Kaiser Fung is a statistician with more than a decade of experience in applying statistical methods to unlocking the relationship between advertising and customer behaviors. His blog, "Junk Charts," pioneered the genre of critically examining data and graphics in the mass media. Since 2005, "Junk Charts" has received rave reviews from Science magazine, the Guardian, Yahoo!, and Stanford University Libraries. He is an adjunct professor at New York University where he teaches practical statistics to professionals, and holds statistics, business, and engineering degrees from Cambridge, Harvard, and Princeton Universities. Fung is also a fellow of the Royal Statistics Society.
This book has great academic value. It's presents statistics models to formulate its thesis on persuasion, a good book for communications or social psychology class. Read morePublished 13 hours ago by SeoGuru
I read a lot of these types of books. I usually always enjoy them. I was definitely not impressed with this book. Read morePublished 1 month ago by Ronnie Adkins
Good book but takes way to long to say what it has to say. You suspect it would have been better as a series of articlesPublished 6 months ago by Dr. Paul A. Rhoads
Pretty good book. I love books like these but I found this one a bit dry. Still enjoyable though, just some parts that weren't too interestingPublished 9 months ago by Rob
I must confess I had higher expectations from this book coming from the reviews and the title. I thought it should give more in depth information about different strategies on... Read morePublished 12 months ago by Niklas Andersson
Fun and interesting - an enjoyable way to learn about what I had thought would be a rather dry topic.Published 13 months ago by Eric
There's a book called "Numbers Rule Your World".
After reading it, probabilities and statistics make you feel warm.
Interesting stories in an easy to read format. Read more
This book is extremely informative and interesting. I have never thought that numbers can rule my world until I read this book. Read morePublished 13 months ago by Ling Liang
Explained clearly. But the use of the same cases and due to only scratching the surface of statistics and how numbers influence our lives, made me significantly disappointed.Published 13 months ago by Jonas Dinesen