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About the Brand
Numi's vision is to inspire well-being of mind, body, and spirit through the simple art of tea. Numi elevates the tea experience through quality, creativity, and authenticity. We are grateful to those who contribute to our tea journey, and we hope to have a positive impact on all members of our "Communitea"--from farmer to packer to our fellow tea drinker. Conscientious of the impact of our actions, we aspire to be environmentally responsible and globally sustainable by using recyclable and biodegradable packaging and sustainable bamboo in our merchandising.
The Numi Journey
In the fall of 1999, brother and sister Ahmed and Reem had a vision-to revive the serenity, creativity, and comfort that is inspired by the simple art of tea. Both artistic souls and world explorers, the two siblings have combined their belief in the transcendental properties of tea with their individual passions for photography, art, and culture. The result of this blend was Numi Tea, a refreshing and innovative selection of teas and teasans that awaken the palate, inspire the soul, and gracefully enhance water's unique potential.
Ahmed, the master alchemist behind Numi's blends, discovered the calming simplicity of tea and herbal teasans while living in Prague, Czech Republic, where he co-owned and ran two teahouses. A distinguished photographer, Ahmed used his artistic and intuitive nature as a foundation for his innovative and artisan approach to the blending of teas.
Fluent in English, Arabic, French, German and Czech, Ahmed is a citizen of the world; each pot of Numi tea is an amalgamation of his worldly cultural knowledge, his in-depth understanding of teas, and his appreciation for quality.
Ahmed's sister Reem has a background that is almost as diverse as the selection of Numi teas. Before the advent of Numi, Reem, a biomedical engineer, moved to Italy to nurture her artistic aspirations. Reem has exhibited her artwork around the world in San Francisco, New York City, Melbourne, and Florence. But you don't need to be a globetrotter to admire her artwork--Reem's original paintings are also exhibited on each one of Numi's packages. Inspired by her brother's photos and by the meditative nature and timeless essence of tea, Reem painted Numi's artwork using oil on small tin plates, with imagery that evokes a slower, more contemplative way of being. Reem believes that tea, like art, has a universal essence and is a portal for self-reflection.
What started as a dream in Reem's small Oakland apartment moved to a lovely 25,000 squrare-foot space on the Oakland waterfront and has progressed into an exciting and delicious journey. Since its beginning, Numi has carved a distinct path in the U.S. tea world by introducing exotic teas such as Rooibos (Red Tea), Lemon Myrtle, Honeybush, and Dry Desert Lime, and also by offering full-leaf tea in teabags, without added oils or flavorings. Numi continues to pave the way and set new tea trends, most recently with the launch of the first line of Organic Puerh Tea in bags and bottles!
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Arrived on time and nicely packed. The tea is, well, an acquired taste and, alas, I doubt that I will ever acquire the taste. It has a fishy smell and is high in caffeine. Read morePublished 8 days ago by Raminak
This is a fermented tea. You can reuse the tea bags two or three times. It is supposed to help with weight loss. Tastes suspiciously like hay. Made with real Pu?Published 1 month ago by PenName
Too strong for me and didnt like. Fine if you like bold, more bitter taste!Published 2 months ago by Dierdre Baker
Nice strong flavor. Is great in chai, the spices don, t overwhelm the flavor.Published 3 months ago by Mindy
We tried the tea for the first time today. I was a little leary at first, but it was very good! If I can enjoy something like this and get health benefits at the same time, I... Read morePublished 4 months ago by Susan Koszarecki
Don't care too much for the taste but they say its good for weight loss so I decided to try it. I'll give it about 90 days to see if I get any results.So fat, nil. Read morePublished 4 months ago by K & L Koenemann
Really great stuff, everything but the price. Very smooth. Other terms you'd use to describe a great, full bodied Cabernet come to mind (ex: "complex,"... Read morePublished 5 months ago by Steve
My cholesterol total and ldl was very high. I used this tea for several months and cholesterol checked again, and it has gone down so much that it is almost in the normal range. Read morePublished 5 months ago by Ms. Tech