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Obey the Giant: Life in the Image World [Paperback]

by Rick Poyner
5.0 out of 5 stars  See all reviews (2 customer reviews)


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Book Description

October 1, 2001 376436565X 978-3764365653 1
Design critic Rick Poynor explores the thinking behind contemporary visual culture - intriguing and fascinating appraisal. In the twenty-first century, commerce and culture are ever more closely entwined. This new collection of essays by design critic Rick Poynor takes a searching look at visual culture to discover the reality beneath the ultra-seductive surfaces. Poynor explores the thinking behind the emerging resistance to commercial rhetoric among designers, and offers critical insights into the changing dialogue between advertising and design. Other essays address the topics of visual journalism; brands as religion; the new solipsism; graphic memes; the pleasures of imperfect design; and the poverty of "cool". Around the world, many are now waking up to the dominance of huge corporations - invariably expressed by visual means. This pointed and provocative counterblast arrives at a moment when critical responses are vital if this mono-culture is to be challenged. It offers inspirational evidence of alternative ways of engaging with design, and it will appeal to any reader with a questioning interest in design, advertising, cultural studies, media studies, and the visual arts.

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About the Author

Rick Poynor writes about design and visual culture. He was founder editor of Eye, the international review of graphic communication. He is the author of seven previous books, including Design Without Boundaries (1998).

Product Details

  • Paperback: 200 pages
  • Publisher: Birkhäuser; 1 edition (October 1, 2001)
  • Language: English
  • ISBN-10: 376436565X
  • ISBN-13: 978-3764365653
  • Product Dimensions: 0.5 x 6.8 x 9.2 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #2,447,307 in Books (See Top 100 in Books)

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10 of 11 people found the following review helpful
5.0 out of 5 stars RISE AND SHINE June 11, 2002
Format:Paperback
Rick Poyner chimes in on pop culture throughout this series of essays, which collectively produce a loud, clanging wake-up call. If you are a creative professional or student, you MUST read this book!
Mr. Poyner provides an accessible, but unflinching look at the role of our profession and it's impact on humanity. In this book, the cute, hip, self-referential "Irony" of the last decade is no longer a revelation, and Poyner questions what it means now that "respected" corporations and self-promoting advertisers and designers have co-opted it.
As an instructor of Commuication Design, I have for years preached to my students to "be responsible for every mark that you make" in order to communicate effectively. This little book has fueled that fire for me with it's view of the bigger picture and has forever altered my perception of my role not only as a designer and a consumer, but as a human.
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2 of 2 people found the following review helpful
5.0 out of 5 stars i spy the giant.... October 4, 2004
Format:Paperback
rick poyner has done it again. i think that if you are interested in design and cultural landscape, you will thourougly appreciate this book. you really can't find a better examination of culture meeting design. obey the giant.
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