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Offshore: India's Services Juggernaut [Kindle Edition]

Gaurav Rastogi , Basab Pradhan
4.2 out of 5 stars  See all reviews (5 customer reviews)

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Book Description

0 to 60 in two decades. Within a single generation, the Indian offshore services industry has emerged out of nowhere and become an industry of enormous size and significance. With annual revenues of $60bn, the industry now employs more than 2 million people and is the engine driving the Indian economy. It has redefined the image of India to the world. Its impact is felt not just in India but also around the world.

The offshore services industry attracts a lot of media coverage but very little in-depth analysis. This book explores the Indian offshore services industry from the inside. What conditions created this juggernaut in just two decades? Can it keep growing at this rate? How big can it get? And what challenges does it face in the future?

Industry veterans Basab Pradhan and Gaurav Rastogi answer these questions and many others in Offshore: India’s Services Juggernaut. The authors explain the complexities of the industry and the challenges it faces in the next decade in plain English.

Whether you are in the industry or just curious about it, this is a book you won’t want to miss.

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Editorial Reviews

About the Author

Basab Pradhan is Sr. Vice President and Head of Global Sales and Marketing at Infosys. His career in the technology and offshore services industries began in 1994 with Infosys and has spanned various sales and business leadership roles. He lives in the San Francisco Bay Area and blogs at 6ampacific.com. Gaurav Rastogi is a Vice President at Infosys. He is an MBA from IIM Ahmedabad and an engineer from the Delhi College of Engineering. He writes about business and philosophy with a passion to convey his ideas in the most interesting and lucid way possible. He lives in the San Francisco Bay Area.

Product Details

  • File Size: 1113 KB
  • Print Length: 294 pages
  • Page Numbers Source ISBN: 0985048913
  • Publisher: Basab Pradhan and Gaurav Rastogi (January 27, 2012)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B0072P9OQ2
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #944,997 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.2 out of 5 stars
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Most Helpful Customer Reviews
3 of 4 people found the following review helpful
4.0 out of 5 stars A good offshoring reference September 6, 2012
Format:Paperback
I began reading the book wearing multiple hats, reflecting on my prior experience in sell side of sourcing before finding myself on the other side of the fence.

Written by a couple of veteran Infosys employees, the book attempts to take a broad view of the offshoring industry. The authors draw on their Desi (South Asian) heritage with several anecdotes from Ramayana, monkey god Hanuman, references from Bollywood movie Sholay etc etc. I guess this comes from years of practiced self-deprecating humor that Indian offshoring salesmen have to adopt with western clients in order to dispel the notion that India, besides being a land of sadhus and snake charmers is also a land of cyber coolies (moniker used by authors). Interestingly, the cyber coolies are also prone to use such references in regular interactions with client managers when transplanted "onsite"

The first few chapters dwell on extensive context setting. These are perhaps useful for someone landing in Bangalore straight from the nineteen eighties, but for the rest of us providing and consuming offshoring IT services, it reads as summary of news clippings from the past two decades.

The authors conclude the book my musing about the "juggernaut" showing signs of slowing down. In the few years since I wrote my book on Offshoring IT Services, I continued to observe and learn a few things about the offshoring industry: especially the challenges facing the industry majors: weighed down by their own scale, lack of agility and responsiveness, the "usual" logistical issues of managing a maturing, mobile workforce, grappling with protectionism and visa hurdles in western markets.
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1 of 2 people found the following review helpful
5.0 out of 5 stars Excellent book to know the value we are adding September 13, 2012
By Kumaran
Format:Paperback
Thanks to Mr.Basab Pradhan and Mr. Gaurav Rastogi. This is an excellent book. This book has excited my company in India. The whole team learn't what value we are currently adding and what value we are supposed to add for the services we render to our clients.

Some of the good learning from this book are.

1. How to delink effort and revenue?
2. Identify the list of services in our client portfolio that can be traded using technology from offshore?
3. Cloud computing, business intelligence and analytics.
4. What environment is needed to execute projects? How to scale the team and resources faster once a relationship is deeply established with the clients.

Our marketing team read this book more than 2 times and their confidence level is boosted to a high level and we are seeing good results.
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1 of 2 people found the following review helpful
4.0 out of 5 stars A Must read for all - either in or outside the industry February 18, 2012
Format:Kindle Edition|Verified Purchase
3 words mark the book - Anecdotes, Analogies and Analysis. The book helps anybody who is either in the industry or people who are interested from outside to understand the monster well. It is interesting to note that you get both a bird's eye view and snake's view of the industry.

The authors also emphasize on the pride that the industry rightly deserves (sometimes misunderstood by the "pundits"). As you read the book you get a feel for the amount of hard work and the sheer size of the work that the industry carries out.

Overall, very insightful.
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1 of 3 people found the following review helpful
5.0 out of 5 stars An excellent read February 22, 2012
Format:Kindle Edition|Verified Purchase
The book is an informative, and easy read. The people in the professional services industry and the client organizations will benefit the most in addition to people with interest in tracking the developments and evolution of professional services, and those who are intrigued by India's growth story in the services arena

The book details the secrets of Indian offshoring success with great fascination. The authors have done a great job in demystifying the "code" and explaining the success of India offshoring, in addition to outlining the current challenges and opportunities. The Indian social context that is a key underpinning to the success of the offshoring industry is well presented.

The clients will gain a deeper understanding of the motivations and aspirations of their offshoring partners (I should say partners with offshoring strategy since most successful companies like Accenture, IBM Global services have embraced offshoring to the scale of many Indian companies) and create more successful contracts and engagements. The client's quest to understand the wide spectrum of offshoring issues - cultural, social, and economical is addressed comprehensively.

The book is well packaged with thoughtful selection of the most important topics offering excellent insights. The book should help clients to design better partner programs (including offering inputs to their own captive strategy) and the sales teams to compete better in the market place. As an example, the chapter "The Hard Slog for Account Growth" is an amazing narrative of how companies like Infosys, TCS and others have built several 100M clients taking over market share from traditional services firms who were slow to react to the offshoring evolution.

The book reinforces the pride to everyone instrumental in creating and driving the offshoring strategy to great success for their organizations.
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0 of 3 people found the following review helpful
Format:Kindle Edition
I will admit that I was a little biased (Basab was my senior in school and I had to buy his first book!)but equally curious when I picked up this book. To be fair, the first 9 chapters are meant for the consumption of those who are not from the off-shoring industry and/or have held this industry alternately in awe and with derision! The authors do an excellent job in laying out the terrain of knowledge/information about this sector through a simple narrative to this category of readers.

Personally (being part of the software as a service sliver within the IT sector) chapters 10 to 14 made for a good read as I was seeking an answer to the $70 billion question of 'Quo Vadis' for the off-shoring sector.

Here again, instead of being prescriptive of any particular direction (as there is no one direction), the authors laid out the terrain of the future for the off-shoring mega-trend by suggesting a combination of doing the same things (that created this industry)better while tweaking existing business models/offerings in more compelling and trans-formative ways to meet and align with the new age and exceed expectations of businesses in these challenging/interesting times we live in.

A must read for all those in and outside IT. The slim volume,and simple prose, makes it an effortless one.
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More About the Author

I work at Infosys Limited as the head of global sales and marketing. Having spent most of my career in the IT Services industry, I have had a ring-side seat to the creation and growth of the offshore services industry.

Coming out of nowhere in the early 90s, in two decades the offshore service delivery model has become the dominant way in how enterprise services are delivered in advanced economies. The industry's story is a fascinating one. It is also the story of an emerging India.

I blog at 6ampacific.com where you will find more information about me and my interests.


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