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The Official Get Rich Guide to Information Marketing: Build a Million-Dollar Business in 12 Months: Build a Million Dollar Business in Just 12 Months Paperback – September 26, 2007


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Product Details

  • Paperback: 288 pages
  • Publisher: Entrepreneur Press; 1 edition (September 26, 2007)
  • Language: English
  • ISBN-10: 1599181401
  • ISBN-13: 978-1599181400
  • Product Dimensions: 0.9 x 5.6 x 7.4 inches
  • Shipping Weight: 12 ounces
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (35 customer reviews)
  • Amazon Best Sellers Rank: #805,684 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Dan Kennedy
Dan is widely acknowledged as the leader in developing the modern information marketing industry. Certainly more people have gone from zero to multimillion-dollar info-businesses under his guidance than by any other means or mentor, and virtually every significant breakthrough in this industry in the last decade has come from Dan and his clients, including the now common continuity and forced continuity approaches, the ascension model, every means of selling high-priced coaching, boot camp add-on days, contests to promote coaching, and on and on and on. To learn how to use Dan’s most recent breakthrough, info-marketers each paid $12,000.00 to attend a three-day briefing. Four different info-marketers pioneering this newest business model each went from zero to over $1 million in income within 12 months. Dan is the author of nine business books, including his newest, No B.S. Time Management for Entrepreneurs, available in bookstores or from online booksellers. Additional information and free chapter previews are available at www.NoBSBooks.com. Included with the book is a coupon for a free kit of peak personal productivity tools. Dan is also a busy entrepreneur, consultant, speaker, and direct-response advertising copywriter. Info is available at www.DanKennedy.com.

Bill Glazer
Bill entered the information marketing field at Dan Kennedy’s urging. As a famously successful owner of menswear stores, Bill began in that niche and quickly built his BGS MARKETING to a million-dollar-plus information business. Today, BGS provides "advertising tool kits," marketing, and training to 47 different retail niches, and its Outside the Box Advertising newsletter has over 3,700 subscribers throughout the United States, Canada, and 16 other nations. Bill so adeptly and thoroughly mastered every aspect of information marketing, and ran such a well managed info-business, that in 2004 Dan handpicked him as his successor and sold the No B.S. Marketing Letter and the membership business to him. Bill has multiplied its size; instituted the most progressive forced continuity marketing systems, online marketing, and affiliate programs; and now manages the original newsletter, a second newsletter - Gold+ telecoaching, Internet telecoaching, and this year, three coaching groups. There is also www.DanKennedyWebstore.com, itself generating revenues in the millions of dollars. Bill operates several coaching groups, one exclusively for info-marketers and three other groups serving multiple types of business owners.

Robert Skrob
For 13 years Robert has created and promoted trade associations and has consulted within that industry. His business, Membership Services Inc., is a successful association management company with dozens of associations serving different industries. His experience in multiple industries has given him unique insights into building info-marketing businesses, and he has created several info-businesses within different industries. In addition to running his businesses, he provides coaching, marketing, consulting, and copywriting services to info-marketers.

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Customer Reviews

This book was not written by Dan Kennedy, nor does Bill Glazer have much to do with it.
Eric Byrd
It is a MUST READ for anyone seeking to begin an information marketing business or improve upon their current information marketing business.
David C. Bradley
Any good entrepreneur will keep investing in marketing books, courses, etc. even for one good idea or even to refresh what we already know.
Monica Main

Most Helpful Customer Reviews

376 of 381 people found the following review helpful By James D. Nichol VINE VOICE on October 29, 2007
Format: Paperback Verified Purchase
This book was, without a doubt, a waste of my time, paper and ink. I own a number of Dan Kennedy books, two audio programs and his manual on writing sales letters. I waited for a month and a half to get this book. I waited for Entrepreneur Press to run copies off in their supply closet. Can you tell I feel cheated? It's because Robert Skrob (the real author) recycled Dan Kennedy's old stuff. In the book they promote this practice and call it repackaging.

Dan Kennedy did NOT write this book! Neither did his second lieutenant Bill Glazer. Although, you need to give Glazer credit for writing the first chapter (16 pages), at least he is a contributing author. Kennedy wrote the introduction but in my experience that does not make you THE author.

