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Robert Skrob is president of the Information Marketing Association, and has personally coached more than 1,000 info-marketers over the past five years. In addition to his writing, training, and speaking in the info-marketing industry, he has diverse business experience, having personally run info-marketing businesses in more than 37 different industries.
Introduction by Dan Kennedy, who is widely acknowledged as the leader in developing the modern information marketing industry. He is chairman emeritus of the Information Marketing Association.
This book however is worth the time.
So even if you don't like all of the book, or don't find all of the book applicable to your situation, I'm sure you'll find things and advice that will help you.
I have both the first edition and THIS NEW edition and I can tell you that this is all new very valuable information.
|Length: 2:25 Mins|
Really brilliant. Great overview of information marketing and how to construct your ladder (or pyramid or whatever imagery you prefer). Read morePublished 26 days ago by Steve
If you need help coming up with information marketing ideas or expanding the ones you have, this is a great resource.Published 8 months ago by Real Person
Dan Kennedy is listed as the author, but the only thing he wrote in this book is the forward. Talk about misleading!Published 13 months ago by InfoJunkie
I have very high standards and expectations when I see work by Dan Kennedy and Robert Skrob - and this book has once again exceeded them. Read morePublished 16 months ago by Barbara Craven
He delivers what he promised in the title! The book is very thorough. He gives examples of different products you can create, how to set up a system for generating more and more... Read morePublished 17 months ago by Bennie Linnin