The Ntt Docomo Phenomenon: Leading the Broadband Revolution [Hardcover]

Kouji Ohboshi (Author), Koichi Obuchi (Author)

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Book Description

Publication Date: August 30, 2002

Called "the most advanced wireless Net access service on the planet, period" by Business Week, Japanese telecom giant NTT DoCoMo is waging a one-company revolution to convert the world. From its chairman, Koichi Obuchi, comes this fascinating account of just how DoCoMo single-handedly transformed communications with its i-mode mobile Internet service and its long-term strategy for making the mobile Internet a technological reality across the globe. With a look at its unique corporate culture, the book also includes insights from its senior management on how DoCoMo became the world's largest mobile carrier, with a net worth of 263 billion and a secure foothold in world markets through its recent AOL and AT&T Wireless deals.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Called "the most advanced wireless Net access service on the planet, period" by Business Week, Japanese telecom giant NTT DoCoMo is waging a one-company revolution to convert the world. From its chairman, Koichi Obuchi, comes this fascinating account of just how DoCoMo single-handedly transformed communications with its i-mode mobile Internet service and its long-term strategy for making the mobile Internet a technological reality across the globe. With a look at its unique corporate culture, the book also includes insights from its senior management on how DoCoMo became the world's largest mobile carrier, with a net worth of 263 billion and a secure foothold in world markets through its recent AOL and AT&T Wireless deals.

Product Details

Hardcover: 228 pages
Publisher: John Wiley & Sons Inc; 1 edition (August 30, 2002)
Language: English
ISBN-10: 0470820608
ISBN-13: 978-0470820605
Amazon Best Sellers Rank: #10,030,978 in Books (See Top 100 in Books)

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