- Paperback: 256 pages
- Publisher: Adams Media (November 1, 1999)
- Language: English
- ISBN-10: 1580622054
- ISBN-13: 978-1580622059
- Product Dimensions: 8 x 6 x 0.7 inches
- Shipping Weight: 2.2 pounds
- Average Customer Review: 4.4 out of 5 stars See all reviews (16 customer reviews)
- Amazon Best Sellers Rank: #1,952,804 in Books (See Top 100 in Books)
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Off The Wall Marketing Ideas: Jumpstart Your Sales without Busting Your Budget Paperback – November 1, 1999
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Top Customer Reviews
The book is broken into six parts:
1. Personal Packaging
2. People Who Need People
3. The Power of Prestige & Expertise
4. Madcap Marketing: The Power of Pizzazz
5. Pro Bono: Civic Marketing
6. Press Waltz: How to Attract the Media.
The first part talks about being professional in all you do and to brand yourself and your business. The second part reminds us that nobody is an island unto himself or herself. We all need other people to help us thrive. That's so we can do things correctly, get the word out about our business, and to continue to move forward rather than stagnate. The third part explains the importance of becoming an expert, the go-to source, for whatever you do. The fourth part is about doing things a little different so your business will stand out. It's one thing to be an expert, and it's another to be THE expert. The fifth part reminds us that not all marketing is done solely to help ourselves. Sometimes we can help ourselves by helping others. And the last part discusses public relations and publicity.
I really don't have much to say in the form of criticism of this book. I probably would have liked the book better if the title had been different.Read more ›
All in, a pretty good book to have on your shelf but not a definitive guide and probably not the best example of books in its class. Perhaps I can best make my point by saying I finished this book in a couple of hours whilst waiting for a flight as I skipped over much of it (having seen it before). However, if you need help with some PR ideas and are looking for some inspiration and an easy read, then this book will help you.
Most Recent Customer Reviews
As a long time marketing consultant, I found this book to be essentially a rehash of ideas that have long been explored/suggested by others. Read morePublished on October 26, 2007 by David Whitaker
I loved reading the many ideas entrepreneurs used to market their business. Originally, I bought this book to help market my web sites, [...] and [... Read morePublished on January 1, 2006 by Mary Jo Rulnick
By page 17, I had to stop reading to go email my boss all of the ideas that "Off-the-Wall Marketing Ideas" had sparked. It was such a jewel to find. Read morePublished on August 16, 2002 by Natalie Parker
This book is very suitable for those who want to establish entrepreneurship without any experience before. Read morePublished on October 19, 2001 by Wong Kit Yin, Emmy, Dept of Marketing, CityU of HK
This book pointed out many useful tactics that cost you little to carry out. It is very practical as we can see many successful cases. Read morePublished on October 11, 2001
I saw Debbi Karpowicz speak at the Meriden Public Library and was extremely impressed. She was very energetic and inspiring. Read morePublished on July 1, 2001