This book was originally published in 1996, but every word of it is perfectly applicable today.
Not suprisingly, this is a little different than the traditional "how to" books you might otherwise read.
Herb Kelleher and his company have rewritten the book on nurturing and growing the service business.
When Southwest Airlines started service at Love Field I worked as a security guard at Braniffs Maintenance Base and Terminal. Read morePublished 2 months ago by mike l
I have always been enamored with the story of Southwest Airlines and its success. I already knew a little about their unique business philosophy from my college days but was... Read morePublished 3 months ago by momof3
Great read. I am half way through and really liking this book! It is great for anyone who wants to learn how to be successful in an unconventional way.Published 6 months ago by Jason Alvernaz
This book was really good and I enjoyed reading it very much. The book was well written and made me smile.Published 7 months ago by Pmads
This book really gives a good story about how Southwest Airlines got it's start. Also I paid $0.99 for this book with three dollar shipping and it came as a brand new book. Read morePublished 7 months ago by Matthew White
A must for any Manager in the Customer Service Business. I had gotten excellent tips on how to build and maintain team morale!Published 8 months ago by kerry j robles
This book was good, had some interesting information about Southwest Airlines. That said, it was good, but I didn't love it.Published 11 months ago by Caylyn Brown
I will just tell you right now- I am a HUGE fan of anything even remotely Southwest Airlines. If I could go back in a time machine and help found the airlines by even just being a... Read morePublished 11 months ago by chuckles