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5.0 out of 5 stars Fantastic history, January 8, 2011
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This is a fantastic history of "public opinion" - in all its varied and dynamic forms - in the United States. It does not provide the same comprehensive details as Survey Research in the United States: Roots and Emergence 1890-1960, but looks more at the political implications of public opinion measurement and expression. The contemporary view of public opinion as the aggregation of individual opinions measured by random sample telephone surveys is placed in excellent historical context, including discussion of straw polls, crowd counting, and other issues in public opinion. It continues to influence my thinking on issues of enumeration, notions of who or what is "the public", and the practice of public opinion research.
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