Objectified 2009 NR CC

Amazon Instant Video

(36) IMDb 7/10
Available in HD
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OBJECTIFIED is a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. Director Gary Hustwit (HELVETICA) looks at the creativity at work behind everything from toothbrushes to tech gadgets, profiling the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It's about personal expression, identity, consumerism, and sustainability. Through verite footage and in-depth conversations, the film documents the creative processes of some of the world's most influential product designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?

Starring:
Jonathan Ive, Dieter Rams
Runtime:
1 hour 16 minutes

Available in HD on supported devices.

Objectified

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Product Details

Genres Documentary
Director Gary Hustwit
Starring Jonathan Ive, Dieter Rams, Marc Newson
Supporting actors Andrew Blauvelt, Erwan Bouroullec, Ronan Bouroullec, Anthony Dunne, Agnete Enga, Dan Formosa, Naoto Fukasawa, Jonathan Ive, Hella Jongerius, Bill Moggridge, Marc Newson, Fiona Raby, Dieter Rams, Karim Rashid, Alice Rawsthorn, Amber Shonts, Davin Stowell, Jane Fulton Suri
Studio Plexifilm
MPAA rating NR (Not Rated)
Captions and subtitles English Details
Rental rights 3-day viewing period. Details
Purchase rights Stream instantly and download to 2 locations Details
Format Amazon Instant Video (streaming online video and digital download)

Customer Reviews

Very different and valuable design approached by top world designers.
Roger Cusa Pascual
I strongly recommend this documentary for designers and design lovers: the interviews cover a broad range of design philosophies with luminaries in product design.
Rene De Paula Jr.
Some explanations seemed rather shallow and vague, and many scenes felt like they were stretched too long.
Hoosteen

Most Helpful Customer Reviews

25 of 27 people found the following review helpful By Patricio C. Ortiz on February 19, 2010
Format: DVD Verified Purchase
I saw this documental three times. I also played it in my user centered design class. It's great material for educative purposes, but for first or second semester design students, and particularly the design process at Smart Design and IDEO. I do personally empatize with the way design is done at those two firms. Dieter Rams interview is great. Although it shows the state of affairs and different points of view, it's scope is too narrow, mostly focusing in well known designers, curators, critics and studios from the US, Europe and only one from Asia (N. Fukasawa) Design book publishers (Phaidon) started to realize that there is a lot of good design activity beyond the U.S. , Europe and Japan. I't would be great to see a second part showing the work of Filipino, Brazilian, Kenian or Mexican designers or small design consultancies in emerging countries who have to apply a lot of creativity, obtaining great designs in cultures with less corporation oriented design philosopies, and more technology limited environments. I do agree partially with "JW's" review, Most of this people are involved with a small fraction of the produced goods in the world but it does generally sample the way many design professionals do their work.
Overall its a good introductory film, but I hope more deep filmed material on I.D. will show up in the future.
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17 of 18 people found the following review helpful By Christopher L. Canfield on July 17, 2011
Format: DVD Verified Purchase
Objectified is an odd beast. It's too niche for the average person, yet it's not informative enough for experienced designers. Objectified falls into that category of "introductions to a subject that only people already in it will care about." Also, being about designers, it has moments of intense navel gazing. One designer makes a particularly floaty claim about how government policy makers will turn to designers for truth.

There is also a section in the middle about the "greening" of design, which feels forced and out of place. It is wedged in there to hit a particular demographic checkbox. And there is a *lot* of shots of people on the street using their cellphones in slow motion. By the end, this technique has long since degraded into cornball.

That is not to say that Objectified is without value. If you know who Dieter Rams is, you might get a kick out of seeing him trim his bonzai. You might enjoy watching Jonathan Ives wipe shmutz off of his iPhone screen, or hear people talk about the birth of User Interface design. Don't expect any actual information about User Interface design, or design in general. The enthusiasm that some of these designers bring to the table is infectious. And their perspectives on design, while classic archetypes, have been useful reviews to stay on message with.

But what Objectified brings to the table is not rocket science. It is a basic, but solid 1st-year introduction to the world of industrial design.
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10 of 11 people found the following review helpful By N. Hyland on March 12, 2010
Format: DVD
I enjoyed this movie but, it did not feel as tight as Helvetica. I think a slightly different direction in filmmaking and editing was needed. It felt slow and ponderous at times. Maybe it was the subject - limited to commercial product design? Just not enough juicy material to bite into. Maybe industrial design is too young, too commercial, too much built to meet the buyer's needs - despite any radical concepts or methodologies that emerge?
I would like to have seen more 20th C. history. Joe Columbo, AEG: Peter Behrens (the worlds first industrial designer and first to create and use all types of design at a corporation in a consistent manner), Buckminster Fuller (maybe), 1920s American design, Raymond Lowey, etc.. Even as a short 15 minute segment or interspersed throughout, it would be nice to see the history that lead to the "object".
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31 of 43 people found the following review helpful By George W on September 5, 2010
Format: DVD
I was quite interested in the topic of the movie, especially since it promised to explore our interactions with objects in the world. Even the title suggested that it might consider not just the ways that humans transform their environments through design, but the ways that those objects transform our sense of what it is to be human, in the process (perhaps) objectifying us. Instead what this movie offers is a wholly uncritical celebration of design and designers, which culminates in the claim by one designer that they deserve the status formerly accorded philosophers (and, presumably, megalomaniac architects like Corbusier).

I don't really blame the designers for their bombast, but I do blame the filmmakers for their inability or unwillingness to probe beneath these claims and to ask hard questions about the relationship between design, capitalism, and the lives of ordinary folks. There are a couple of gestures toward the environmental impact of all our goodies, but these don't go anywhere. For that matter, neither does the movie. If you watch the first 10 minutes and nothing else you will already have taken in the basic point of the movie, which is to tell you how cool design is, how cool designers are, and how much we should be grateful to them for the sleek functionality of our MacBook Pros (though I would have thought $1700 would be gratitude enough).
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2 of 2 people found the following review helpful By James Mckenna on September 1, 2011
Format: DVD
This film tries to answer the question, "What is industrial design and what is our relationship with it?" The task is far too ambitious. The result is a fascinating survey of contemporary design and designers that does not conclude or point to an answer to the question, but merely ends. Nevertheless, Hustwit interviews his subjects well and keeps things brisk, but also provides satisfying depth now and then. Anyone interested in the art and design will enjoy this film.

However, Objectified compares unfavorably with Hustwit's excellent documentary on the typeface Helvetica. The film Helvetica explores the history and impact of one typeface. While doing so, it peers deeply into the nature of visible language, how we shape it and how it shapes us. Helvetica is a gem of a film. If Hustwit had made Objectifed following the model of Helvetica, it would have focused on, say, the nature of chairs, or maybe on particularly successful chair design, or something like that. The flaw in Objectified is the over-ambitious breadth of its topic. Its saving grace is Hustwit's deft ability as an interviewer and editor.
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