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Offshoring Secrets: Building and Running a Successful India Operation
 
 
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Offshoring Secrets: Building and Running a Successful India Operation [Paperback]

Utkarsh Rai (Author), Vinod Khosla (Foreword)
4.5 out of 5 stars  See all reviews (13 customer reviews)

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Book Description

August 22, 2007
In this book, years of experiences and interactions with various people in this industry are drawn upon to suggest ways to setup and run an India operation. You will get solutions to numerous day-to-day problems that managers in the parent offices face. You will also understand the issues faced by managers in India, and their frustrations in dealing with their counterparts in the parent company. This book can be used to:
  • Resolve cultural clashes
  • Overcome communication issues
  • Understand the risk analysis
  • Successfully hiring and retaining
  • People management
  • Various HR and Government policies to adhere to
  • Project execution

Frequently Bought Together

Customers buy this book with The Black Book of Outsourcing: How to Manage the Changes, Challenges, and Opportunities (Wiley Desktop Editions) $28.86

Offshoring Secrets: Building and Running a Successful India Operation + The Black Book of Outsourcing: How to Manage the Changes, Challenges, and Opportunities (Wiley Desktop Editions)
Price For Both: $43.84

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Editorial Reviews

From the Back Cover

"While many have read about outsourcing in India and China, Utkarsh truly 'owns' the experience of establishing multiple, successful, operations in India and speaks from both his mind and his heart in this book. Utkarsh is a wise advisor when he creates case studies to put you in the other person's shoes to understand the environment that person or work group lives in." Mr. Gary Rieschel, Founder and Managing Director, Qiming Venture Partners, China

"Utkarsh has experienced off-shoring himself, that is evident from the way he writes this book. From that experience, he provides a full spectrum of all the important aspects of an off-shoring operation, in great practical detail." Dr. Bob Hoekstra, Opportunity India Management Consulting, Holland and former CEO Philips Innovation campus, India

"Utkarsh's book, drawn from his substantial experience in working in this industry and then steering a start-up to success. This is an excellent primer not only for those intending to start operations in the already overheated IT industry in India, but also for those who are already running operations and are facing numerous challenges to be successful." Mr. Sammy Sana, Managing Director, Motorola Software Group, India Design Center

"While guarding a reader on the likely pitfalls on the way, the author systematically takes a reader through all aspects of implementation; be it hiring an office space, recruiting staff, or managing cultural differences. How to manage expectations of the parent company while simultaneously addressing local issues have been dealt with in great detail."

About the Author

Utkarsh Rai, head of India Operations, Infinera, started his career in the late eighties as one of the first few batches of IT professionals who joined Siemens in India and went on to work in Siemens Germany for a stint. The team returned to form a spin-off called Siemens Information Systems in India, an IT company.

Utkarsh moved on to work with Adaptec in Silicon Valley, where he was involved in a full-blown product development lifecycle. In the boom period of the late nineties, when Indians flooded the U.S. in search of IT jobs, he could see India--and Bangalore, specifically--being a center for product development. He flew against the winds of the time and joined the Global Software Group at Motorola in Bangalore.

This opportunity provided him with the experience in leading large teams, recruiting a large pool of engineers and handling complex people issues. When the first Motorola facility in Bangalore were filling up, the team was asked to move to a new location in Bangalore, which provided him an additional opportunity to learn about the challenges of starting fresh. As he grew to become a member of the senior management team of Motorola in Bangalore, he addressed operational issues like crisis management, setting up the right compensation and benefits, adherence to government regulations and execution challenges.

This experience prepared him for his current role as the head of India operations for Infinera--a startup in digital optical networking--a position that he took in early 2003. At that time, there were few people on board, and he was responsible for reinforcing the company culture and its policies, ramping up the team in number and in skills, and over the past four years, he has achieved a smooth execution with ownership and drive from India. He understands the Indian Government's regulations and operational compliance, and setup a new facility in line with the expansion plan. The single largest success has been in managing and developing the greatest asset-people.

Infinera went IPO in June 2007.

All these experiences triggered Utkarsh to write a book on India operations, which he sees as a great way to share his knowledge and experience with wider audience.


