Sales training book on objection handling. Many sales training books talk about sales objections and objection handling but then fail to put their money where their mouth is and produce a truly useable guide that salespeople everywhere will want to keep on their desks. This sales training book can be read from cover to cover quickly, dipped into at leisure, referred to as an objection handling resource or used as the basis of a lively sales training meeting. Read, digest and implement the objection handling techniques in this book to - - Overcome objections and have them literally disappear - Totally understand what your client really means - Use your clients own words to make your answers bullet-proof - Set yourself apart from the competition - Answer common objections with specific answers - Get the sales edge and maximise your sales performance I charge thousands of pounds a day for sales training and sales seminars but you can get my best objection handling techniques now by investing in 'Objections! Objections! Objections!'.
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Gavin is considered by many to be the foremost sales performance expert in the UK. He passionately believes in helping individuals and teams create the lives and businesses that they desire. With his inspirational approach to sales and motivation Gavin combines commercial experience, personal excellence and communications technologies in delivering personal and business sales success. Gavin excelled as a sales professional winning a European sales award for a leading organisation in his first year of selling and progressed rapidly through to a hands-on managerial role. After a successful start-up project Gavin worked as Head of Sales and Marketing for a FTSE 250. Gavin is an NLP Master Practitioner, CIPD qualified and a trained coach. His depth of sales and commercial experience allows him to share true-life anecdotes and examples which resonate with audiences. Gavin believes it is essential that every investment produces real results and that is his primary objective when working with clients. Lifelong learning and the application of that learning is the key to success and Gavin is committed to studying, modeling and working with the best. Key areas of study include sales, motivation, peak performance and psychology. Gavin particularly enjoys the works of Anthony Robbins, Brian Tracy, Stephen Covey, Steve Andreas, Robert Dilts, Milton Erickson and Richard Bandler. During his career Gavin has won business with a multitude of blue-chip clients including IBM, Lloyds TSB, AT&T, Siemens, Vodafone and Citibank and has trained, coached and consulted with successful sales teams, sales professionals, managers and business owners. Gavin’s current clients encompass clients from multi-national corporations right down to smaller, entrepreneurial businesses. Whatever the size of your business Gavin is committed to helping you to achieve more sales.
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