I've tried Acai drinks before that I've gotten in health food stores, and loved the flavor. But NONE approaches the DELICIOUS flavor of O.N.E's Amazon Acai. Given how healthy the juice is (with more antioxidants than pomegranates and rich in Omega 3, 6, & 9, as well as vitamins)you almost have to re-read the label to see if there isn't some trick -- some artificial flavorings put in. NOT! In fact, the already-delicious flavor of the fruit juice is enhanced by some acerola. I took one sip and this was gone instantly. It was THAT good. I have never seen this brand in health stories where I love...so it's another reason why I have to revisit Amazon.com...to order it in the future. How can anything that good be so delicious??