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Objectified is a feature- length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. In his second film, director Gary Hustwit (Helvetica) documents the creative process of some of the world s most influential product designers, and looks at the creativity at work behind everything from toothbrushes to tech gadgets. Objectified is about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It is also about personal expression, identity, consumerism, and sustainability. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?
Featuring- Paola Antonelli, Chris Bangle, Andrew Blauvelt, Erwan & Ronan Bouroullec, Tim Brown, Anthony Dunne, Dan Formosa, Naoto Fukasawa, IDEO, Jonathan Ive, Hella Jongerius, David Kelley, Bill Moggridge, Marc Newson, Fiona Raby, Dieter Rams, Karim Rashid, Alice Rawsthorn, Smart Design, Davin Stowell, Jane Fulton Suri, Rob Walker
Witty, engaging and exquisitely crafted. --Variety
You'll never look at your next toothbrush (or your next any product) in quite the same way after watching this astute, elegant inquiry into the purpose and process of industrial design. --Entertainment Weekly
As sleek and handsome as any of the new and improved household items it exhibits. --The New York Times
Half of the interviews provide really good insight into the design process and design practice. The other half much less so, and a few are a waste of time. Read morePublished 1 month ago by Eric Schneider
Good overview of design in the everyday world. Touches on many areas of design without being terribly in depth of any if them. Read morePublished 5 months ago by Anon
The subject seemed interesting and I was hopeful that it would be an interesting look into the product design process. Read morePublished 12 months ago by M. Myers
This was a inspiring film, I am shocked that I didn't see it sooner.
I think every designer of all mediums should own this. Read more