Obvious Adams: The Story of a Successful Businessman [Paperback]

Robert R. Updegraff (Author)

Book Description

Publication Date: June 1953 | ISBN-10: 0961320303 | ISBN-13: 978-0961320300

This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.

--This text refers to an alternate Paperback edition.

Product Details

• Paperback
• Publisher: Updegraff Pr (June 1953)
• Language: English
• ISBN-10: 0961320303
• ISBN-13: 978-0961320300
• Product Dimensions: 8 x 5 x 0.2 inches
• Shipping Weight: 1.6 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #1,408,452 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars How to spot the obvious..., January 10, 2007

By 

Charles "research physician & father of 3 sons" (Daphne, AL, United States) - See all my reviews
(VINE VOICE)    (REAL NAME)   

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This review is from: Obvious Adams: The Story of a Successful Businessman (Paperback)

The idea that the best ideas seem obvious after they have been pointed out juiced my desire to find more creativity. There's something very teasing and encouraging about the idea that the answer might somehow be there in plain view if I could just see it...sort of like one of those puzzles that kids play where you find the tiny pictures hidden throughout a larger picture. That the answers to complicated problems might somehow be very plain if I could but see them, makes me want to keep searching.

The additions to this edition (added later by the author) are the reason I give the book 5 stars. Simple and only a few pages, these check lists of exercises offer practical ways to open eyes and wisdom to see the answer.

I especially liked his thought that you know you're close to the right answer when you can easily explain it to anyone, they all get it, and they all react with wide-eyed, "why didn't i think of that, it seems so obvious."

I read this classic after reading it's recommendation by the teacher in "the art of profitablility" by Adrian Slywotzky (also a book worth the study).

1 of 1 people found the following review helpful:

5.0 out of 5 stars Not so Obvious Gem, August 20, 2004

By 

Perry Droast - See all my reviews

This review is from: Obvious Adams: The Story of a Successful Businessman (Paperback)

I really liked this little book. It was a gift from a top copywriter and I really appreciated it. It is a quick, easy read but contains valuable information including notes made years later by the author helping to explain his thoughts. Although written long ago much of the information is timeless. Highly recommended for everyone involved in advertising and marketing or in business. Ah shucks, I'm going to make my kids read it.

2 of 3 people found the following review helpful:

5.0 out of 5 stars Anyone Who Markets/Sells &/or believes Occam's Razor, June 10, 2004

By 

Richard D. Stinson, CPA, CBM, CISA (Madison, WI) - See all my reviews

This review is from: Obvious Adams: The Story of a Successful Businessman (Paperback)

Although originally published 51 years ago, this timeless treasure is the best sales and marketing book ever written. It is a must read for all of us who market and sell products, services, and/or ourselves (which includes just about everyone).