Customer Reviews

Nurturing Customer Relationships

5 star:		(3)
4 star:		(0)
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1 star:		(1)

 

 

I have sold to accounting firms for 20 years. This book provided me with a simple method for staying at top of mind awareness with my prospects and customers that I have met over the years. Cecil is like an old philosopher who you can't stop listening to. Every sentence makes you want to read the next sentence. Any one who wants to sell high net worth business people or who wants to retain their clients for years must read this book.

Yes, I have heard the story about driving sales by writing post cards to the clients. Actually this is the main message given in the book - how to keep long lasting relationships. Unfortunately now clients are very fast to switch, and turn down all of your post cards work. I found the book out of dated.

I have seen this great man speak on numerous occasions and each time he re-energizes me to focus on the key area of my business...my client relationships. If you take care of them, they will take care of you. If you want to be competitive in today's market, you must focus on your customers because very few firms do and you will stand out in the crowd. Thank goodness Jim wrote his book, Nurturing Customer Relationships. It is a must read for all entrepreneurs and anyone directly working with customers. His ideas work and help you build the business of your dreams!

I found this book to be very instructive on why a business should be using nurture marketing. It includes a Drip Irrigation(Nurture Marketing)Plan and templates you can easily adjust to nurture for new leads.

As an independent marketing and sales automation consultant this is definitely a blue print to use for any business that is serious about growing their sales and increasing profits. You can read more about my review at my Sales and marketing Blog : http://www.btne.com/salesandmarketingblog