Product Details

  • Paperback: 160 pages
  • Publisher: Happy About (August 22, 2007)
  • Language: English
  • ISBN-10: 1600050611
  • ISBN-13: 978-1600050619
  • Product Dimensions: 8.5 x 5.5 x 0.5 inches
  • Shipping Weight: 6.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #687,195 in Books (See Top 100 in Books)

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Customer Reviews

13 Reviews
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2 of 2 people found the following review helpful:
3.0 out of 5 stars Good read for those new to People and Operations Management and setting up Operations in India, February 29, 2008
This review is from: Offshoring Secrets: Building and Running a Successful India Operation (Paperback)
In recent years I have read a number of books about offshoring, outsourcing, offshoring to specific geographical locations, etc. Offshoring Secrets falls in to the latter category, with the emphasis on setting up operations in India. This is the first book that I have read where the author specifically states that one of the primary targets for the books are Indian's (and others outside of India) who are tasked with setting up Indian operations for multinationals or other firms coming in to India. There are probably other books out there, but I have just not read them yet.

Keeping the intended targets in mind I set out to see if anyone involved with outsourcing could learn from this book and how much a person would learn concretely about setting up operations in India.

To start off in the Preface of the book, the author lists the types of questions which can be answered by reading this book, questions such as: "My manager has asked me to setup an India center to save costs, but I am not achieving any remarkable savings within the stipulated timeframe. What am I doing wrong?" I like the structure of all of the questions and most of the questions that are listed are very specific rather than general. But as I went through the nine questions that this book is supposed to answer, I found myself putting them in to two categories; 1 - Those that would apply to any project any where and 2 - those that would apply to any offshore location. Out of the nine questions I put 3 in the any project category and 6 in the any location (or country) category.

I found more specifics that can be applied to any offshore location, with a few specifics for India only, such as the following:

* The section on choosing the location of the facility; - the smaller your operations will be, the better it is to be located in the city center or to have a central location so that the average commute time is less, thus giving an advantage in hiring. Where as larger operations can be located outside the city since larger operations can afford to finance transportation for their staff to help people get to/from work. This is true in many other offshore locations as well.

* The formation of the support team is also relevant irregardless of which offshore country, as is choosing the right work to start with, both of these areas are critical to the success of any offshore venture, with which I wholeheartedly agree.

* No one will disagree that India certainly has some nuances currently with recruitment; receiving 1000 to 10000+ resumes from a single advertisement certainly does not happen every where, but the ideas of how to and where to source can be applied in almost any offshore location. Different types of interview processes described, are standard interview processes used most everywhere (in the west as well, so this is relevant just to those new to the hiring process and how to conduct it).

* Chapter 5 is dedicated to culture. Some of the issues discussed can be seen in other offshore locations, such as the issues of sharing salary information and benefits. The fact that people join companies for social reasons as well as for salary, etc., is also not associated only with India. The fact that it is a culture which values "seniority" to the extent that it does is probably more unique to India than other offshore locations, but can be seen to some extent in other offshore locations as well. The description of India as a "Difficult to say No" culture, is also one of those traits more unique to India than other locations, but also can be seen to some extent in other offshore locations as well.

* Issues of how the parent company deals with the offshore company or the team in India, this can be true irregardless of the offshore location. The discussion is useful since it gives suggestions on how to mitigate these issues.

* The chapter on People Management, chapter 6, I did not find unique, most of the discussion dealt with issues that one would have to deal with anywhere, so this chapter is most relevant for the new manager.

Chapter 7 brought up something which I thought was a bit ironic for a book about offshoring and therefore about distributed work. A situation was described around what to do to make the execution of work successful. Per the author's suggestion, the development team and the test departments should be co-located together in an open environment in order to facilitate interaction; otherwise there could be problems between the two groups. Well most likely for any manager anywhere, who is reading this book and is charged with setting up facilities, this would be an ideal situation. But most managers are also realists and the nature of offshoring and outsourcing work tends to mean you work with distributed teams. In many instances the testing team may be located in one country and the development team in another and the testing department just may motivate themselves by sending an email to everyone in all teams talking about a big bug they just found right before the "go live" date. This may be seen as de-motivating or like the test department is rubbing it in their faces, to the development team, but this situation may occur and it just may be out of your hands if you are the manager of the development team. You can only worry about your team and how to keep them motivated and you have to be able to deal with these situations that arise in distributed teams. If you can't deal with these situations then it is reminiscent of the reasons for not offshoring such as; "we can't offshore software development, we need everyone in the same location", and this is obviously not true. So any new manager reading this book will have to be able to deal with the fact that they may not have a choice as to having the test and development teams co-located, and they may just have to learn to deal with it in this global world.

