas of mass media. It includes definitions for new and leading-edge technologies such as fibre optics.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } This dictionary contains more than 20,000 terms commonly used in advertising, satellite communications, audience measurement and other areas of mass media. It includes definitions for new and leading-edge technologies such as fibre optics.

Product Details

Paperback: 608 pages
Publisher: Ntc Pub Group (August 1995)
Language: English
ISBN-10: 084423186X
ISBN-13: 978-0844231860
Product Dimensions: 9 x 6 x 2 inches
Shipping Weight: 2.4 pounds
Amazon Best Sellers Rank: #8,456,506 in Books (See Top 100 in Books)

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