Until the HD/Blu-Ray hi-def DVD format war is resolved and the prices of those hi-def players and discs become sane, the Oppo DV-980H is an excellent choice and the price $169 is most reasonable (good quality HDMI cable is included!) I purchased this player directly from Oppo in early August 2007 (Amazon wasn't offering it at the time, so I paid an additional $12 shipping charge.) The upconversion to 1080p is outstanding (HDMI connection required. Fortunately my Sony 40" HDTV has 2 HDMI inputs.) I would say that on a standard def 16:9 DVD the picture quality at 1080p is about 60-70% of what you would get in hi-def. It is NOT hi-def, but it is as close as you can get without paying outrageous prices. It also will play other Region coded DVDs (with an easy hack.) The only issue I have encountered is that some DVDs that are 16:9 letterbox are not upconverted to full screen (the letterbox is constrained to 4:3 pillar box.) Don't know why this is. This happens on older DVD versions of 2001 (menu is full screen, but not the film itself), Monty Python and the Holy Grail, and a 16:9 version of A&E's Nero Wolfe. Other older letterboxed DVDs display just fine. (Is there some coding on the DVD preventing upscaled display? One of Life's DVD Mysteries, I guess.) Completely unrelated to the player's performance is Oppo's impressive packaging of the player. Somebody really cared about quality from the packaging on up. This player performs as advertised (can't ask more than that.)
Addendum Jan 3, 2008:
I purchased new special edition of 2001 and it plays great. Don't know what the issue was with the older release.
Addendum Jan 5, 2008:
It appears the high-def DVD format war is drawing to a close with Warner announcing, conveniently timed to just after the holiday shopping season, exclusive support of Blu-ray. Of course, until Blu-ray hardware and software costs drop substantially, the Oppo is still a good buy.