For both Indians and others reading this book, it is good to keep in mind that many of the specifics which are talked about; details to look for in rental agreements or what type of legal documents you will need to establish the Indian entity, can be expected to change in India as laws change. As in most of the developing countries, laws change rapidly; exact documents needed change frequently, etc., that is just to be expected.

If you are Indian or from another country and you would like to eventually be able to set up operations for a foreign firm in India, and you are new to the outsourcing industry and all of the administrative and people management issues, this book is a must read. If you are an experienced Indian manager or an experienced manager from another country and you are charged with setting operations for your company in India; chapters 3, 4, and 5 will most likely still be interesting for you. If you are a new manager and you are going to be managing for the first time, a team for a foreign firm in India or in another offshore location, you will find parts of chapter 4 and 5 relevant and chapters 6 and 7 (which will help in dealing with the parent company and in setting up the projects for success) relevant.
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1 of 1 people found the following review helpful:
3.0 out of 5 stars Thumbnail sketch of challenges faced by global companies when they try to build and administer a successful offshore operation., December 15, 2007
This review is from: Offshoring Secrets: Building and Running a Successful India Operation (Paperback)

This book was just OK (3 stars). I didn't particularly like (4 stars) it. And I certainly didn't love (5 stars) it. This book covers a special kind of project management: offshoring. Global companies (parent companies headquartered in a country other than India) have started openning operations in India (offshore counterparts) with hopes of saving labor costs when providing their services and manufacturing their products.

The author has significant experience openning and running offshore operations for various global companies. He has worked in India, Germany, and the US. His background has been as an IT professional. And he has written the instant book or booklet (it is only 100 or so small pages long) covering the issues he has found to be important when doing his work.

The problems that arise when leading and managing an offshore project depend on whether the leader of the project is a foreigner or a native to India. They depend on whether the leader has technical skills and/or management skills. They depend on whether she has knowledge of the culture in India. And they depend on whether she has knowledge of India itself (cities, regions, states, or whatever). Nobody is good at all of these things. And this book covers in general terms how people with a different mix of these traits perform as project managers when leading an offshoring project.

I hate to say this, but the writing of this booklet hit me as if it had been written using the native language of India and translated using a computer program that could translate it to English. Clearly someone had edited it after the computer translated it, but it still just did not flow for me as I read it.

In my humble opinion, this book could easily have been a 350-page tome of larger pages if it had been better outlined, developed, and written. The quality of the writing does not surprise me. Techies are not known for their writing and communications skills. I must give the author credit, though. By writing this book he has prepared the first draft of a future revised edition that could be a really good book. And I suspect he will eventually write that book. The author was clearly trying to be helpful in giving us the instant book. And I do feel bad not being able to rate it higher than the star rating I gave it.

The topics included in this book involve: (1) project management, (2) leadership, (3) people skills, (4) communication skills, (5) strategic planning, and (6) understanding cross cultures. And there are many books written about all six of these topics. So why was this book only 100 pages? And why was this 100-page book worth the $19.95 price tag? I didn't see any groundbreaking information provided here. 3 stars!
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Excellent Guide to Setting Up a Business in India, November 19, 2007
This review is from: Offshoring Secrets: Building and Running a Successful India Operation (Paperback)
Utkarsh has written a terrific guide to setting-up and operating a business in India. He highlights the most important factors to be aware of, such as government regulations, culture and recruitment. His advise is very practical and designed to ensure you successfully execute your plan.

I spent a decade building the business for Viacom in the Asia-Pacific region. Offshoring Secrets captures the most important things you need to know when launching a business in India.
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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
recruitment challenges, technical ladder, offshore center, salary hikes
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Successful India Operation, Offshoring Secrets, Senior Director, New Delhi, People Management
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