From Publishers Weekly
In 1983, Deutsch joined his father's small New York City advertising agency and, over the next two decades, built its annual billings to $1.5 billion. In 2000, he sold the company for $280 million and jumped into media, creating a film production company and hosting a CNBC talk show. There's a lesson or two worth hearing in this story, but readers will have to work to find them in the midst of Deutsch's bluster. True to the book's title, he delivers contradictory ideas with equal forcefulness—as when he denounces cigarette and video game advertising as socially irresponsible, yet holds up his agency's campaigns for Tanqueray and drugs as great successes ("The amount of money we made advertising pharmaceuticals was staggering"). [...] Yet he astutely argues, in a chapter on the "Hungry-Eye Hiring Theory," that the most productive employees are often a little angry; they've got "something to prove." Hit and miss, this book suggests that, in advertising at least, the quest for success is best fueled by arrogance and testosterone. (Oct.)
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About the Author
Under Donny Deutsch's leadership as Chairman and Chief Executive Officer of Deutsch Inc., the company has grown into the nation’s premier cutting-edge advertising agency, with blue-chip clients, including Mitsubishi Motors, Johnson & Johnson, Revlon, Coors, Novartis, Expedia, Monster, and Old Navy. Both Advertising Age
have honored the $2.7 billion agency time and again as “Agency of the Year.” Informed, opinionated, influential, and funny, Donny recently launched a hip and irreverent CNBC talk show, The Big Idea with Donny Deutsch
, which examines issues in pop culture, business, politics, the arts, and sports. He is also Managing Partner of the independent film production company Deutsch Open City. In presidential politics he was a lead member of the successful Clinton/Gore communications team. A graduate of the Wharton School at the University of Pennsylvania, Donny now serves on two prestigious boards: UPenn School of Social Work’s Executive Committee and the Board of Directors of the Michael J. Fox Foundation for Parkinson’s Research.
Peter Knobler has written best-selling books with James Carville and Mary Matalin, Kareem Abdul-Jabbar, Governor Ann Richards, NYPD Commissioner Bill Bratton, and Sumner Redstone, among others. Peter is the former editor of Crawdaddy magazine. He lives with his wife and son in New York City.