Often Wrong, Never in Doubt and over one million other books are available for Amazon Kindle. Learn more
Qty:1
  • List Price: $24.95
  • Save: $6.56 (26%)
FREE Shipping on orders over $35.
Only 4 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Often Wrong, Never in Dou... has been added to your Cart
Condition: Used: Good
Comment: Fast Shipping - Safe and Secure Bubble Mailer!
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Often Wrong, Never in Doubt: Unleash the Business Rebel Within Hardcover – October 4, 2005


See all 7 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Hardcover
"Please retry"
$18.39
$0.72 $0.01
Paperback
"Please retry"

Dealing with China
Check out the newest book by Henry M. Paulson. Learn more | Kindle book
$18.39 FREE Shipping on orders over $35. Only 4 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

Often Wrong, Never in Doubt: Unleash the Business Rebel Within + Truth, Lies, and Advertising: The Art of Account Planning
Price for both: $47.63

Buy the selected items together

Editorial Reviews

From Publishers Weekly

In 1983, Deutsch joined his father's small New York City advertising agency and, over the next two decades, built its annual billings to $1.5 billion. In 2000, he sold the company for $280 million and jumped into media, creating a film production company and hosting a CNBC talk show. There's a lesson or two worth hearing in this story, but readers will have to work to find them in the midst of Deutsch's bluster. True to the book's title, he delivers contradictory ideas with equal forcefulness—as when he denounces cigarette and video game advertising as socially irresponsible, yet holds up his agency's campaigns for Tanqueray and drugs as great successes ("The amount of money we made advertising pharmaceuticals was staggering"). [...] Yet he astutely argues, in a chapter on the "Hungry-Eye Hiring Theory," that the most productive employees are often a little angry; they've got "something to prove." Hit and miss, this book suggests that, in advertising at least, the quest for success is best fueled by arrogance and testosterone. (Oct.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

About the Author

Under Donny Deutsch's leadership as Chairman and Chief Executive Officer of Deutsch Inc., the company has grown into the nation’s premier cutting-edge advertising agency, with blue-chip clients, including Mitsubishi Motors, Johnson & Johnson, Revlon, Coors, Novartis, Expedia, Monster, and Old Navy. Both Advertising Age and Adweek have honored the $2.7 billion agency time and again as “Agency of the Year.” Informed, opinionated, influential, and funny, Donny recently launched a hip and irreverent CNBC talk show, The Big Idea with Donny Deutsch, which examines issues in pop culture, business, politics, the arts, and sports. He is also Managing Partner of the independent film production company Deutsch Open City. In presidential politics he was a lead member of the successful Clinton/Gore communications team. A graduate of the Wharton School at the University of Pennsylvania, Donny now serves on two prestigious boards: UPenn School of Social Work’s Executive Committee and the Board of Directors of the Michael J. Fox Foundation for Parkinson’s Research.

Peter Knobler has written best-selling books with James Carville and Mary Matalin, Kareem Abdul-Jabbar, Governor Ann Richards, NYPD Commissioner Bill Bratton, and Sumner Redstone, among others. Peter is the former editor of Crawdaddy magazine. He lives with his wife and son in New York City.

NO_CONTENT_IN_FEATURE

Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Hardcover: 272 pages
  • Publisher: HarperBusiness; First Edition edition (October 4, 2005)
  • Language: English
  • ISBN-10: 006056718X
  • ISBN-13: 978-0060567187
  • Product Dimensions: 6 x 0.9 x 9 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (23 customer reviews)
  • Amazon Best Sellers Rank: #1,286,900 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

It's like he's right there talking to you.
Todd Bertsch
This is one of the most boring, predictable and narcissist book I have ever read.
PG
A must read for every entrepreneur who needs a running start.
Carl Richard

Most Helpful Customer Reviews

18 of 20 people found the following review helpful By Alan L. Chase VINE VOICE on April 13, 2006
Format: Hardcover
Fasten your seat belts! This will not be a normal book review. It took me 200 pages to figure out why I was having such schizophrenic reactions to this book. After reading a chapter, I would find myself thinking: "What an interesting guy Donny Deutsch seems to be; I'd like to meet him."

And then I would read a chapter that would leave me muttering to myself: "What a jerk! I can't believe what he just said!" I would plow ahead in the book and begin to think: "What an interesting organization he has built. I would love to help them recruit the kind of innovative thinkers and risk takers they seem to value." And then I ran across a string of pages full of profanity and several paragraphs of Deutsch describing his sexual fantasies in the office. Finally, I threw up my hands and said to myself: "What is going on here! Surely, Deutsch is savvy enough to know that he is going to turn off some people with his outrageous revelations and observations. And even if he were not, he has a co-writer who should be able to alert him when he has crossed a line. And what about the editors and Harper Collins? Why are they allowing such outrageous material in a "business book?"