You also get a FREE CD? It's not free, you pay for it, believe me. On this very poorly recorded farce Robert Skrob interviews Kennedy and Glazer on a bad phone connection. It is a PLUG for the book and yields no useful information. During the 90 seconds that Kennedy actually speaks, he complains about the call and declares he wants to get off the call. He jokes about Skrob keeping him on the call until the end of the interview. - No class!

But that isn't the worst of it; turns out the book is really 274 pages of the longest sales letter I've ever read. Where is the meat? The examples are good stories, relevant to what you want to learn but they stop short of delivering the truly helpful info. These anecdotes are inspirational examples but they all end by steering you to the Glazer-Kennedy website to purchase the real information. At REDICULOUS prices!

My recommendation; skip this book. Get yourself one or two of the previous Dan Kennedy books (used) and log onto their website read through it.
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Format: Paperback
This book was OK. It provides the overall game plan for successfully selling information online. Unfortunately, however, the overall game plan doesn't require a book to explain. All it really involves is creating an information product (article, ebooklet, ebook, or ezine) and reduce it to a PDF file. Then build a Web site to be your distribution center, and promote and market the URL to the Web site.

Chapter 2 in this book does a nice job explaining that not just any information product will do. To be successful you have to strategize a little bit. Create an information product that lots of people will want to buy. If nobody will want your information product, then you are wasting your time creating it.

But the book falls short on how to design and build a Web site that will be your distribution center. If you want some solid information regarding this topic, then consider taking a look at "The Ultimate Guide to Electronic Marketing for Small Business (ISBN: 047171870X), "Web Business Success" (ISBN: 0974924504), and "The Web Savvy Writer" (ISBN: 0977830403). Google "websavvywriter" to find this last book since it doesn't seem to be sold on Amazon any longer. But it is still being sold by its author.

And there are better books on how to promote and market a Web site than the instant book. One that comes to my mind is "Make a Fortune Promoting Other People's Stuff Online" (ISBN: 0071478132).

What the instant book seems to be good at is providing success stories of real world people. You will find many of these stories throughout the book. However, in my opinion, a better book regarding success stories is "Success Stories of the Online Marketing Superstars" (ISBN: 1419505017).
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57 of 59 people found the following review helpful By Eric Byrd on October 31, 2007
Format: Paperback
I agree with the last reviewer. This book was not written by Dan Kennedy, nor does Bill Glazer have much to do with it. I couldn't wait for this book to come out and now that I've read it, I'm very disappointed. If you've read Dan Kennedy's "How to Make Millions with Your Ideas: An Entrepreneur's Guide", this book isn't going to tell you much more, in fact, I think it was less helpful. It would have been nice to see a case study where someone took an actual hobby and had success with a product they created.

Honestly, I'd give this book two stars, but I hope to offset some of these 5 star reviews that are suspicious to say the least.
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13 of 14 people found the following review helpful By R. Walling on October 12, 2008
Format: Paperback Verified Purchase
This book has Dan Kennedy's name on the front cover, but he really wrote a single chapter and then had guest writers fill in the rest. The entire book reads like an advertisement for all of their products. Skip this one, please.
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12 of 13 people found the following review helpful By No Bull on January 1, 2008
Format: Paperback Verified Purchase
This is one of those follow on books, filled with fluff. Its full of one page advertisements/copy of things which have worked in the past. If this is what you seek, its a great book. For the rest of us, it was a bit of a rip-off.
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8 of 8 people found the following review helpful By Leslie Truex VINE VOICE on April 19, 2008
Format: Paperback
The books offers some good overview and examples of successful infopreneurs, however for someone who wants the nitty gritty details, the book fell short. I couldn't help but feel this book was part of the "funnel selling system" designed to upsell me to a more expensive product. Its too bad because there is woefully few books with complete details on info products in the Internet age.
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6 of 7 people found the following review helpful By tom fiore on March 18, 2010
Format: Paperback
This book is a waste of money. Worse it's a waste of time. Its nothing but a
sales letter to sell Dan Kennedy's overpriced courses. Someday I want to know anything as well as Kennedy thinks he knows everything. If you are really interested in learning direct marketing, read the work of the real superstars that have stood the test of time. Folks like Joseph Sugarman, Paul Michael, Eugene Schwartz, Claude Hopkins, Robert Collier, Joseph Cossman, are the true masters.
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