Off The Wall Marketing Ideas: Jumpstart Your Sales without Busting Your Budget [Paperback]

Nancy Michaels (Author), Debbi J. Karpowicz (Author)

Book Description

Publication Date: November 1, 1999

Off-The-Wall Marketing Ideas is a gold mine of valuable, no-cost, and low-cost marketing secrets. In no time at all you will be creating your own make-or-break marketing techniques for business success on a shoestring budget. Here are hundreds of ideas culled from small business owners from all walks of life. You will also find inspiring examples of what now famous big business leaders did, when they were small and unknown-Estee Lauder, The Hair Replacement Specialist, Sy Sperling and the rent- a-car wiz, Warren Avis!

--This text refers to the Kindle Edition edition.

Product Details

• Paperback: 256 pages
• Publisher: Adams Media (November 1, 1999)
• Language: English
• ISBN-10: 1580622054
• ISBN-13: 978-1580622059
• Product Dimensions: 8 x 6 x 0.7 inches
• Shipping Weight: 2.2 pounds
• Average Customer Review: 4.4 out of 5 stars  See all reviews (16 customer reviews)
• Amazon Best Sellers Rank: #1,047,844 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

35 of 37 people found the following review helpful:

2.0 out of 5 stars Okay, but not what I expected, January 22, 2003

By 

AllSeasons Landscaping atl., ga (Atlanta, GA) - See all my reviews

This review is from: Off The Wall Marketing Ideas: Jumpstart Your Sales without Busting Your Budget (Paperback)

This book is OK if you actually have a product to sell. If your business, like mine, is a service business this book offers little help in creating "Off the Wall" marketing ideas. At least 70% of the book involves high dollar radio, TV, and other expensive marketing ideas. Very little practical examples of non budget busting ideas...

16 of 19 people found the following review helpful:

5.0 out of 5 stars A Great "Success" Book for Everyone, January 16, 2000

By 

Christine K Lynch (Farmington,CT) - See all my reviews

This review is from: Off The Wall Marketing Ideas: Jumpstart Your Sales without Busting Your Budget (Paperback)

I loved this book! I am not in marketing, but found it to be a great read. The words and ideas just flow off the page. This book is jam-packed with ideas about starting a business and getting one going. However, a lot of the of the ideas can relate to any business success(not just your own) and can also be carried into interactions with people in the context of daily living. It is so easy to read and get pulled into this book! There are many stories about successful entrepreneurs and their "secrets to success." But nothing gets dragged out. Everything is to the point and fun to read. Some are just so unusual, they are hard to imagine. Anyone at all can read this book and find it not only enjoyable but useful.

5 of 5 people found the following review helpful:

5.0 out of 5 stars Right on the mark, January 13, 2002

By A Customer

This review is from: Off The Wall Marketing Ideas: Jumpstart Your Sales without Busting Your Budget (Paperback)

Don't be fooled--the ideas in this book are hardly off the wall. They are right on and make a lot of sense. The book is accessible, interesting and applicable to a wide range of businesses. The authors clearly practice what they preach. I have been using the ideas from this book since I started my business; it continues to offer useful and timely advice.