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Odyssey: Pepsi to Apple...a Journey of Adventure, Ideas & the Future Paperback – March, 2000

ISBN-13: 978-0788169496 ISBN-10: 0788169491

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Product Details

  • Paperback
  • Publisher: Diane Pub Co (March 2000)
  • Language: English
  • ISBN-10: 0788169491
  • ISBN-13: 978-0788169496
  • Product Dimensions: 1.2 x 6 x 9 inches
  • Shipping Weight: 1.5 pounds
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #6,048,848 in Books (See Top 100 in Books)

Customer Reviews

3.9 out of 5 stars
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Most Helpful Customer Reviews

4 of 5 people found the following review helpful By Ashwin on February 9, 2004
Format: Paperback
It is hard to not want to read a book about how the founder of Apple was sacked by the guy he brought in himself, to lead the company. And that is precisely what the first part of the book is about. In a tale of roaring passion and excitement, we walk through pages in almost quivering excitement as we read about the stony-mahagony culture of Pepsi, the young irreverent west coast start-ups, the passion and idealism of youth, the quest for making a difference to the world, the heady mix of million dollar stock options and unruly aesthetic genius... and how it all culminated at the altar of capitalistic zeal and resulted in Steve Jobs being sacked by John Sculley and the board.
The second half of the book though, takes a downspin. From the exciting tale of the first half, where John Sculley's fleshing out his character is seen as contributing to the intrigue of the story, the second part of the book is more of trumpet-blowing. It deals with how Sculley and his team 'rescued' Apple and converted it to the company it is today. As such, the book is also made a little vexatious with Sculley's sermons of management that are intervowen between chapters.
Reco : Read the first half, skim through second half... But definitely worth reading if you're interested in the human side of business dealings!
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1 of 1 people found the following review helpful By Patrick Hess on October 7, 2011
Format: Paperback
At the dawn of what we now know as the information revolution, Sculley was torn between keeping a safe, extremely well respected job with one of the all-time great American corporates with a bright future ahead. Enter Steve Jobs who rocks his boat and Sculley is torn between being another cog in the wheel and starting something that would change the world (i.e. Apple). His dilemma and the sequence of events that lead him to eventually join Apple are very well narrated and he brings his internal conflict across well. The second leg to the book is more about the internal workings of Apple and their revolutionary Superbowl commercial. Excitement in the air, all pieces of the puzzle seem to be falling into place. The third and final leg address the typical struggle at any rapidly growing company. Steve Jobs is a product idealist, not a capitalist, and this contradiction has him sacked by Sculley himself. The remainder of the book, a good half of it, is more about the accomplishments of Sculley at Apple. Quite honestly, the extent of self-promotion seems to indicate that deep down, Sculley is trying to justify to himself that letting Steve Jobs go was the right decision. I'm sure it was no easy task for him and he is looking for closure through this book. Well, where this book ends is where Apple's fairytale had actually just begun!
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Format: Paperback
This book's relevance as a marketing manual was probably more significant 15 years ago when it was published, but from a historical perspective, it's still quite an interesting story of a journey to greatness. It's far better penned than other books I've read on the era.
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1 of 2 people found the following review helpful By sir_isaac_newton on November 17, 2002
Format: Paperback
Although out of date now this is a fascinating book that provides great (although not unbiased) insight into the early days of Apple Computer and development of the Apple II, Lisa and finally the Macintosh, the arrival of corporate-stiff John Sculley and the eventual tearful ejection of young, mercurial Steve Jobs. John Sculley's vanity is quite laughable and it provides a remarkable insight into a couple of the computer industry's prize egos. The decision to close new factories in Texas and retain old factories in earthquake-prone California is dismissed with little explanation (strangely corporations always do this -- the human factor). Apple generally gets a soft-ride from the press. Apple are hardnosed in blocking their competition and have let down partners (and some might argue their customers too) terribly on several occasions -- little of that is contained here though.
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2 of 4 people found the following review helpful By Vihung Marathe on March 16, 2000
Format: Paperback
This is a must read for anyone working in the technology industry. Well... for people working in any industry, for that matter.
Amazing insight into the people and events that have shaped our era. Written so well, one could be mistaken for thinking this is a novel. I read this over five years ago, and I just could not put it down.
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