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This is a book worth reading. Considering Apple's resurgence with the iPod and the iPad, it is very timely as well.
John Sculley was Pepsi's first MBA. Read more
I just bought the flat-screen iMac in Mar 2002 and was eager to know the history of Apple. This book gives excellent insights to the contrasting corporate cultures between Pepsi... Read morePublished on May 22, 2002 by Eric Sim
An absoloute must for Apple users. It gives an insight to how Apple was run, how Jobs was at a young age, and what Sculley did at the helm. You must buy this book!Published on October 27, 1999