"Fundamentally changes the way I think about the world. . . . Academics aren't supposed to be able to write this well." —Steven Levitt, co-author of Freakonomics
"[An] utterly brilliant book. . . . Nudge won't nudge you-it will knock you off your feet." —Daniel Gilbert, author of Stumbling on Happiness
"Nudge is as important a book as any I've read in perhaps twenty years. It is a book that people interested in any aspect of public policy should read. It is a book that people interested in politics should read. It is a book that people interested in ideas about human freedom should read. It is a book that people interested in promoting human welfare should read. If you're not interested in any of these topics, you can read something else." —Barry Schwartz, The American Prospect
"This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself." —Michael Lewis, author of Moneyball
Richard H. Thaler, a pioneer in the fields of behavioral economics and finance, is the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago’s Booth School of Business, where he is the director of the Center for Decision Research. He is also the co-director (with Robert Shiller) of the Behavioral Economics Project at the National Bureau of Economic Research and the 2015 President of the American Economic Association. He has been published in several prominent journals and is the author of a number of books, including Misbehaving: The Making of Behavioral Economics.
Cass R. Sunstein is the Robert Walmsley University Professor at Harvard Law School, where he is the founder and director of the Program on Behavioral Economics and Public Policy. He is by far the most cited law professor in the United States. From 2009 to 2012 he served in the Obama administration as Administrator of the White House Office of Information and Regulatory Affairs. He has testified before congressional committees, appeared on national television and radio shows, been involved in constitution-making and law reform activities in a number of nations, and written many articles and books, including Simpler: The Future of Government and Wiser: Getting Beyond Groupthink to Make Groups Smarter.
In 2015 this book is rather dated. Universal health care has arrived, Medicare Part D has been around for many years, and gay marriage is the law of the land. Read morePublished 1 day ago by Kindle Customer
Very interesting book but it felt like it could have been much shorter. Good ideas and many great examples for sure.Published 23 days ago by Josh Bersin
Everything was fine, though I thought the book was new. Unfortunately, it had some markings in it.Published 1 month ago by Amy Price
As one who is not an economist, I appreciated understanding this interpretation of human economic behavior. Read morePublished 1 month ago by P. Thomas
This is generally an excellent book and insightful read. I unfortunately read it just before I read Thinking Fast and Slow by Daniel Kahneman, which covered some of the same... Read morePublished 1 month ago by Phil Steen
This book effectively shows how very small changes to defaults can leverage human nature in complex systems to help people make choices that will ultimately be better for them. Read morePublished 2 months ago by Mark Mulray