Customer Reviews

Obvious Adams: The Story of a Successful Businessman

5 star:		(6)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

The idea that the best ideas seem obvious after they have been pointed out juiced my desire to find more creativity. There's something very teasing and encouraging about the idea that the answer might somehow be there in plain view if I could just see it...sort of like one of those puzzles that kids play where you find the tiny pictures hidden throughout a larger picture. That the answers to complicated problems might somehow be very plain if I could but see them, makes me want to keep searching.

The additions to this edition (added later by the author) are the reason I give the book 5 stars. Simple and only a few pages, these check lists of exercises offer practical ways to open eyes and wisdom to see the answer.

I especially liked his thought that you know you're close to the right answer when you can easily explain it to anyone, they all get it, and they all react with wide-eyed, "why didn't i think of that, it seems so obvious."

I read this classic after reading it's recommendation by the teacher in "the art of profitablility" by Adrian Slywotzky (also a book worth the study).

I really liked this little book. It was a gift from a top copywriter and I really appreciated it. It is a quick, easy read but contains valuable information including notes made years later by the author helping to explain his thoughts. Although written long ago much of the information is timeless. Highly recommended for everyone involved in advertising and marketing or in business. Ah shucks, I'm going to make my kids read it.

Although originally published 51 years ago, this timeless treasure is the best sales and marketing book ever written. It is a must read for all of us who market and sell products, services, and/or ourselves (which includes just about everyone).

Obvious Adams is written over 8 decades ago, but I find it most interesting that the lessons apply quite well to today world.

I think this book must have helped shape Ogilvy's philosophy.

Get the facts. Find out what people want. Give it to them. Often the simplest solution is the best.

Seems obvious, doesn't it.

Arrived very quickly and in very good condition. Thank you!!

A great quick read with a valuable lesson!!