Purchase this backpack to take to Disneyland specifically to be able to bring in our own lunch/drinks/snacks for the day. I own backpacks and soft coolers, but wanted one that was both. This is it...love it!! Had plenty of space for 4 sandwiches, 3 capri suns, lots of snacks, 3 bottles of water, ice sheet, etc.! The front zip section was great for the camera, phone, keys, and itouches (nice to have for the rides that have over an hour wait). We typically have lunch while waiting in line for a ride. I was even able to put in a glad container so the sandwiches wouldn't get flattened! There are two bottle holders on the side that worked nice for water. My bag was far from being overloaded or stuffed and I could have fit more if need be.