The epiphany came as I read on Page 206 Deutsch's quotation of a character from the TV show "thirtysomething":

"'What I do,' he said, `is strictly chemical. It is reactive. I cause reactions.'"

His invitation to peer behind the Wizard's curtain continues with these words: "My individual brand and the company's have mimicked my age in life. My personal brand for years was the brash, upstart Ad Guy of the Generation, the Bad Boy. It has stuck with me and now I can't get rid of it.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
5 of 5 people found the following review helpful By Robert Morris HALL OF FAMETOP 500 REVIEWERVINE VOICE on August 5, 2006
Format: Hardcover
Others have shared their reactions to this book. Here are three of mine. First, I am always interested in personal accounts of a successful career and Deutsch reveals a great deal about his -- and about himself -- more than he perhaps realized when writing it. The title is an eye-catcher. In fact, he discusses several of his doubts along the way and acknowledges poor decisions and their consequences. These doubts are of much less interest to me than how he overcame them and what lessons he learned from doing so. Also, there is often a fine line between self-confidence and narcissism. All I know about Deutsch is limited to his book. Based on that, I think he would be -- at times -- insufferable but never boring. And when it serves his purposes, charming. Finally, Deutsch has much of value to say about setting ambitious objectives and then pursuing them with focus and vigor. I recently read two brief biographies of Ulysses S. Grant who, when heading the Union forces, demonstrated how important that can be to achieving ultimate success. On balance, I was entertained and informed more often than irritated while reading this memoir (of sorts) but have neither the interest nor the inclination to learn more about its author.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
9 of 12 people found the following review helpful By Daniella on December 27, 2005
Format: Hardcover
Often Wrong, Never in Doubt or The Diary of Mr. Deustch and his fantastic ego. Although the book is readable, what at first sight looks like a personal and empathic touch becomes the centre of the book, and offers the message "look how I do things. Do them in the same way as ME and you'll succeed". It's not an arrogant book, simply the author considers himself as a visionary who's got the key of success in his hands.

One of the clearest examples is the chapter Do!, that opens the part named Your Own World, in which the reader expects that the chat about the author's life will stop (we have already reached the middle of the book...) This chapter starts motivating the reader, but after 2 paragraphs, the author returns to himself, talking about all his trajectory until achieving a talk-show. In the next chapters, he will explain how he achieved his forty's sculptural body, why he sold his agency in the best moment, and he will finally bring us to the long queues of autographs that he has to suffer.

His life is interesting, there's no doubt about it, and if he wants the rest of mortals to know it, he should publish an autobiography. There's no need to disguise it as a management book, because without any doubt, it is not.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
7 of 9 people found the following review helpful By Jay I. Pomerantz on November 15, 2005
Format: Hardcover
I love business books. This is a good one, not a great one. I happen to really like Deutsch on his CNBC show. He is full of energy and his show is fun to watch. The book starts out strong with great stories about his childhood, college years and then getting into the advertising business. One thing that did bother me was Deutsch made it out like he was a sub par student and not well motivated. Yet he attended the prestigious Wharton School of business. In the middle chapters of the book, it just seemed to drag on and on. The first half of the book was a quick read. The second half was just too technical and if you are not in the advertising business, it was like reading a text book. Stick with his TV show.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
29 of 42 people found the following review helpful By douglas barton on October 28, 2005
Format: Hardcover
Don't misunderstand me...I've nothing against businessmen attempting to parlay their success in their chosen field into even further riches. Guys like Donald Trump, Jack Welch and even David Ogilvy, Madison Ave. head honcho of his generation, have done well with these tomes and people generally seem to enjoy them. Though I seriously doubt you'll get much of an education from reading Donny Deutsch's " Often Wrong, Never In Doubt " But dear reader there is definitley more here then meets the eye.

Lets talk honesty. Mr. Deutsch talks in his offering about how he sold his successful company to the Interpublic Group in 2000 for " close to $300 million. " Truth be told the value of the deal is closer at $275.00 million. Now I don't know about you dear reader but $25 million to me is no paltry sum. But stay with me cause theres more.

You might want to hink twice about taking career advice from Donny. Beginning with the dismal year that Deutsch Inc. is currently having. In Sept. Credit Suisse First Boston estimated that the agency has lost "nine" accounts - including Mitsubishi, Bank of America and Revlon. Totaling a loss of $849.00 million in 2005.Plus there have been layoffs. On the new- business side the agency has won only four accounts, with a total billing of $44 million. ( The agency disputes these numbers but doesn't offer much in the way of specifics. ) Linda Sawyer, Donny's second in command has been named his replacement as CEO. Deutsch remains the agency's chairman and, as he says, its " spiritual leader." The crux of the problem seems to be Donny Deutschs never ending self-promotion and and the very company that he founded.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
Often Wrong, Never in Doubt: Unleash the Business Rebel Within
This item: Often Wrong, Never in Doubt: Unleash the Business Rebel Within
Price: $24.95 $18.39
Ships from and sold by Amazon.com