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Off the Hook Marketing: How to Make Social Media Sell for You [Kindle Edition]

Jeff Molander
5.0 out of 5 stars  See all reviews (2 customer reviews)

Kindle Price: $6.95

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Book Description

Let's face it, knowing how to update your Facebook page, write an engaging blog or create a viral YouTube video is worthless---without knowing how to make them produce sales. Are you suffering from social media "tip-of-the-week syndrome" instead of implementing a systematic approach to social selling?

In Off the Hook Marketing, renowned Web marketing expert Jeff Molander proves it IS possible to make YouTube, Twitter and blogs produce sales---rather than just be a time-wasting novelty. He shows you how to stop agonizing over what to be doing with social media by making the thing to be doing the one that always produces sales.

Molander is the authority on social selling. He spent a full year interviewing today's best social sellers in search of their common success principle ... the secret sauce that empowers them create leads and sales. And now you can learn how exceptionally successful businesses are doing it.

Molander gives you a step-by-step way to improve strategies and bypass pitfalls---a way to make social media sell off the hook.

Tired of reading top 10 tips lists that don't work?
Frustrated by all the non-stop, confusing rules so-called experts keep declaring?

Molander dispels the dangerous, yet popular, myths of social media gurus. Then, he gives the world-class strategies that work. Period.

When the wild-eyed enthusiasm for social selling is gone we're left with an exciting opportunity: To sell. Don't give up hope. Molander will walk you through the social selling process in a systematic and powerful way.

Editorial Reviews

Review

"Jeff practices what he preaches! He built my confidence in him and he proved himself beyond my expectations. He is an amazing author and coach. When working with Jeff, my anxiety stopped about the need to drive traffic to my website. My worries over 'engaging friends' changed to having more fun in building confidence in my audience. He helped me understand that when I build that confidence, customers see me also as part of their solution."

Marianne Foscarini
Certified SEO Copywriter for the Christian Market


"Within a few days Jeff's book helped me change-up my blogging strategy in ways that created leads and freed up my time. Today I'm blogging with more focus, faster and with a sense of purpose. I really feel like my blog is working for me--rather than the other way around!"

Susan Drake
President and Founder
Drake Resource Group and Ascendis Learning Connection

From the Author

Maybe you've read books on blogging or social selling--only to be underwhelmed by the results. Probably because you've been focusted on engagement as the goal.

Engagement is the beginning. It is the starting point to create a conversation that leads to a sale.

This book, and my training courses, are focused on S-A-L-E-S not just "traffic to your site." Everything I do combines education and personalized strategy. Unlike blogging gurus that give you a "mind dump" of information this book is much more valuable because ...
  • everything I show you applies to YOUR current situation;
  • chapters conclude with reflection questions that show you where to start
  • our focus is social selling--not merely "getting found" or engaged with
This is the winning formula that is helping so many people just like you to discover how to make social media create leads and sales.

Just think about it. If you buy this social selling book today you can begin seeing business leads roll into your email inbox in just a few weeks. 

What might your business or career look like a year from now--after you've filled your tank with the knowledge needed to generate more sales? How will that affect not only your professional growth but your life?

How committed are you to your success? If you're ready to take the next step to understanding what other successful people already know about social selling--that most people aren't aware of--then it's time to get a hold of this book.

Thanks for considering!

Product Details

  • File Size: 2836 KB
  • Print Length: 221 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Molander & Associates Inc. (September 2, 2011)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B005KW96X0
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #988,704 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Kindle Edition
Well worth the price!

This book is what I like to call a real world, here's how to do it guide.

So many books these days give you a lot of theory and obviously untested advice but this book is a real world tested action plan to make your social actually sell.

For example, he explains a method of writing down questions that your customers frequently ask you and using those for the titles of your blog posts. Brilliant!!

Now you might say that sounds really simple but let me ask you a question, ARE YOU DOING IT??

I wasn't, now I am, and it is working already.

In the spirit of Jeff's book I'll give you an action plan.

1)get the book, 2)devour it, 3)apply it, 4)make more money

Good Marketing & Good Selling.

Ed Worthington
Modern Business to Business Sales
[...]
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1 of 1 people found the following review helpful
Format:Kindle Edition|Verified Purchase
This guy has a real perspective that debunks all the hype about "likes" and "follows". It's not about the numbers, it's about the relationships you build and the sales you make from those relationships. A must read for all small business people (especially from the Baby Boomer generation where this stuff wasn't injected into our DNA) who are trying to figure out how to use the net to sell their products (and who isn't?).
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More About the Author

Insightful, practical and passionate, Jeff Molander is the authority on making social media sell and a sought-after corporate trainer to small businesses and global corporations. He's an accomplished entrepreneur, having co-founded the Google Affiliate Network and search marketing division of Publicis Groupe.

Jeff is internationally-recognized social selling expert, sales trainer, co-founder of the first Social Selling Summit and adjunct digital marketing professor at Loyola University's school of business.

Jeff is different from most social selling experts because he brings a view on social selling like no other. He spent years researching how the "social media revolution" is over-hyped nonsense. His conclusion is bold and refreshing: The social selling is an EVO-lution, not a revolution.

Readers and audiences come away from Jeff's books, workshops, and speeches with clarity on how to create more leads and sales using a practical, repeatable system to make social media sell.

Get free advice and social selling tips at http://www.makesocialmediasell.com

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